AMA-zing Results: Tech Students Place in Regional Marketing Competition

Picture of American Marketing Association group of students standing in front of AMA step-and-repeat backdrop.
Competition day! It was a busy and full day of hard work for the Huskies.

Michigan Tech American Marketing Association (AMA) students attended the largest regional AMA conference and competition at the University of Wisconsin-Whitewater October 6-7. AMA is a community of marketing thought leaders and scholars seeking to propel business growth and elevate the role of marketing.

Huskies competed with students from all over the world and demonstrated their competency in three of the five categories:

  • Fiona Chow (pictured above, front row third from left) earned second place in the mock interview bracket sponsored by Henry Schein.
  • Two MTU teams were among 11 teams selected as finalists in Colony Brands’ marketing strategy competition.
  • In the digital marketing competition sponsored by AcuRite, one Tech team was included in the final presentation.

“At this conference, we applied what we are learning in the classroom to real life, and got to do it with our classmates who are friends.”

Kalle Keranen, Michigan Tech marketing student

Michigan Tech’s 13 AMA members represent diverse majors:

Ryan Calkins Management–Supply Chain and Operations Management
Fiona Chow Management Information Systems
Sean Dewey Management–Supply Chain and Operations Management
Stephanie Franco Marketing
Alexa Hoogenboom Marketing
Kalle Keranen Marketing
Hunter Oswald Finance
Raquel Leisner Mathematics
Cedric Keller Management Information Systems
Mary Stevens Marketing
Nicholas Pate Marketing
Abby Ross Marketing
Nathaniel Vogler Marketing

“It’s important to push yourself, try new things, and meet new people. I got to do that on this trip.”

Abby Ross, Michigan Tech marketing student

Michigan Tech AMA advisor, Junhong “Jun” Min, associate professor of marketing, says, “Our students demonstrated persistence and the power of teamwork as they polished and practiced their presentations. Working together, we achieved great results.”

About the College of Business

The Michigan Tech College of Business offers undergraduate majors in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.