Michigan Tech alumni Denny Socha ’86 (BS in Mechanical Engineering) will present a lecture on Thursday, October 10, 2024, at 9:30 am in ChemSci 101. The talk is part of a Principles of Marketing (MKT3000) class instructed by Junhong Min, Associate Professor of Marketing.
In his talk, Socha will discuss STP marketing—Segmentation, Targeting, and Positioning— a marketing model that helps businesses identify and target their audience, and position their products to be more effective.
Also, on October 10, Socha will share his career success journey with the American Marketing Association (AMA) student organization at 5:30 pm in AOB 101. Pizza and drinks will be served.
Socha’s visit to campus is part of the Time & Talent initiative of the Michigan Tech Office of Alumni Engagement, which aims to connect successful MTU alumni with students, faculty, and staff through guest lectures, presentations, and learning opportunities.
Socha worked in consumer research and product research throughout his 26-year career at General Motors. He retired as Senior Manager, Global Product Research.
Denny Socha is a marketing professional with over three decades of experience working in the automotive industry. Most of his experience, which also included four years in Switzerland with the GM Europe marketing team, supported Chevrolet with Brand and Advertising Research. Providing the customer insights behind such memorable campaigns as An American Revolution, Chevy Runs Deep, Find New Roads and Real People/Not Actors, his efforts were recognized by the Advertising Research Foundation with the prestigious David Ogilvy Gold Award. Denny is a member of the Advertising Research Foundation and Association of National Advertisers. Denny has been married for 35 years to Kristi and they have three children. He enjoys traveling with family and snowboarding.