Michigan Tech College of Business Newsblog

Category: Academics

Brown Bag Lunch Seminar

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The School of Business and Economics will have its third brown bag lunch research seminar from noon to 1 p.m. on April 21, in Academic Office Building (AOB) 101.  Associate Professor of Accounting Robert Hutchinson will present his latest research.  All interested members of the MTU community are invited.

Title: Intangible Resource Value and Tobin’s Q: Evidence from the Super Bowl.

Abstract:

The emergent resource-based view of competitive strategy is that companies survive in the long-run by developing unique capabilities that are firm-specific and difficult to duplicate. Brand equity represents one of the most valuable, unique, and potentially long-lasting of these resources, and the need for developing accounting measures that allow for the efficient management of such resources is increasingly recognized. This study uses a unique data set to empirically examine the impact of one of the most exclusive and coveted forms marketing activities, Super Bowl advertising, on long-term brand equity via the q ratio. This paper attempts to bridge the gap between the management accounting and marketing management literatures by providing a practical application of the q ratio and a resource-based perspective on the reporting of intangible assets.

 

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Operations and Supply Chain Management Students Visit Peterlin Distributing Co.

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Students in Roger Woods’ OSM 3000 course have had the opportunity to tour Northern Hardwoods and Calumet Electronics to take their education outside the classroom.  On Thursday, April 7 students met up at Peterlin Distributing Company in Calumet, Michigan to tour their wholesale warehouse.  Vice President, Mark Almquist provided a behind the scenes look of the largest beer and wine distributor in the Upper Peninsula.  Peterlin is one of 34 distributors in the nation to carry both Miller and Anheuser-Bush products, and has proudly been the main supplier to seven counties in the Upper Peninsula since 1939.

During the tour students learned about the stocking and shipping processes, how the stock is protected, how the facility meets heating and cooling standards and they even had the chance to sample a new product.

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Brown Bag Lunch Seminar

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The School of Business and Economics will have its second brown bag lunch research seminar from noon – 1:00 p.m. on Wednesday, April 13, in Academic Office Building 101.  Associate Professor of Management, Manish Srivistava will present his latest research breakthrough.

Title: Firm Risk and Market Valuation: A Reexamination Using Quantile Regression

Abstract:

Despite a very long history the relationship between firm risk and market value of firms is poorly understood.  Some of the prior research have shown a positive relationship, others have found a negative relationship, while still others have found no relationship. Considering the inconsistency of these findings, in this research, we reexamine this relationship using quantile regression and make an attempt to reconcile some of the contradictory findings.

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Student Spotlight – Russell Lawson

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Senior mathematics major and economics minor, Russell Lawson will graduate next month with a lot of great opportunities ahead of him.   Russell, like most seniors has been working on planning out the next chapter of his life.  He applied to law schools as well as government-funded fellowships to get him abroad for a year.

Within a week of one another, Russell was accepted to the University of Michigan to study law and was accepted to The Congress-Budestag Yourth Exchange for Young Professionals.  Thankfully, University of Michigan has been  understanding. Russell will go to Germany first, and begin his legal studies upon his return in fall of 2017.

As for his fellowship, Russell will be spending the year in Germany.  His first two months will be spent studying at a German language school before he begins taking law courses at a University for a semester.  Russell will then have the opportunity to spend six months working abroad.  The Congress-Budestag Yourth Exchange for Young Professionals is a selective 1-year scholarship awarded to only 75 individuals across the nation.  Congratulations, and best wishes to Russell as he begins an exciting chapter this spring!

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American Society for Engineering Management – Spring Industry Tour

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ASEM Group

Nine students from the Michigan Tech chapter of the American Society for Engineering Management (ASEM) recently returned from a two-day industry tour.  Students toured five plants in Marinette, Wisconsin and Iron Mountain, Michigan.

ASEM made their first stop at MJ Electric where they had face-to-face time with the company’s president, and an opportunity to interact with seven panelists.  Nearly 25% of MJ Electrics’ current employees are Michigan Tech graduates!  The company is excited to come to fall career fair as well as participate in a career fair panel.

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  MJ Electric Facility Tour

Next stop was at Boss Snowplow where students observed their manufacturing process.  Another company with many proud Michigan Tech alum!  Some of their current employees even mentioned they wished they had had the opportunity to study engineering management during their time on campus.

Stop number three took students to Systems Control where they received an introduction to the company, and saw a lean manufacturing example of the 5S process.  This extended plant tour showed System Controls’ manufacturing process from start to finish.

From there, ASEM made their way to Tyco Products.  Students learned about the background and history of the company before moving on to witness a fire suppression test.  Tyco Products has their own fire school in their facility.  This is where fire fighters and fire brigades come to learn how to operate Tyco’s equipment.  Nearly 40% of their current employees received their degree on our campus!

 

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 Fire suppression test

Before coming back to Houghton, students visited Waupaca Foundry.  The facility was shut down for Good Friday, which provided the opportunity to see the whole process up close.  Students learned about the company’s new technologies including their robotic crimping tools.

 

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President of the local chapter, Tim Spehar described ASEM as “a professional group of students looking to advance the practice, principles and theory of engineering management”.  Students who join the society have the opportunity to attend conferences, competitions and conferences as well as gain professional certifications and choose guest speakers to bring to campus.

ASEM meets monthly on Wednesday evenings.  For more information about ASEM, please contact Tim Spehar tmspehar@mtu.edu or faculty advisors Dr. Dana Johnson dana@mtu.edu  and Roger Woods rhwoods@mtu.edu .

 

 

 

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