College of Computing Media Coverage: July-December 2019

The College of Computing is grateful to Michigan Tech’s University Marketing and Communications for the excellent marketing and communications efforts they’ve undertaken on behalf of the  College, which include a digital marketing campaign, a recruitment website, media outreach, and print materials.

Ongoing digital marketing began in September, and College of Computing ads resulted in 5,700+ new users to our webpage: 225 users requested more information, 24 people clicked on Apply Now to begin an application, and 39 scheduled visits. The digital  ads also received more than 500 reactions on social media, including likes, comments, and shares.

A Tomorrow Needs Computing website was also launched. To direct traffic to the site, UMC has run 205 digital ads in Google and 19 ads in Facebook, across all formats and variations.

Media outreach to announce the College’s launch resulted in  20 unique news stories featuring the College and its faculty. These stories were shared on social media by 34 journalists, resulting in a reach of more than 305,000 social media users and more than 140 million unique visitors to the news stories.

Print marketing publications included udates to undergraduate degree info sheets and a mailer sent to peer institutions to elevate awareness and generate buzz within the industry.


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