Category: Analytics

Update: Google Analytics 4 Implementation

Google has announced their next-generation analytics platform: Google Analytics 4 (GA4). GA4 is significantly different than the previous version of Google Analytics—known as Universal Analytics (UA). Google is beginning to sunset UA in 2023. All standard (free) UA properties will stop processing new data on July 1, 2023.

Upgrade Process and Updates

University Marketing and Communications (UMC) has been working on upgrading from UA to GA4 for the past several months. We have learned several things since our previous blog post:

Google Analytics 4 Upgrade

Please read our GA4 implementation update posted in November 2022.


Google has announced their next-generation analytics platform: Google Analytics 4 (GA4). GA4 is significantly different than the previous version of Google Analytics—known as Universal Analytics (UA). Google has decided to begin sunsetting UA next year. All standard UA properties will stop processing new data on July 1, 2023.

Upgrade Process

University Marketing and Communications (UMC) is taking on the task of upgrading campus from UA to GA4. The process is complex, but the end result will be better data for our strategic recruitment and reputation initiatives. No immediate actions are needed from CMS liaisons and other website managers. Additional training may be needed in the future.

New analytics properties and views are required to be created through the upgrade process. As we restructure our setup, we will be able to plan for Google’s total views limit and make improvements.

Google Analytics Data Updates

Digital Services manages the University’s Google Analytics implementation. We have a couple of updates for anyone in the campus community who reviews or reports analytics for their CMS website(s).

Please note: Google is converting to Google Analytics 4 with some changes to metrics and information. This post will be updated or removed in the future. UMC has GA4 implementation updates available.

Pageviews

During the fall semester, we made some adjustments to our tracking code to better attribute digital advertising conversions between Google AdWords and Slate CRM.