Tips for Blogs

How Blogs Support Your Website and Boost Engagement

A well-structured blog isn’t just a standalone piece of content—it’s a powerful companion to your CMS website. When used strategically, blogs can drive traffic, enhance user experience, and improve your website’s search engine ranking. But how exactly do you integrate blogs effectively with your site?

H2|H3 Stylized Headings Snippet

This snippet is used to create stylized level 2 or level 3 headings, including the Graybar, Bar Separator, Top Title, and Top Title w/ More Links. These stylized headings can be used in place of a regular heading 2 or heading 3. Except for special uses of the Bar Separator, you should be consistent with the style of a heading level you use throughout a webpage.

Examples of the graybar heading levels 2 and 3.
Graybar headings.
Examples of the bar separator heading levels 2 and 3.
Bar separator headings.
Examples of the Top Title and Top Title with More Links headings levels 2 and 3.
Top Title and Top Title w/ More Links headings.

Writing Good ALT Tags

Alt tags (also known as Image Descriptions or alt text) are very important for the accessibility of your webpage. Moz does a good job of explaining what alt tags are. Please take a moment to read up on what alt tags are and why they are important. Moz also provides some tips for how to write good ones.

There are many uses for alt tags. The most well-known ones are:

  1. Screen readers will speak the alt tag of an image for users who cannot see.
  2. If an image cannot be loaded due to some sort of network or IT error, the alt tag will display instead.
  3. Alt tags boost search engine rankings and can help your website’s images display in Google search results.

Web, CMS, and Professional Development Resources

With a decentralized model for web maintenance at Michigan Tech, each department is responsible for creating and maintaining its own website within the University’s requirements. University Marketing and Communications provides a content management system (CMS) for many departments on campus along with several resources for using the CMS, web best practices and strategies, writing guidelines and standards, and brand management. There are also external sources available for further professional development.

Image Optimization

The Image Editor Gadget in the CMS will crop, compress, and optimize the images you create for your webpages. There is also code on our pages that serves up the most appropriate size of the image crops for the device being used. All images used in the CMS should be created with the Image Editor Gadget to ensure this code and the snippet code work, provide standard image sizes across our sites, and improve page speed and performance.