Proper Content and Page Structure

The following tips are meant to help CMS users with day-to-day maintenance of basic content on their websites.

Paste as Text

If you paste content from a document or email into Omni CMS, you will likely get a bunch of bad code added behind the scenes that will effect how your webpage will look at function. To avoid issues, try clicking the “Paste as Text” button before pasting your content or use the Ctrl + Shift + V key combination.

Paste as Text icon in the toolbar.

The negative to pasting as text is that you will have to do some formatting manually (adding bold, adding links, etc). However, this will help to ensure that your website meets brand and accessibility standards and works correctly on all devices.

Headings

Headings play a key role in accessibility requirements and general page usability. It is important to use proper HTML headings instead of bold paragraphs or single lines of text and to not use the heading styling when the content is not a heading. To apply a heading style to a line of text, put your cursor inside of the line of text and then select a heading level from the paragraph dropdown menu in the Omni CMS editor. The same method working in other online applications, such as Google Docs. For text that you want to highlight that is not actually heading content, use the font styles in the Styles dropdown menu of the Omni CMS editor instead.

Department Publications

Departments that produce regular newsletters or magazines can use the Michigan Tech Magazine template to digitally display their publications on their departmental website. You can refer to the Biological Sciences Newsletters as an example. Interested departments should contact webmaster@mtu.edu to get set up. Additional training beyond the regular editor training is required for all new users needing to create department publications. The department’s web liaison should reach out to webmaster@mtu.edu to request access and training for new users.

Writing Good ALT Tags

Alt tags (also known as Image Descriptions or alt text) are a very important for the accessibility of your webpage. Moz does a good job of explaining what alt tags are. Please take a moment to read up on what alt tags are and why they are important. Moz also provides some tips for how to write good ones.

There are many uses for alt tags. The most well-known ones are:

  1. Screen readers will speak the alt tag of an image for users who cannot see.
  2. If an image cannot be loaded due to some sort of network or IT error, the alt tag will display instead.
  3. Alt tags boost search engine rankings and can help your website’s images display in Google search results.

Google My Business

A free service called Google My Business lets small businesses update their search engine listing. This is particularly useful for Michigan Tech departments who focus on sales, who run promotions, who have distinct hours of operations, and/or which attract and serve tourists.

Customizable Content

Google My Business lets you customize various aspects of your business information in Google search results, including:

  • Address
  • Hours of Operation, including special hours for holidays
  • Phone number(s)
  • Photos of your business (inside and outside)
  • Promotions/Sales
  • Website