To get access to Modern Campus CMS and receive training, the site’s web liaison should fill out the Modern Campus CMS Access Request Form.
For additional help, please email webmaster@mtu.edu.
When considering using stockphotography in your marketing projects, lean into the authenticity that helps shape Michigan Tech’s brand. The UMC Studio Team has put together a guide for when to use (and not use) stock photography.
When choosing to use stock photography for marketing projects (e.g., blogs, emails, print, PDFs, social media, websites), it is the department’s responsibility to take a few additional steps to ensure images are used appropriately and documented properly. These best practices help protect the university, support long-term content management, and make it easier to address questions about image usage in the future.
At Michigan Tech, our strongest visual asset is our people. Our students, faculty, researchers, and campus environments tell a story that no stock image can fully replicate. While stock photography can be a helpful tool, it should never replace authentic visuals when real, relevant Michigan Tech imagery is available.
This guide is meant to help you decide when stock images make sense, how to choose them well, and why authenticity matters so much to our brand.
With our CMS vendor’s upcoming retirement of the Form Assets in 2026, the Digital Strategy and Services team recommends switching to Google Forms, as they are easy to use and widely recognized. While UMC does not directly support the Google suite of products on campus, we want to provide some best practices for implementing their use on your CMS website.
This snippet creates a deck of YouTube videos that the user can scroll through, select, and play. You can use an existing YouTube playlist or multiple individual videos.
This snippet creates a row of statistic touts with either a vertical or horizontal colored line. The number or statistic part of the tout is larger and bolder and the remaining text appears beneath. The statistic can be linked or not.
There are many common issues you can watch for and best practices you can follow on your webpages to help increase the quality and search engine optimization (SEO) of your pages, meet accessibility requirements, and follow Michigan Tech’s editorial standards.
Specific instructions that may be included in this information are for Michigan Tech’s Modern Campus CMS.
This snippet is used to create stylized level 2 or level 3 headings, including the Graybar, Bar Separator, Top Title, and Top Title w/ More Links. These stylized headings can be used in place of a regular heading 2 or heading 3. Except for special uses of the Bar Separator, you should be consistent with the style of a heading level you use throughout a webpage.
UTM tracking parameters (also known as UTM codes) are small snippets of text added to the end of a webpage URL. When applied properly, they give marketers clear insights into where visitors originate and how different audience segments engage with a site. By leveraging this data, marketing teams can pinpoint the platforms and content that drive the strongest results, helping refine strategy and achieve marketing objectives.
Once you understand what UTM codes are and what to put into them, the next step is making implementation both easy and consistent. Below are some ways you and your team can streamline building, applying, and managing UTM tags in day-to-day marketing work.
This snippet allows you to create a styled testimonial quote with a photo. The photo and author information can go on the right or the left of the gold box.
