Tag: measuring

Google Analytics Data Updates

Digital Services manages the University’s Google Analytics implementation. We have a couple of updates for anyone in the campus community who reviews or reports analytics for their CMS website(s).

Please note: Google is converting to Google Analytics 4 with some changes to metrics and information. This post will be updated or removed in the future. UMC has GA4 implementation updates available.


During the fall semester, we made some adjustments to our tracking code to better attribute digital advertising conversions between Google AdWords and Slate CRM.