Often times, it is easiest to copy something that you have already made in the CMS, to use as a starting point. Am I right? This is particularly true with Generic Pages. You’ve already made this particularly awesome webpage and now you want to copy it. You duplicate the item in the CMS, update the content, publish, and you’re done with it. Easy! One issue that we are seeing more and more though, is duplicated meta descriptions. This is often because people don’t know what a meta description is or why it is important.