When we started rolling out CMS websites back in 2007, many of our academic departments wanted some sort of Giving Opportunities webpage on their shiny new website.
Some departments were able to hone in on a few key priorities. Some departments struggled to chose specific priorities, so they kept things very vague. And some departments listed everything fund they had and the kitchen sink.
These pages generally looked the same: an image slideshow, some headings and bullets, and some “Give Now” buttons.