Tag: Michigan Tech Global Campus

Rick Berkey Joins Global Campus

Rick Berkey stands in front of the Michigan Technological University arch.
Rick takes a selfie in front of Michigan Tech’s arch.

Camping. Sounds like a cliché, but it was through this humble activity that Rick Berkey first discovered Michigan’s Upper Peninsula.

These trips inspired a love for the area that caused him to eventually wend his way to Michigan Tech.

That is, Berkey and his soon-to-be wife, Tiffany, had been regularly visiting the UP for three years.

But it was their trip to Copper Harbor in 2002 on their one-year anniversary that sealed the deal.

The natural beauty, outdoor activities, down-to-earth people, and peaceful, small-town life were all reasons they fell in love with the Keweenaw. Here, in their eyes, was the ideal place to raise a family. And even better: Rick was ready for a career change.

So, together, they started hatching a plan to relocate to the beautiful UP.

That plan finally came to fruition in 2006 when Rick accepted a position in the College of Engineering working with the Enterprise and Senior Design programs. With a two-year old daughter, two month-old son, dog, and cat all in tow, they made the 550-mile journey from Kalamazoo to Houghton, closed on their new house, and slept on the floor that night.

Sitting Down With Rick Berkey

A few career moves later, Rick is bringing his enthusiasm, expertise, and love of Michigan Tech to a new leadership role at Global Campus. Even though he is a busy man, he graciously took time out of his day to answer my questions.

Hello, thank you for agreeing to this interview. First, please state your title and your position at Global Campus. I know you’re a new team member, but so far, what duties comprise your role? 

My title is “Director of Global Campus and Continuing Education.”

In this role, I am responsible for the overall operations of Global Campus as it continues to grow and expand. These operations include staff and financial management, as well as collaboration with colleges and departments to oversee our portfolio of online degrees, certificates, and non-credit programs.

You previously served as Professor of Practice and Director of the Enterprise Program. Please tell us a little more about these roles and how they will help you in your new position at Global Campus.

In my previous appointment as a Professor of Practice, I thoroughly enjoyed teaching undergraduate students in the Enterprise Program. In this role, I developed and taught two courses in Six Sigma/continuous improvement methodologies. These courses were inspired by my corporate experience as a Six Sigma Black Belt. I also advised the Supermileage Systems Enterprise, a competition team that developed highly-efficient vehicles from the ground up.

These roles taught me to embrace experiential, hands-on, discovery-based learning, which can be time-intensive, messy, and sometimes uncomfortable. To me, though, these are all signs that the learning is working! Similarly, my teaching philosophy is based on learning as a partnership and creating an environment where everyone contributes to learning. One quote that really resonates with me is this one from Robert A. Heinlein: “When one teaches, two learn.”

My teaching experience definitely provides a valuable perspective when working with the faculty who are developing and delivering our online and non-credit programs. That is, I both understand and appreciate the challenges associated with course development, delivery, and assessment. Additionally, I have the opportunity to continue teaching in Global Campus. When I do so, I will be refreshing and adapting my Six Sigma courses for online/non-credit audiences.

As Director of the Enterprise Program (2015-2022), for example, I managed the operations of Michigan Tech’s signature experiential learning program: Enterprise. This program included industry partnerships, project development, financial and staff management, course scheduling, and event planning. It also entailed collaborating with 25+ faculty from across campus and assessing student learning outcomes for ABET accreditation. Again, this experience translates well into managing the operations of Global Campus.

You hold a Six Sigma Black Belt. Wow! Tell us a little more about this certifications, how/when you earned it.

Earning my Six Sigma Black Belt certification through Honeywell International was a career-changing experience. The training was intense and involved use of structured, data-driven problem-solving methods and statistical tools. It also included training in change management, which is often more important than what the data and statistics are telling you. My favorite part of the experience was applying my learning to the development and launch of the FRAM X2 Extended Guard oil filter product line. That is, I really enjoyed using statistics to develop our competitive performance claims. This task was important because these claims were advertised on the product packaging. Thus, these claims could be challenged legally by our competitors. So no pressure if I didn’t get it right!

I also used design of experiments (DOE) to optimize a new supplier’s manufacturing process, which was critical to both product performance and cost. At this moment, I am now reminded of the DOE I had to re-run because I missed an important factor in the process. After a 16-hour day, we discovered our test samples were defective and had to do it all over again. Our Director of Engineering was, shall I say, not happy.

Talk about learning from failure! I draw on this experience even now, and especially when teaching. Another favorite experience was teaching and mentoring our Six Sigma Green Belt candidates. In fact, this is ultimately what motivated me to transition from the corporate world to higher education.

I really believe that FAIL should be viewed as “First Attempt In Learning.”

Rick Berkey

And you are certified in Lean, as well, correct?

Yes! Fast forward 11 years later…not too long after I came to Michigan Tech, I “found my people” in the Office of Continuous Improvement. Those in the office were applying Lean to improve university processes. I quickly got involved with Lean Culture though several campus improvement projects and jumped at the chance to become a Lean Facilitator. Adding a certification in Lean has provided me with a complementary tool set to the more analytical, data-driven methods used in Six Sigma.

A favorite Lean experience of mine was working with Accounting Services on the “P-Card Kaizen.” We were able to streamline accounting processes by shifting purchases from purchase orders to p-cards. I especially enjoyed using control charts in Minitab to reveal before vs. after results. We also showed how the staff time saved could be redirected to higher-value work and tasks.

Overall, my exposure to the Lean and Six Sigma methodologies has really shaped how I approach work and life: systematic, data-driven, analytical, and improvement-minded.

Why get involved with online graduate education and online professional development programs? That is, why do YOU think online education matters?

Looking back on my own experience, I was a non-traditional student twice. The first time, I was taking night classes for my MBA. Then, I was working full-time for Honeywell and establishing my professional career. The second time, I was here at MTU earning my MSME while doing all the things I mentioned earlier. In both cases, I felt the college experience was designed for full-time students, not me. 

Although I was fortunate to have work flexibility to attend classes, it was still challenging to balance school and life. At the same time, I had a much stronger sense of why I wanted to learn something new. I also had more life experience to draw upon and to contribute in the classroom. And I know there are many more people out there in similar situations and who are motivated to continue learning and growing. 

When I look at the flexibility that Global Campus offers, coupled with the quality and reputation of Michigan Tech’s programs, I knew this was where I wanted to make an impact. 

So far, what has been the most rewarding and/or exciting part of your job? In other words, what gets you out of bed in the morning?

Tough question! There are so many exciting and rewarding elements for me in these first few months on the job! Global Campus is still relatively new and very dynamic. In many ways, it feels like a start-up that requires us to wear many hats and adopt an entrepreneurial mindset. 

That said, two things in particular help get me out of bed every morning. First, I find all the work we do with our education fellowships extremely rewarding. Whether it’s holding informational sessions, meeting with partners to explore their educational needs and interests, or assisting corporate employees enrolled in our programs, I am committed to serving our partners and helping them achieve their higher education goals. Secondly, I get excited about improving our processes and operations as we grow.

Recently, I’ve been doing a lot of listening and learning to establish a solid baseline of what we do and how we do it. I am now starting to identify some areas where we can streamline and scale how we operate, while maintaining or improving our quality and service. This improvement will ultimately allow us to serve more students and increase the impact and reach of Global Campus.

When you’re not working for Campus, what do you like to do in your free time? Where might we find Rick Berkey after work or on the weekend?

Outside of work, my family and I, like another Global Campus team member, really enjoy the outdoors. In particular, we love camping, boating, hiking, and nordic skiing. The great thing is that we can do all of these things after work or on the weekend. Copper Harbor is a favorite local destination. We also like to travel, and when we need to get our “second wind” during the long winters, we tend to go south to a sandy beach! With our families living 500+ miles away downstate and in Ohio, we also make time, of course, to visit them during holidays and summer vacations.

In addition to family activities, I personally enjoy classic vehicles: cars, motorcycles, boats, campers…you name it. I must be an “old soul”. In particular, I really enjoy researching the history of vehicles, doing restoration and maintenance, socializing with fellow collectors and enthusiasts, and especially searching for a new “investment,” as I tell my wife! 

Currently, I own three classic motorcycles as well as our family’s pride and joy: an all-original 1969 Plymouth GTX that was purchased new by my father. It’s an heirloom that will remain in the Berkey family for future generations.

Keeping Up With the New Director of Global Campus

Thanks for chatting! Readers, be sure to follow Rick Berkey and his exploits on Global Campus social media.

Linear Algebra Bridge Course Returns for Fall 2024

 A 3-D representation of Linear Algebra equations.

On Monday, September 16, 2024, Teresa Woods is once again teaching her ten-week, noncredit, asynchronous, online course: Linear Algebra: A Bridge Course for Prospective Applied Statistics Students.

If you’re unfamiliar with the term bridge course, it is a short, intensive, preparatory course. Bridge courses help learners acquire the necessary knowledge and skills to enter advanced study, which might mean an undergraduate program, graduate degree, or graduate certificate. Often, these courses are meant for students who have been provisionally accepted into a program.

Woods’ course is an effective, low-cost option for prospective students who need the linear algebra requirement to enroll in MTU’s Online Master of Science in Applied Statistics program. However, those interested in brushing up on their linear algebra, so that they can later apply to the MSAS program could also take it.

The course’s very practical curriculum covers the fundamentals of linear algebra as they are used in applied statistics. Some of the topics include, but are not limited to, the following:

  • systems of equations
  • vectors
  • matrices
  • orthogonality
  • subspaces
  • the eigenvalue problem

Students will benefit from an interactive learning experience that will make the concepts stick. That is, the course involves helpful instructor-led videos, extensive auto-graded exercises in Pearson’s MyLab Math, periodic review assignments, and regular instructor feedback.

What is Linear Algebra?

Algebra is a broad field encompassing the study of mathematical symbols and the rules for manipulating them. It includes various sub fields, such as elementary algebra, abstract algebra, and number theory.

Linear algebra, a specialized branch of algebra, focuses on the study of vectors, vector spaces (or linear spaces), matrices, eigenvalues and eigenvectors, linear transformations, and systems of linear equations. This foundational area of mathematics has applications in several fields, such as physics, computer science, engineering, economics, and applied statistics.

  • In physics, experts use linear algebra to describe physical systems, including quantum mechanics, classical mechanics, and relativity.
  • In engineering, those working in control theory, signal processing, and structural analysis recruit linear algebra tools.
  • Computer scientists use this branch of algebra in computer graphic creation, machine learning, data mining, and optimization problems.
  • Also, those in the field of economics apply linear algebra when modeling economic systems, analyzing input-output models, and optimizing resource allocation.

What is the Relationship Between Linear Algebra and Applied Statistics?

And, of course, linear algebra plays a key role in applied statistics.

Applied statistics is the implementation of statistical methods, techniques, and theories to real-world problems and situations in science, engineering, business, medicine, social sciences, and more.

It involves collecting, summarizing, analyzing, interpreting, and presenting data to make informed decisions, analyze scenarios, solve problems, and answer questions.

Applied statisticians often use linear algebra to analyze and then visualize data.

Applied statisticians also use advanced techniques, such as machine learning algorithms, to extract insights and patterns from large datasets. They work in a wide range of places: research institutions, the government, business and finance, universities, healthcare systems, and more.

These experts regularly apply linear algebra, primarily because of its ability to handle large datasets and complex calculations efficiently. 

What Are Some Real-World Examples of Linear Algebra and Applied Statistics?

Here are a few scenarios in which linear algebra and applied statistics work together:

  • A statistician working for Netflix might collect and then simplify data on user ratings for various movies. Next, they would represent that data as a matrix and train the model. By uncovering patterns in the ratings, they could then use the model to generate an effective recommendation system. This approach is also widely used in e-commerce sites and music streaming services.
  • Furthermore, a real estate agent might use linear regression, a common method for determining outcomes, to predict how housing prices will increase or decrease in the next year. This information would help them price houses in their portfolio, estimate their commission, and so on.
  • In the healthcare sector, professionals use linear algebra and applied statistics. Principal Component Analysis (PCA) helps reduce the complexity of a large dataset by identifying key patterns and relationships between variables. Through this approach, health officials can then predict and intervene on disease outbreaks more effectively.
  • And, of course, linear algebra and applied statistics work together in several processes involving elections. These include voter segmentation and targeting, predictive modeling, analyzing voting patterns, polling analysis, and redistricting and gerrymandering.

About Your Instructor

Teresa Woods, associate teaching professor in Mathematical Sciences, is helming this course. Woods also advises students and serves as assistant to the department chair.

Woods’ received her Master’s of Science in Mathematical Sciences from Michigan Tech in 2017. Her master’s report “ANALYSIS OF ALEKS MATHEMATICS PLACEMENT TEST DATA” combined her two areas of expertise (and passions): mathematics and educational assessment. That is, she holds both an MS in Mathematical Sciences and an MS in Education (with a focus on adult learning.)

If you take this course, you’ll benefit from an instructor who has considerable experience in teaching, a wealth of enthusiasm for elementary linear algebra, and a rich history in designing and delivering online courses. 

Reach Out if You’d Like to Learn More.

Need advice on whether this course is right for you? If so, please contact Teresa Woods at tmthomps@mtu.edu. Or if you have questions about our online MSAS program, contact Amanda at globalcampus@mtu.edu.

Foundations of Cybersecurity: New Certificate From MTU.

Michigan Tech is offering both a in-person and online certificate in the Foundations of Cybersecurity. In nine credits, students will learn how to identify and describe the foundational principles of securing both a computer system and a computer network. They’ll also study the fundamentals of secure software development and apply them effectively.

This credential addresses cyber crime, a costly and dangerous global problem.

Brief Case Study: The WannaCry Ransomware Attack

Flash backward to seven years ago.

In 2017, the WannaCry ransomware worm spread rapidly across computers running the Microsoft Windows operating system.

This worm first encrypted files and then demanded ransomware payments–first 300$ and then 600$ in bitcoins. Unfortunately, even those who paid the ransom, such as a friend of this writer, still lost their files.

Screenshot of the 2017 WannaCry Ransomware attack.
The WannaCry Attack. Image Credit: (https://cdn.securelist.com/files/2017/05/wannacry_05.png/)

How did this attack happen? The worm wriggled its way in through a vulnerability in Windows’ Server Message Block (SMBv1) protocol (EternalBlue), used for file and printer sharing on Windows networks. Then, it installed DoublePulsar as the “backdoor” on compromised computers.

The U.S. National Security Agency (NSA) had previously disclosed the Eternal Blue weakness. Then, a hacking group called the Shadow Brokers leaked it onto the web and cyber criminals took lurking in the shadows took notice. Within a few days, WannaCry affected at least 200,000 computers and 300,000 devices in more than 150 countries. The attack caused widespread disruption, particularly in critical sectors such as healthcare, telecommunications, and manufacturing. One of the most notable victims was the UK’s National Health Service (NHS), which canceled both appointments and operations, turning patients away.

Microsoft quickly released security patches for versions of Windows with the Eternal Blue vulnerability. However, it had actually sent security patches two months earlier, which hadn’t taken effect because many organizations hadn’t taken the time to update their systems. Oops!

Training in the Foundations of Cybersecurity is Needed Now More Than Ever.

This attack, then, not only underscored the importance of updating systems regularly to install timely security patches, but also the need to quickly implement protocols of backup and recovery. Even more so, WannaCry revealed the demand for more well-trained, cybersecurity professionals from government agencies, private sector companies, and other organizations who could collaborate on and react quickly to global cyber crime incidents.

Along with ransomware, cybersecurity professionals must be ready to battle Advanced Persistent Threats (APTs), Phishing and Social Engineering, Zero-day attacks, high-profile data breaches, DDoS attacks, and many other types of cyber crime. The changing nature of cyber threats also requires organizations to continually improve their defenses and adapt to new attack vectors.

And digital transformation, vehicle electrification, robotic workplaces, and Industry 4.0 pose new challenges as well. That is, as organizations move to cloud environments and the IoT (Internet of Things) continues to proliferate, cybersecurity professionals must safeguard infrastructures and predict possible vulnerabilities.

More troubling news: In the last decade or so, cyber attacks have grown in sophistication, frequency, and size. In fact, according to US News, “Data breaches and ID theft are still hitting records.” Recently, on July 4, while this blog was being drafted, Cybernews reported that a file containing 9,948,575,739 plain text passwords was posted on a hacker site by the user Obamacare. This file, known as the RockYou24 leak, was a compilation of passwords that were collected from 4000 databases over the last two decades. (Previously, the RockYou21 leak contained 8.5 billion of these same passwords.)

With these passwords, Cybernews explains that “threat actors could exploit the RockYou2024 password compilation to conduct brute-force attacks and gain unauthorized access to various online accounts used by individuals who employ passwords included in the dataset.”

Here are Some Other Startling Statistics About Cyber Crime:

The Cybersecurity Talent Gap is Expanding.

But perhaps one of the biggest challenge that cybersecurity professionals face is that there are not enough of them. That is, many organizations are struggling to fill critical positions. The global cybersecurity employment gap, which reached 4 million workers in 2023 (ISC2 2023), is expected to expand to 85 million by 2030.

The United States is one of those countries facing a shortage of cybersecurity professionals.

Interactive heatmap from cyberseek that provides information on cybersecurity jobs in the US.
This interactive heatmap by cyberseek provides both an overall and granular look into US cybersecurity jobs.

Between September 2022 and August 2023, 572,000 US jobs opened up in the cybersecurity industry. This number is up 74% from 2010.

And in the US, there were 1.18 million cybersecurity professionals employed between September 2022 and August 2023, which is also an an increase of 59% since 2010.

To help address this talent shortage, Michigan Tech is offering both online and in-person certificates in the Foundations of Cybersecurity, which start in Fall 2024. Students can complete this certificate or use the credits to dive deeper into cybersecurity and progress towards a master’s degree. They can choose from either Michigan Tech’s MS in Cybersecurity or the MS in Computer Science.

To be eligible for the program, applicants must have earned an undergraduate degree in computer science, computer engineering, or software engineering. The online application is free and requires no GMAT or GRE.

This certificate adds to the roster of MTU’s already respected cybersecurity research program, recognized nationally for its academic and research excellence. In fact, the US National Security Agency designated MTU as a National Center of Academic Excellence in Cyber Research (CAE-R). This CAE-R designation, establishing that Michigan Tech has met the rigorous requirements set forth by the NSA, extends through the 2029 academic year.

The Future Looks Bright for Those with Skills in the Foundations of Cybersecurity.

When it comes to cybersecurity professionals, there are several possible career paths.

Take the career of Information Security Analyst, for instance. A person in this role will have several responsibilities. They must use and maintain software, such as firewalls and data encryption programs, to protect sensitive information. In addition, they must check for vulnerabilities in computer and network systems; research the latest information technology (IT) security trends; and prepare reports that document general metrics, attempted attacks, and security breaches.

Being vigilant and proactive are also essential traits of this cybersecurity professional as they strive to develop security standards and best practices for their organization and timely recommend security enhancements. And they are also heavily involved with creating their organization’s disaster recovery plan, which IT employees must follow in case of emergency.

Because of the importance of these tasks, the US Bureau of Labor Statistics predicts a need for several tens of thousands of these analysts, with a career growth of 32% (much faster than average.) And these jobs way well, too: the 2023 median salary of an information security analyst was $120,360.

Other Top-Paying Cybersecurity Jobs

  • Cybersecurity Analyst: $114,306
  • Cybersecurity Manager: $150,943 per year
  • Penetration and Vulnerability Tester: $124,424
  • Cybersecurity Architect: $147,142 per year
  • Cybersecurity Engineer: $131,768
  • Incident and Intrusion Analyst: $103,639
  • Cybersecurity Consultant: $124,275
  • Cyber Crime Analyst: $103,198
The US government employs several professionals trained in the foundations of cybersecurity.
The US government, which employs 11,000 cybersecurity professionals, advertised for 6000 jobs in 2023.

Educate Yourself to Meet the Growing Need for Cybersecurity Professionals.

The estimated loss of that 2017 WannaCry incident was about four billion dollars. That bill was just a drop in the bucket.

According to Cybersecurity Ventures, cyber crime is expected to grow by 15% a year in the next three years. What this prediction means is that cyber crime will cost the world $10.5 trillion annually by 2025. This figure includes damage and destruction of data, stolen money, lost productivity, theft of intellectual property, and other costs.

Professionals with training in the foundations of cybersecurity can not only save organizations a lot of money, then, but even save lives.

Yes lives. When a 2020 ransomware attack on Dusseldorf University Hospital (Germany) caused its IT systems to fail (30 servers!), the hospital could not admit emergency patients. As a result, staff directed a critically ill woman who needed immediate care to another hospital about 20 miles away. This delay in treatment, which contributed to the patient’s death, is often cited as the first death resulting from a cyber attack.

It is obvious that the costs of cybercrime , which are immense, multifaceted, and global, impact economies, organizations, and individuals. Because of these costs, cybersecurity professionals are needed across every sector and industry. But there is a particularly urgent need for them in financial services, health care, government, national security, manufacturing, and retail.

And the growing sophistication of cyber threats and the increasing reliance on digital technologies suggest that these costs will continue to rise, highlighting the crucial demands for both robust cybersecurity measures and the highly skilled and trained professionals to enact them.

Get Started on Your Foundations of Cybersecurity Certificate at MTU.

Three Ways Statistics Impact Elections

Statistics are involved in several stages of the election process.

125: that is the number of days until US Election Day, 2024. On November 5, the 47th president of the United States will be decided. So while campaigns are in full swing, and pollsters are making predictions, this blog focuses on the role of statistics in the election process.

At their most basic, elections allow citizens to exercise representative democracy by selecting individuals to occupy public office. Those selected then make critical decisions that impact citizens. And these ballots that officials tally are then transformed into statistical data, ultimately determining the election’s result.

However, statistics play a part in the election process long before voters cast their ballots. That is, officials use statistics to forecast election results, inform campaign strategy, and micro-target individuals.

An understanding of how statistics are used in elections, then, can enhance transparency for voters, as well as encourage all citizens to advocate for data privacy and security. Additionally, those interested in mathematics, statistical applications, and political science might be interested in learning about how statistics impact elections.

Statistics in Politics

Throughout history, statistics have played an important role in politics. Government bodies used statistics in the election process to support the formal decision-making processes that determine who will fill offices in the legislature. However, technological advancements, the accumulation of data, and the maturation of statistical models have made elections increasingly complex.

For example, in the past, politicians and their supporters would cast a wider net when campaigning for votes. But today, data analytics and digital resources allow parties to collect information about the public and then hyper-personalize campaign targeting. As a result, modern elections require statistical experts who can manage and leverage data while maintaining ethical standards related to trust, security, and privacy.

Below are the most obvious three ways that statistics impact elections.

Election Forecasts

Those creating election forecasts use legally available data and statistics to inform the public about the probable outcome of an upcoming election. Political statisticians recruit this data, along with reporting, historical patterns, and academic research to create a detailed account of the Senate and House forecasts.

In the United States, this process includes disclosing the favored party, estimating the number of seats in each House, and predicting whether the outcome will result in a majority government. In short, statisticians use a forecasting model to transform large data sets into meaningful predictions for future outcomes

How to Build an Election Forecast Model

  • Create a national database.
  • Clean and layer the data.
  • Plug the data points into a predictive model for forecasting.

Forecasting in Action

FiveThirtyEight is a website that uses statistics to predict election results.
The homepage of FiveThirtyEight on June 26, 2024

The popular website FiveThirtyEight, created by American statistician Nate Silver, is a staple of ABC News. The website’s primary objectives are advancing public knowledge and promoting transparency around voting outcomes.

To achieve these aims, it uses polling, economic, and demographic data to explore likely election outcomes. It also employs statisticians to build empirical statistical models for accurate election forecasts.

After the data is collected, experts then input it into Nate Silver’s forecast model. This model, which combines polling, economic, and demographic data, aims to provide an informed prediction rather than an unskilled guess.

And the website regularly updates its predictions too. For instance, on June 26, 2024, the site, after running 100 simulations, predicted that President Joe Biden and Donald Trump each had a 50% chance of winning the election. However, on July 2, 538 changed the prediction to 50% for Trump and 49% for Biden. And as the election nears, and uncertainty decreases, 538 claims its predictions will grow more accurate. This site exemplifies just one popular election forecast tool.

Election Campaign Strategy

The use of statistics in election campaigning has also changed dramatically. That is, historically, the only data that politicians and their supporters used to garner insights was that derived from the polls. In recent years, however, data and statistics have revolutionized election campaigns.

Today’s data-driven world offers campaign strategists a surplus of data points about past elections, voter preferences, and geopolitical influences. In addition, new communication platforms, such as social media, allow campaigns to profile their voters’ identities and needs. Statisticians can also harness publicly available data to inform campaign messaging, political priorities, and outreach.

Campaign research allows parties to investigate target audiences’ behaviors, attitudes, values, and beliefs to test campaign messaging, creativity, and delivery. According to The Commons Social Change Library, statisticians use the following quantitative and qualitative research methods to inform campaign strategy.

Quantitative Campaign Strategy Research

  • Benchmark Polls
  • Issue Polls
  • Longitudinal Surveys
  • Member Surveys
  • CATI (computer-assisted telephone interview) polls
  • Dial-testing

Qualitative Campaign Strategy Research

  • Deep dive interviews
  • Face-to-face focus groups
  • Online focus groups
  • Online communities

Once the previous research is complete, campaigners then test various messages. Alternatively, they might test the gap between their voters’ current stances and the desirable action. This job is a laborious one. Campaigners must strive for creating winning messages that make impactful arguments, define important issues, expose the opposition’s weak points, and tell compelling narratives.

Statisticians with a marketing background may excel in this area of research and persuasion. Why? They already have the foundational skills needed to create data-driven campaign strategies, from initial research to distribution.

Microtargeting in Elections

Before advanced data and statistics, campaigns often involved grass-roots approaches. These included direct mail, home visits, radio, television, and out-of-home marketing campaigns (ex., billboards, posters, etc.). Today, campaigns can leverage social media, digital marketing, and advanced data analytics to reach voters on their devices and tailor personalized messaging. This latter strategy is otherwise known as microtargeting.

Social media apps collect information and statistics on users in order to create targeted, personalized messaging.
Social media apps collect information on users to create personalized messages.

In microtargeting, the audience is segmented into specific groups, with each group receiving a message that speaks to their likes and needs. This profiling, though, is not new.

Consumers are already accustomed to online stores such as Amazon, as well as social media (TikTok, Facebook) understanding their preferences.

For instance, you purchase one book and Amazon recommends a similar one. You buy running shoes (a lot) and you’re now in a fitness/running channel.

Similarly, political parties and election campaigns use microtargeting to communicate with voters about their initiatives. The goal is influencing voting outcomes in their favor.

How Microtargeting Works

Micro-targeting uses statistics in a similar manner to that of election forecasting. First, statisticians collect and clean data points from a national database. Then, they layer on publicly available information, including email addresses, phone numbers, employment, education, purchasing patterns, IP addresses, etc.

Next, statisticians use predictive models to indicate for whom a voter is likely to vote and how likely a voter is to change their voting preference. These models also predict how lifestyle choices, such as being single or married, might affect voting behaviors. Statisticians also investigate how voters’ values align with topical issues like gun control, the climate crisis, abortion, immigration, and so on.

After the analysis comes the categorization. Each group is sorted into different channels. Each audience (channel) then receives personalized campaign messaging based on their beliefs and inclinations. The purpose is delivering the right campaign message, to the right voter, at the right time. (At its roots, microtargeting is a very deliberate form of kairos. In rhetoric, kairos is the identification of the critical moment to deliver a finely tuned persuasive message or to take an action.)

The Risks of Microtargeting

Advanced microtargeting, of course, has its downsides. Take the most famous example, which began in 2014. Cambridge Analytica, a political consulting firm, obtained the private Facebook data of tens of millions of users. It then unethically sold psychological profiles of American voters to political campaigns.

How did this microtargeting scam work? 270,000 Facebook users played with the supposedly innocuous personality profile app called “This Is Your Digital Life.” This app, created by scientist and psychologist Alexsandr Kogan, allegedly collected 5,000 data points from each participant.

What’s worse: participants didn’t read between the lines. When users gave this third-party app permission to acquire their data, they also gave the app access to their friends’ networks. The more friends = the more data exposed.

Kogan then sold this data to Cambridge Analytica. As a result, the company illegally compiled the data of about 87 million users who had not explicitly given Cambridge Analytica permission. The firm then used up to 50 million profiles for their predictive modeling. At the very least, the app developer breached Facebook’s terms of service by giving the data to Cambridge Analytica. After investigations began, the incident started a heated, nationwide conversation about the ethical principles of data, political targeting, and power. And about Facebook, data security, and cybersecurity.

Study Applied Statistics at Michigan Tech.

Election campaigning and increased microtargeting are very much still with us. Therefore, firms that generate value from personal data must consider the ways they acquire it, share it, protect it, and profit from it. Statisticians who work for these firms must also stay in line with ongoing legislative efforts that respect users’ privacy and security.

Curious about how statistics make a difference in elections? Are you fascinated by the data-driven side of political science? Do you want to ensure statistics are collected ethically? Alternatively, maybe you’re interested in developing the skills for collecting data and using applied statistics in business, government, finance, insurance companies, and more.

If you answered yes to these questions, Michigan Technological University’s Online MS in Applied Statistics offers students foundational knowledge in statistical science and methods while utilizing the latest industry-standard statistical and data analysis software. After graduation, you can set yourself apart in the competitive workforce with not only specialized skills, but also the accountability to act with integrity, honesty, and diligence.

And statistics jobs pay well, too. The U.S. Bureau of Labor Statistics (BLS) reported that, as of 2023, the median annual wage for a statistician was $104,860. Furthermore, the projected average growth rate through 2032 for jobs in these fields is 30%. That’s four times higher than the projection for all occupations in the same timeframe.

Upskill for the future with Michigan Tech’s Online MS in Applied Statistics.

Rev Up Your ICE Knowledge With New Program From MTU and USCAR

A diesel engine, one type of ICE or internal combustion engine.

Internal Combustion Engines (ICEs) Are Definitely Sticking Around.

Very Important Note: The author constructed this blog with the helpful, substantive input and the important, factual content (and snappy title) from these two Michigan Tech staff, writers, and people: Kimberley Geiger, director of Communications for the College of Engineering; and Donna Jeno-Amici, coordinator of Research and Marketing at the Department of Engineering-Engineering Mechanics.

Discover the Latest Internal Combustion Engines (ICE) Breakthroughs.

Michigan Tech is proud to announce an expansion of graduate-level course offerings in the specialized area of internal combustion engines (ICE). These courses will be available on campus at Michigan Tech, as well as online at MTU Global Campus.

Students can enroll in these courses individually if they require expertise in a certain ICE area. Or they can take several to create a graduate certificate that provides more advanced, specialized knowledge in internal combustion engines. Currently, the Department of Mechanical Engineering-Engineering Mechanics is developing a 15-course ICE graduate certificate. Alternatively, those interested may pursue an MS in Mechanical Engineering with a focus area on ICE.

And as with all graduate programs, the online application is free. And no GRE is required.

Enroll in Summer Classes.

Wasting no time, the ME-EM department is offering these courses right away. In fact, there are a few graduate-level offerings on deck for Summer 2024 and one brand-new course for Fall 2024.

Summer 2024 Courses

  • SI Engine Fundamentals (MEEM 5201): June 19-21, 2024, lab course
  • SI Engine Controls (MEEM 5203): July 10-12, 2024, lab course
  • Online Thermodynamics Refresher (MEEM 3990): June 10 – Aug. 8, 2024

New Offering for Fall 2024

  • Thermodynamics for Engine Systems (MEEM 5990) is available, along with our existing courses.

These courses could fill soon, so we recommend that you contact Jeff Naber at jnaber@mtu.edu for more information.

Learn From ICE Industry Experts.

These courses have been developed in collaboration with Dr. Andrea Strzelec, Sr. Research Scientist at USCAR. Strzelec, FSAE, holds a Ph.D. in Combustion Engineering from the University of Wisconsin-Madison Engine Research Center. She specializes in transportation and fuels, as well as engine research. Formerly the program director of Masters of Engineering in Engine Systems at the University of Wisconsin-Madison College of Engineering, Strzelec is lending her substantial expertise to Michigan Tech to launch this new engines-focused program.

USCAR, the United States Council for Automotive Research, is an umbrella organization facilitating pre-competitive research and development collaboration for Ford Motor Company, General Motors, and Stellantis. Its main objective is strengthening the U.S. auto industry’s technology base. It does so by promoting cooperative research efforts, reducing costs, supporting regulatory compliance, and accelerating the development of advanced technologies. Another of USCAR’s goals is keeping the U.S. automotive industry globally competitive.

This new graduate program will not only provide Michigan Tech students with both foundational and specialized ICE knowledge and skills, but also prepare them for advances in the US automotive industry.

Acquire Practical ICE Expertise and Skills.

Despite the move towards electrification and advances in battery technology, the world still needs internal combustion engines. For those unfamiliar with the technology, ICEs generate power by burning fuel inside a confined space (combustion chamber). The combustion process then releases energy, which is converted into mechanical work to move a vehicle or operate machinery. These engines generally run on gasoline, diesel, natural gas, and biofuels.

ICEs are known for their low cost, broad availability, durability, and high performance. They also have a rich research and development history. That is, ICEs have been improved and refined over several years. Besides working on lowering emissions and increasing fuel efficiency, researchers and engineers have made advances in engine design, control systems, and fuel compatibility.

Most importantly, these engines reliably provide high power and torque, features especially important in military, industrial, and other heavy-duty applications. The US military, in fact, uses diesel engines (one type of ICE) in nearly all of its ground vehicles because diesel fuel is less flammable and has a high energy density.

Furthermore, IC engines still feature prominently in automobiles, marine vessels, and aircraft. They also power a lot of portable equipment (lawn mowers, chainsaws) as well as some standby generators. And many hybrid vehicles still use ICEs in conjunction with electric motors, leveraging the benefits of both technologies to improve fuel efficiency and reduce emissions.

For instance, take the new Formula 1 proposed post-2026 regulations. Along with cars that are 30% lighter as well as more aerodynamic and agile, FIA is proposing a power unit redesign that is “an even split between internal combustion engine and electric power plus the use of 100% sustainable fuels.” That is, even a plan for the sustainable future of elite race car driving involves ICEs.

Reach Out About the New ICE Program.

In short, for several applications, ICEs are likely to remain relevant for the foreseeable future.

For additional details on these courses and the new ICE graduate programs from ME-EM, please contact

To learn about all MS online programs, please visit MTU Global Campus.

Bridging Business and STEM

The online Tech MBA program helps people bridge business and STEM.
Engineering and tech companies seek graduates with STEM and business administration expertise.

Discover the Online Tech MBA® and MEM Programs.

The College of Business and Michigan Tech Global Campus are teaming up to hold another virtual interest session on two of MTU’s most popular online programs: The Tech MBA® and the Master of Engineering Management (MEM).

They will be holding another 45-minute virtual interest session on Wednesday, July 17, at 11:30 AM (ET).

Mari Buche, associate Dean of the College of Business and program director; and David Lawrence, vice president for Global Campus and continuing education will lead the presentation. They will highlight and compare these programs, explaining which one is best for you. The team will also provide examples of curriculum pathways and discuss career opportunities.

The Michigan Tech’s Global Campus small but mighty team of admissions representatives (Amanda Irwin and Jacque Smith) will also be present to discuss the application process and accelerated options.

Get an Accredited, Respected Degree.

The Tech MBA® and MEM are not new, though. For several years, the in-person versions of these programs have long been respected at MTU. The Tech MBA in its current form (30 credits) began in 2017 whereas the online format was rolled out in 2022. Next came the in-person and online versions of the MEM (2020, 2023).

Both programs are also accredited by the Association to Advance Collegiate Schools of Business International (AACSB), an honor bestowed on only 5% of the nations’s business schools.

And like their in-person equivalents, the online MBA and MEM programs meet a strict set of standards, ensuring quality in curriculum, rigor, and research.

The Online Tech MBA® is a highly structured program consisting of eight required courses and two electives. In contrast, the MEM degree is more flexible. Students get to build their own programs, combining 4-6 business courses with 4-6 engineering courses.

Both programs provide learning experiences that fuse technological expertise and business administration. Students get to leverage their previous engineering experience, regardless of their field, and/or their former engineering management expertise. They also gain the cross-disciplinary advantage of studying at a school known for not only for its technology and business programs, but also for its Faculty who have leadership and industry experience in tech-centric fields.

Graduates of both programs will leave equipped with critical thinking, communication, problem-solving, project management, and leadership skills. As a result, they are more than prepared to tackle marketing, management, technical sales, leadership, strategy, and entrepreneurship positions. 

Prepare Yourself for Career Opportunities.

Incomes differ, but an investopedia article notes that MBA graduates who specialize in consulting, finances, and technology management earn the most. And according to one Fortune article, the median salaries for those with MBA degrees are substantially higher than those without them. One report ascribes 1.2 million dollars in extra income over a 20-year period.

Also, many organizations seek out and respect MBA holders. In fact, the Graduate Management Admissions Council (GMAC) found that 89% of employers planned to hire MBA graduates in 2021.

And MBA holders apply their skills and expertise in several fields. For instance, in Finance and Accounting, they might work as accounting managers, finance managers, financial analysts, budget analysts, and investment bankers. Whereas in heathcare, they might take on the roles of healthcare administrators and medical health service managers. Still others move to manufacturing where they act as managers for operations, supply chain, quality control, and more.

Typically, MBA programs are one of the most expensive master’s programs, with an average tuition cost of about 56k. This number does not include fees, books, and so on. Michigan Tech’s accredited program, which costs less, is definitely a value.

Learn More!

Prefer to do your own research? We’ve compiled other reasons for earning an advanced degree and pursuing an MBA.

Want to dive deeper? Ask more questions? Please join us at our virtual interest session on the Tech MBA®and MEM programs on Wednesday, July 15, 11:30 AM at ET. Bring your curiosity and your questions.

GIScience for Natural Resources: New Online Grad Cert. From CFRES

Dr. Parth Bhattin the field doing GIScience work.

Dr. Parth Bhatt at work.

Coming in Fall 2024, the College of Forest Resources and Environmental Science (CFRES) will be offering a new online graduate certificate: Foundations in Geographic Information Science (GIScience) for Natural Resources. Taught by Dr. Parth Bhatt, Associate Teaching Professor / Researcher at CFRES, this certificate consists of three foundational courses. They are GIS for Natural Resource Management (4 credits), Map Design With GIS (3 credits), and GPS Field Techniques (2 credits).

This certificate is the first of three that will form CFRES’s new online master’s degree in GIScience (currently under development). The others will be Advanced Geographic Information Science for Natural Resources and Remote Sensing for Natural Resources. These two will comprise rigorous courses in Python, Applied Spatial Statistics, GIS Project Management, Advanced Terrestrial Remote Sensing, Photogrammetry, and more. In other words, this online MS degree will equip graduates with a rich, varied skill set in GIScience. They will also acquire a holistic, deep understanding of the spatial dimensions of the world.

For a decade, CFRES has offered a respected, in-person MGIS. Like its predecessor, this interdisciplinary online master’s degree will emphasize practical skills in spatial visualization and analysis. Students will use real-world datasets and state-of-the-art GIS software and techniques to take on challenges in forestry, natural resources, and other disciplines.

The reputation of CFRES, the program’s emphasis on natural resources, and its robust curriculum promise to make this program a highly esteemed online GIS master’s degree. Global Campus is thrilled to be involved with it!

Applying GIScience in Forestry and Natural Resources

If you’re not familiar with Geographic Information Science, it is an exciting, growing, multidisciplinary field. It focuses on the study of geographic information, spatial data, as well as their applications. Combining principles from geography, computer science, mathematics, and other disciplines, GIScience has the ambitious goal of understanding, analyzing, and modelling the spatial aspects of the world.

GIS, or Geographical Information Systems, focuses on the what: the hardware and software that capture geographic information. In contrast, GIScience, focuses on the why: finding practical ways to improve GIS data, software, and professional practice.

This certificate and upcoming MGIS will provide fundamental GIScience expertise to foresters and natural resource experts. In Natural Resource Management, for example, professionals use GIScience for several purposes:

  • resource inventory and mapping
  • environmental impact assessment
  • habitat modeling and conservation planning
  • natural disaster management
  • sustainable land use planning
A forest, which is often managed by natural resource experts with GIScience experience.
GIScience is often used in forest management.

Take resource inventory and mapping. Natural resource managers turn to GIScience to create detailed inventories and maps of natural resources. This data then allows them to analyze the distribution and abundance of resources within an area: forest stands, wetlands, mineral deposits, endangered species habitats, and other important ecological features.

Alternatively, in habitat modeling and conservation planning, experts use GIScience tools to analyze the suitability of habitats for different species. This suitability is based on environmental variables such as temperature, precipitation, elevation, and vegetation cover. GIScience, in short, is crucial to conservation planning. It can help identify critical habitats, corridors for wildlife movement, and areas for habitat restoration or protection.

Solving Multiple Problems With GIScience

First and foremost, GIScience offers practical skills and tools for professionals in several natural resource fields. These include GIS Analysts/Technicians, foresters, civil and environmental engineers, spatial/transportation planners, wildlife ecologists, forest analysts, surveyors, geospatial specialists, water resources analysts, environmental scientists, geologists, community forest specialists, and urban forestry technicians.

Several, in fact, turn to this toolkit regularly. One previous alum from the in-person MGIS now works as a Senior GIS Analyst. In this role for Pine Gate Renewables, he uses GIS and Remote Sensing daily. These tools help him to identify risks for setting up solar farms, creating hydrology models, and locating wetlands.

Another alum with broad responsibilities also confirmed the daily use of GIScience. He oversees the creation of maps, spatial data analysis, surveying projects, data checks on road segments, and storm water analysis “to create pervious and impervious classification.” This person also admits to “diligently maintaining maps detailing water infrastructure” and managing and reviewing “various city assets, ensuring their accuracy and reliability through spatial data analysis.”

In other words, these alumni regularly manage several responsibilities with GIScience and Remote Sensing.

Contending With Climate Change

Regardless of their discipline, GIScience can also equip professionals with the tools and the strategies to predict and combat the effects of climate change.

This skillset is especially relevant now: 2023 was the warmest year on record. (The temperature was 1.18°C [2.12°F] above the 20th-century average of 13.9°C [57.0°F]. In fact, the last ten warmest years in the 174-year record have all occurred between 2014 and 2023. And with a heating planet come more impactful environmental events: floods, extreme weather, drought, and forest fires.

According to NOAA, 2023 also set another record–for natural disasters. During this year, there were 28 devastating weather and climate disasters. The price tag for these events was almost 93 billon dollars.

For contending with climate change’s effects, then, GIScience can aid with hazard mapping, risk assessment, and emergency response planning. For instance, by analyzing spatial data related to factors such as terrain, vegetation, hydrology, and population density, professionals can identify areas prone to natural hazards. Whether these are floods, wildfires, and landslides, experts can develop strategies to mitigate risks and respond effectively during emergencies.

The Pakistan Flood Events

Dr. Parth Bhatt, himself, used GI Science to document the effects of Pakistan’s historic floods, which lasted from June 15 to October 2022.

A map of the Pakistan floods made with GIScience.
Map of the area affected by the floods in Pakistan.
A flooded street in a Pakistani province.
Citizens traverse a flooded street in Pakistan.

In these devastating flood events, waters inundated more than one million homes. The flood hit all four of the country’s provinces, resulting in at least two million houses destroyed.

In total, 33 million people were directly affected with 20.6 million requiring urgent humanitarian assistance. (Unfortunately, nine months later, the monsoons brought more flooding, further exacerbating the crisis.)

Looking Ahead to the Future of GIScience

GIScience, in short, can help professionals in many fields manage the world’s resources, plan infrastructure, mitigate and plan for natural hazards, and combat (or prepare for) the effects of climate change, and more.

However, its tools are also becoming increasingly integral in fields beyond traditional domains like urban planning and environmental science.

As GIScience “continues to evolve and adapt to new demands, its impact on industries and disciplines worldwide is set to expand. As such, it will drive “transformative change and unlocking new possibilities for spatial analysis and decision-making” (GIS Analyst II). For instance, some of the newer industries hiring GIS experts are construction, engineering, insurance, real estate, and oil and gas.

One Senior GIS Specialist (Pine Gate Renewables) further confirmed that in the solar industry, there are more people being hired with a GIScience background than there were before. More professionals use “GIS and remote sensing to help identify issues, notice change over time, help drive decisions, and keep projects moving forward.”

Another expert stated that proficiencies in ArcGIS, QGIS, Python, R, and Javscript are becoming increasingly essential in GIS specialist roles.

From agriculture to healthcare, smart cities to disaster management, GIS and Remote Sensing are revolutionizing how we analyze spatial data, make informed decisions, and address complex challenges. Integration with emerging technologies like AI, along with a focus on environmental monitoring, public health, and conservation, underscores their pivotal role in shaping a more sustainable and interconnected world.

GIS Analyst II, Metro Consulting Associates

Learning From a Passionate Teacher

And it’s not just what you will learn in these programs but who you will learn it from. That is, Foundations in GI Science for Natural Resources (and the online MGIS) are both helmed and taught by Dr. Parth Bhatt, whose passion for the subject was covered in a previous blog.

Bhatt’s portfolio of GIScience skills is also diverse: he has expertise in Geographical Information Systems, remote sensing, digital image processing (Multispectral, LiDAR, UAV, Hyperspectral), land use/cover mapping, invasive species mapping, forest health and natural resource management, spatial data analysis, and Web GIS/ArcGIS Online.

Most recently, he has received a grant to put these skills to work: acting as a PI on research projects for The Nature Conservancy in Michigan.

Dr. Parth Bhatt in the classroom, teaching GI Science.
Dr. Parth Bhatt in the classroom

Bhatt has also been instructing the very popular, noncredit, professional development course, Python for Modern GIS and Remote Sensing. This course, which runs several times a year, has had rave reviews.

Taking the Next Steps

If you’d like to learn more about GIScience or you require more information about the Online GIS Certificate from CFRES, please contact Program Director Parth Bhatt (ppbhatt@mtu.edu).

Alternatively, reach out to Program Assistant Marjorie Banovetz (marjorie@mtu.edu).

There is still plenty of time to get started for Fall 2024 and develop your versatile GIS toolkit! And accelerated options are also available.

Jacque Smith: Graduate School Champion and MTU Ambassador

Jacque Smith talks to Peter Lynch, CEO of MAHLE.
Director of Graduate School Operations and Enrollment Services and Global Campus team member, Jacque Smith, chats with MAHLE CEO and President Peter Lynch at the MAHLE Corporate Fellowship Signing Event.

1978. That was the year that a young Jacque Smith, a junior at Marist High School, stopped at a bulletin board. Why? His eye caught a flier for one of Michigan Tech’s Summer Youth Programs.

Growing up in the busy city of Chicago, and fascinated by science, this flier spoke to him.

It offered the winning combination of an experience at a STEM school, a taste of the great outdoors, and, of course, a chance for many adventures.

So he just had to go.

That early taste of Tech, which also introduced Jacque to the UP, stuck with him.  So when it was time to apply to colleges, Michigan Tech was not at the top of his list; it was the only school on that list. Off he went, eventually graduating with a BS in Mechanical Engineering in 1985.

But his relationship with Michigan Tech did not end there. That is, as a valuable staff member, Jacque has been involved with and dedicated to MTU for over 18 years. During this time, he has graciously shared his substantial and varied talents with our Husky community. After beginning under Dave Reed, the Vice President for Research, he moved over to the Graduate School. While there, he has had multiple roles involving admissions and graduate education. He even, for seven years, leant his service to the Alumni Board.

Readers have already learned about the busy schedule and ambitious initiatives of Vice President for Global Campus and continuing education, David Lawrence. They’ve learned about Brian Hannon’s hockey history, MTU origins, and KRC involvement. They’ve also caught a glimpse of Amanda Irwin’s commitment to students and online education. So it was time to introduce Jacque Smith, a crucial part-time team member of Global Campus.

I felt grateful, nay privileged, to catch up with this busy man (and very personable guy).

Thank you for agreeing to this interview. First, please state your title and your position at the Graduate School. What do you do in this role? And how is it connected to your role at Global Campus?

In the Graduate School, I am Director of Graduate School Operations and Enrollment Services where I’m involved with pretty much all the Graduate School processes and policies. Although I don’t have an official title in Global Campus, I feel directly connected to it because we have common goals. That is, I’m a liaison who’s trying to optimize processes and outcomes for Global Campus. Doing so then optimizes those same things for the Graduate School. We’re all trying to improve the admissions experience and get students into programs.

Jacque, give me a breakdown of what you do on a regular day.

I’m a morning person, so I am usually on campus before 7am. And I start my day reading my emails, looking at things that are going on, and then I have my first meeting every day at 8:15 AM with the rest of my admission colleagues and Amanda Irwin from Global Campus. This meeting is where we interact every day to solve problems and to help people. Then, there are various meetings, which could be with Faculty, Global Campus, corporate partners.

A big part of my day is admission matters, in which I’m helping students get to a completed application so they can, ultimately, get a decision. I also make admission decisions for multiple masters’ programs here on campus. So I’m reviewing students’ completed files and making decisions on which students we think will have the best chance of success for our programs.

Why get involved with graduate education? That is, why do YOU think that graduate education matters? What’s your personal motivation to help students get advanced degrees whether online or in-person?

I often tell students that it’s not a question of if you’re going to go on to an advanced degree; it’s a question of when you’re going to do it. In reality, I think advanced degrees are required for our students to get to where they want to go, to get into the types of positions they want, whether it’s management and so on.

Many of our students are striving for more and want different paths. So they need that extra degree. And some people who have their bachelor’s are moving along, they’re doing great things, but they decided they don’t want to do that job forever. I want to help people pivot in their lives, to move in different directions and hopefully be more satisfied.

Jacque, you’re also one of the most enthusiastic advocates, or maybe ambassadors, for Global Campus, Michigan Tech, and the Graduate School. Where have you traveled to recruit students?

I not only have been around the State and the country recruiting students for Michigan Tech, but also have traveled to Thailand, India, and Japan in search of students who are the right fit for this university. Tomorrow, on March 20, I’m traveling down to Chicago to take part in the national MANRRS conference. The mission of MANRRS is to “promote academic and professional advancement by empowering minorities in agriculture, natural resources, and related sciences.” While there, I will be representing Michigan Tech and trying to recruit students.

What is the most rewarding part of your job?

The most rewarding part of my job is helping students get through the admissions process and into programs that, I believe many times, are life-changing events. Students come in and when they come out the other side, they often have amazing careers and do amazing things. So helping people get started is probably one of the most rewarding things for me.

Then there is working in the Graduate School itself. I’m dealing with people all around the world: over 50 different nations. So it’s fascinating to sit at my desk and interact with people from all kinds of different countries, helping them out. Another thing I really like about being in the Graduate School is that it encompasses the whole campus. I’m not just dealing with one individual academic program; I’m dealing with all the different academic programs and all their nuances. So, on a daily basis, my job gets me more involved in MTU.

What is the most challenging part of your job?

The most challenging part of my job is choosing the best opportunities for Tech. That is, there are so many wonderful things we can be doing to improve the exposure of Michigan Tech, increase our enrollment, and make connections. The tough part is balancing the resources we have while deciding what will bring the best result for the university.

As part of MTU’s mission to support industry in the state of Michigan, Michigan Tech and Global Campus are involved with several corporate partners, which you occasionally get to meet during formal events. Jacque, can you speak of some of your experiences at these events?

Often when we visit these companies, we get to see their facilities. These companies are proud of what they do, just as Michigan Tech is, so they want to show it off. It’s always a privilege to get an inside peek at many of these corporations. We get to tour their facilities, their plants, and meet with their employees and leaders. And we see behind the scenes. It’s also impressive to see the Michigan Tech alumni who are working at these places, helping to build these technologies.

Why Michigan Tech? That is, what is it about this university and this area that make them a natural fit for you?

As I’ve said before, I’m both a graduate of the summer youth program and Michigan Tech, so I have a long history!

About Michigan Tech. I believe it’s the size and the resources and its focus on STEM, which were and are still appealing to me. I’ve always been interested in technical fields. But then I’ve always had an outdoor side to me too. And this university is like a natural extension of these interests. Along with the academics and the programs, there is the location. This area allows me the ability–and I know other people use this term, too–to have micro adventures. I don’t need two weeks to go do something. I can go out on an afternoon and have an amazing experience just because everything is so close in the Upper Peninsula.

When you’re not working for the Graduate School or Global Campus, what do you like to do in your free time? Where can we find you, for example, on the weekend?

I’ve always been an adventurer: a hiker, a climber, and a camper. I’ve done many different activities and I still do a lot of them. Right now, you can often find me on jeeping adventures where I go off-roading to access out-of-the-way areas to camp and stay—to just kind of get out of town and find visually beautiful places. And I often meet great people on these adventures. There’s a certain camaraderie about these experiences. Luckily, I have a wonderful girlfriend who supports me and my jeep journeys!

Jacque standing in front of his jeep during one of his adventures.
Jacque standing in front of his jeep during one of his Upper Peninsula adventures.
Jacque on one of his jeeping adventures.
The reward at the end of the journey: a fire, a quiet place, and a view of the lake.

Is there anything else you’d like to add?

One thing has always struck me. Wherever I’ve traveled, it always seems that I find a link to Michigan Tech. Or I meet MTU alumni. It’s a very small world. That is, it seems like no matter where I go, I’m delighted to discover yet another Michigan Tech connection!

I’d like to end by saying that, again, I really enjoy having conversations with current and potential students, determining what their needs are and how Michigan Tech can help fulfill those needs. And I think that graduate school, whether online or in-person, allows students to achieve their goals and get them to where they need to be.

Jacque Smith

Michigan Tech Global Campus: A Great Fit for Amanda Irwin

Amanda promoting the Michigan Tech Global Campus to prospective students.

Amanda doing what she does best: being an advocate and team player for Global Campus

Guiding Students With Expertise and Representing Global Campus With Passion

Michigan Tech Global Campus, which is responsible for housing MTU’s online graduate programs, continuing education, and more, is staffed by a small but mighty team. You previously learned about Vice President David Lawrence, such as his rigorous schedule and his passion for developing partnerships. Then, Brian Hannon, Director of Strategic Partnerships and Alliances, and former MTU hockey star (or should we say celebrity!), skated across the digital pages of this blog.

But there are a few people left to write about, two team members and student champions you need to meet. And one of them is Amanda Irwin, Graduate Admissions Manager for Global Campus. She was kind enough to take some time out of her busy schedule to let me interview her.

Before we get into the details of what you do at Michigan Tech Global Campus, tell us a little more about you.

Amanda Irwin, Graduate Admissions Manager for the Michigan Tech Global Campus.
Amanda Irwin, Graduate Admissions Manager for Michigan Tech Global Campus

In 2009, I graduated with my Bachelor’s in Business Administration (BBA), majoring in Accounting, from Saginaw Valley State University (SVSU). While completing my degree, I also worked full time in workforce development and case management.

That is when and where I found my passion for higher education. In my job, I worked closely with dislocated workers, helping them take advantage of grant money for retraining. And I loved it.

That experience is what launched me onto the path of helping students with their educational journeys. I am also a mom of four super cool kids!

What, exactly, do you do on your job?

In my role, I help prospective students through all stages of the inquiry and enrollment process. In doing so, I answer questions about our programs and application process. But probably the most impactful of my duties is walking students through the admissions process step by step, detailing the timeline, and letting them know what to expect next. I think students appreciate the insight. They feel more at ease knowing what the process will look like from start to finish.

What was your previous role before coming to Michigan Tech Global Campus and how did that experience prepare you for this one?

Well, I have worked in admissions since 2012, at a local university and at a community college. The decision-making process is very different for a high school student coming to their freshman year of college vs. that of an adult student returning later in life (or starting for the first time). These experiences with students have provided me with perspective. They’ve also opened my eyes to so many different life paths that people will walk through. Lastly, my previous roles have helped me develop a deeper understanding of diverse student experiences. And patience and empathy, of course!

What is the favorite part of being the Graduate Admissions Manager for Michigan Tech Global Campus?

Talking to cool people is my favorite part of the job. I enjoy being in a relationship and making a connection with students, chatting about kids or the weather or sports….finding that common ground with them. A close second is hearing from students semesters later and learning that they are doing well and planning their graduations. In other words, it is that feeling of accomplishment in knowing that you helped them get started.

Why have you chosen to work in online learning? That is, what about online learning resonates with you?

I think online learning is the wave of the future, especially for our adult learners. Online learning offers the flexibility students need to be able to say, “Yes, I can move toward that next goal while working at my current job or caring for my family, and so on.” Online learning allows nontraditional students to fulfill their personal and professional goals and to finish what they started. Or get a brand new start altogether.

Along with guiding students through the application process, you’ve often done outreach for Michigan Tech Global Campus. Can you say a little more about this work?

Amanda Irwin represents Michigan Tech Global Campus at the MAHLE Corporate Fellowship signing ceremony.
Amanda Irwin, sixth from the left, represents Michigan Tech Global Campus at the MAHLE Corporate Education Fellowship signing ceremony. In the center are MAHLE CEO and President Peter Lynch and MTU President Richard Koubek.

Well, I regularly travel to and participate in our corporate partner events to represent Michigan Technological University and Global Campus. For instance, in Fall 2023, I attended corporate fellowship signing ceremonies for both ITC (September) and MAHLE (November).

I’m also very active in my local chamber of commerce where I go to various events and spread the word about Michigan Tech and Global Campus. One of the most memorable events was the Midland Business Association’s (MBS) Women in STEM panel discussion, in which female researchers and leaders talked about some of their challenges in STEM roles. This event was partially sponsored by Global Campus. Global Campus was also a program sponsor for one of our WakeUp Midland networking breakfast events. These events offer a great opportunity to make business contacts, enjoy breakfast, and create networks.

And when Michigan Technological University sponsored Dr. Ruth Archer at the Lean Summit, I set up a Global Campus table there.

The goal in all of these events is getting exposure for Global Campus, building on the respect and reputation of our little school in the north, and letting people know that we can bring Michigan Tech to them.

Amanda Irwin, Graduate Admissions Manager for Global Campus

When you are not working, what do you like to do?

I love helping with my kids’ sports teams, especially basketball. Watching them play any sport is where you will find me most weekends.

When we aren’t playing sports, I enjoy adventuring with my husband and kids. We fish, explore parks, go rock hunting, go on waterfall adventures. The whole family loves going for a drive and searching for eagles and other cool birds.

I also enjoy some recreation league sports that I play in a few times a year, hanging with family and friends, and doing puzzles.

Amanda Irwin, Global Campus Admissions Manager, stands with  her husband and four small children in front of an icy waterfall.
Amanda Irwin and her family doing one of their favorite things: exploring waterfalls.

Anything else you’d like to add?

If you have questions about any of Michigan Tech’s online programs or the application process, please reach out to me at globalcampus@mtu.edu. You’ll get friendly service from someone who knows our programs and the application process inside and out.

ChatGPT: Friend or Foe? Maybe Both.

An image of a network to symbolize ChatGPT.

(NOTE: This article is a slightly abbreviated and edited version of a blog originally published in May 2023.)

In 2006, British mathematician and entrepreneur Clive Humby proclaimed that “data is the new oil.”

At the time, his enthusiastic (if not exaggerated) comment reflected the fervor and faith in the then expanding internet economy. And his metaphor had some weight, too. Like oil, data can be collected (or maybe one should say extracted), refined, and sold. Both of these are also in high demand, and just as the inappropriate or excessive use of oil has deleterious effects on the planet, so may the reckless use of data.

Recently, the newest oil concerning many, one that is shaking up the knowledge workplace, is ChatGPT. Released by OpenAI in November 2022, ChatGPT combines chatbot functionality with a very clever language model. Or to be more precise, the GPT in its name stands for Generative Pre-trained Transformer.

Global Campus previously published a blog about robots in the workplace. One of the concerns raised then was that of AI taking away our jobs. But perhaps, now, the even bigger concern is AI doing our writing, generating our essays, or even our TV show scripts. That is, many are worried about AI substituting for both our creative and critical thinking.

Training Our AI Writing Helper

ChatGPT is not an entirely new technology. That is, experts have long integrated large language models into customer service chatbots, Google searches, and autocomplete e-mail features. The ChatGPT of today is an updated version of GPT-3, which has been around since 2020. But ChatGPT’s origins go further back. Almost 60 years ago, MIT’s Joseph Weizenbaum rolled out ELIZA: the first chatbot. Named after Eliza Doolittle, this chatbot mimicked a Rogerian therapist by (perhaps annoyingly) rephrasing questions. If someone asked, for instance, “My father hates me,” it would reply with another question: “Why do you say your father hates you?” And so on.

The current ChatGPT’s immense knowledge and conversational ability are indeed impressive. To acquire these skills, ChatGPT was “trained on huge amounts of data from the Internet, including conversations.” An encyclopedia of text-based data was combined with a “machine learning technique called Reinforcement Learning from Human Feedback (RLHF).” This is a technique in which human trainers provided the model with conversations in which they played both the AI chatbot and the user.” In other words, this bot read a lot of text and practiced mimicking human conversations. Its responses, nonetheless, are not based on knowing the answers, but on predicting what words will come next in a series.

The results of this training is that this chatbot is almost indistinguishable from the human voice. And it’s getting better, too. As chatbot engages with more users, its tone and conversations become increasingly life-like (OpenAI).

Using ChatGPT for Mundane Writing Tasks

Many have used, tested, and challenged ChatGPT. Although one can’t say for certain that the bot always admits its mistakes, it definitely rejects inappropriate requests. It will deliver some clever pick-up lines. However, it won’t provide instructions for cheating on your taxes or on your driver’s license exam. And if you ask it what happens after you die, it is suitably dodgy.

But what makes ChatGPT so popular, and some would say dangerous, is the plethora of text-based documents it can produce, such as the following:

  • Long definitions
  • Emails and letters
  • Scripts for podcasts and videos
  • Speeches
  • Basic instructions
  • Quiz questions
  • Discussion prompts
  • Lesson plans
  • Learning objectives
  • Designs for rubrics
  • Outlines for reports and proposals
  • Summaries of arguments
  • Press releases
  • Essays

And this is the short list, too, of its talents. That is, there are people who have used this friendly bot to construct emails to students, quiz questions, and definitions. The internet is also awash with how-to articles on using ChatGPT to write marketing copy, generate novels, and speeches. Noy and Zhang even claim that this “generative writing tool increases the output quality of low-ability workers while reducing their time spent, and it allows high-ability workers to maintain their quality standards while becoming significantly faster.”

Below are examples of two onerous writing tasks assigned to ChatGPT: a reference letter and learning goals.

ChatGPT reference letter.
AI writes a very wordy reference letter
Example of learning goals generated by ChatGPT
Here is an example of content created by ChatGPT after being instructed to use Bloom’s taxonomy to create learning goals for a Sci-Fi course.

Recognizing ChatGPT’s Limited Knowledge

Despite helping writers with mundane tasks, this artificial intelligence helper does have its limitations. First of all, it is only as wise as its instructions. For instance, the effusive reference letter above resulted from it having no guidance about length or tone. ChatGPT just threw everything in the written soup.

This AI helper also makes mistakes. In fact, right on the first page, OpenAI honestly admits that its chatbot “may occasionally generate incorrect information, and produce harmful instructions or biased content.” It also has “limited knowledge of the world and events after 2021.”

And it reveals these gaps, often humorously.

For instance, when prodded to provide information on several well-known professors from various departments, it came back with wrong answers. In fact, it actually misidentified one well-known department chair as a Floridian famous for his philanthropy and footwear empire. In this case, ChatGPT not only demonstrated “limited knowledge of the world” but also incorrect information. As academics, writers, and global citizens, we should be concerned about releasing more fake information into the world.

Taking into consideration these and other errors, one wonders on what data, exactly, was ChatGPT trained. Did it, for instance, just skip over universities? Academics? Respected academics with important accomplishments? As we know, what the internet prioritizes says a lot about what it and its users value.

Creating Errors

There are other limitations. OpenAi’s ChatGPT can’t write a self-reflection or decent poetry. And because it is not online, it cannot summarize recent content from the internet.

It also can’t approximate the tone of this article, which shifts between formal and informal and colloquial. Or whimsically insert allusions or pop culture references.

To compensate for its knowledge gaps, ChatGPT generates answers that are incorrect or slightly correct.

In the case of generating mistakes, ChatGPT does mimic the human tendency to fumble, to tap dance around an answer, and to make up material rather than humbly admit ignorance.

Passing Along Misinformation

Being trained on text-based data, which might have been incorrect in the first place, ChatGPT often passes this fakery along. That is, it also (as the example above shows) has a tendency to generate or fabricate fake references and quotations.

It can also spread misinformation. (Misinformation, unintentional false or inaccurate information, is different from disinformation: the intentional spread of untruths to deceive.)

The companies CNET and Bankrate found out this glitch the hard way. For months, they had been duplicitously publishing AI-generated informational articles as human-written articles under a byline. When this unethical behavior was discovered, it drew the ire of the internet.

CNET’s stories even contained both plagiarism and factual mistakes, or what Jon Christian at Futurism called “bone-headed errors.” Christian humorously drew attention to mathematical mistakes that were delivered with all the panache of a financial advisor. For instance, the article claimed that “if you deposit $10,000 into a savings account that earns 3% interest compounding annually, you’ll earn $10,300 at the end of the first year.” In reality, you’d be earning only $300.

All three screwups. . . . highlight a core issue with current-generation AI text generators: while they’re legitimately impressive at spitting out glib, true-sounding prose, they have a notoriously difficult time distinguishing fact from fiction.

John Christian

Revealing Biases

And ChatGPT is not unbiased either. First, this bot has a strong US leaning. For instance, it was prompted to write about the small town of Wingham, ON. In response, it generated some sunny, non-descript prose. However, it omitted this town’s biggest claim to fame: the birthplace of Nobel Prize winning Alice Munro.

The bias is based on ChatGPT being trained on data pulled from the internet. Thus, it reflects all the prejudices of those who wrote and compiled this information.

Nobel exposes corrupt algorithms. Chat GPT was trained on these.
Nobel’s expose of algorithms

This problem was best articulated by Safiya Umoja Nobel in her landmark book Algorithms of Oppression.

In this text, she challenges the ideal that search engines are value-neutral, exposing their hegemonic norms and the consequences of their various sexist, racist biases. ChatGPT, to be sure, is also affected by if not infected with these biases.

What really made me lose confidence in ChatGPT is when I asked if the United States ever had a president with African ancestry, and it answered no, then apologized after I reminded the chatbot about Barack Obama.

Jamaal Abdul-Alim, Education Editor, The Conversation

Despite agreeing with Nobel’s and Abdul-Alim’s very serious concerns, and thinking that ChatGPT can be remarkably dumb at times, many may not want to smash the algorithmic machines anytime soon. Furthermore, there are writers who do use this bot to generate correct definitions of unfamiliar technical terms encountered in their work. For instance, it can help non-experts understand the basics of such concepts as computational fluid dynamics and geospatial engineering. Still, many professionals choose not to rely on it, nor trust it, too much.

Letting Robots Do Your Homework

But it is students’ trust in and reliance on OpenAI that is causing chaos and consternation in the education world.

That is, many 2022 cases of cheating were connected to one of this bot’s most popular features: its impressive ability to generate essays in seconds. For instance, it constructed a 7-paragraph comparison/contrast essay on Impressionism and Post-Impressionism in under a minute.

And the content of this essay, though vague, does hold some truth: “Impressionism had a profound impact on the art world, challenging traditional academic conventions. Its emphasis on capturing the fleeting qualities of light and atmosphere paved the way for modern art movements. Post-impressionism, building upon the foundations of impressionism, further pushed the boundaries of artistic expression. Artists like Georges Seurat developed the technique of pointillism, while Paul Gauguin explored new avenues in color symbolism. The post-impressionists’ bold experimentation influenced later art movements, such as fauvism and expressionism.”

With a few modifications and a checking of facts, this text would fit comfortably into an introductory art textbook. Or maybe a high-school or a college-level essay.

Sounding the Alarm About ChatGPT

Very shortly after people discovered this essay-writing feature, stories of academic integrity violations flooded the internet. An instructor at an R1 STEM grad program confessed that several students had cheated on a project report milestone. “All 15 students are citing papers that don’t exist.” An alarming article from The Chronicle of Higher Education, written by a student, warned that educators had no idea how much students were using AI. The author rejected the claim that AI’s voice is easy to detect. “It’s very easy to use AI to do the lion’s share of the thinking while still submitting work that looks like your own.”

And it’s not just a minority of students using ChatGPT either. In a study.com survey of 200 K-12 teachers, 26% had already caught a student cheating by using this tool. In a BestColleges survey of 1,000 current undergraduate and graduate students (March 2023), 50% of students admitted to using AI for some portion of their assignment, 30% for the majority, and 17% had “used it to complete an assignment and turn it in with no edits.”

Soon, after publications like Forbes and Business Insider began pushing out articles about rampant cheating,the internet was buzzing. An elite program in a Florida high school reported a chatbot “cheating scandal”. But probably the most notorious episode was a student who used this bot to write an essay for his Ethics and Artificial Intelligence course. Sadly, the student did not really understood the point of the assignment.

Incorporating ChatGPT in the Classroom

According to a Gizmodo article, many schools have forbidden ChatGPT, such as those in New York City, Los Angeles, Seattle, Fairfax County Virginia.

But there is still a growing body of teachers who aren’t that concerned. Many don’t want to ban ChatGPT altogether. Eliminating this tool from educational settings, they caution, will do far more harm than good. Instead, they argue that teachers must set clearer writing expectations about cheating. They should also create ingenious assignments that students can’t hack with their ChatGPT writing coach, as well as construct learning activities that reveal this tool’s limitations.

Others have suggested that the real problem is that of teachers relying on methods of assessment that are too ChatGPT-hackaable: weighty term papers and final exams on generic topics. Teachers may need to rethink their testing strategies, or as that student from the Chronicle asserted, “[M]assive structural change is needed if our schools are going to keep training students to think critically.”

Sam Altman, CEO of OpenAI, also doesn’t agree with all the hand-wringing about ChatGPT cheating. He blithely suggested that schools need to “get over it.”

Generative text is something we all need to adapt to . . . . We adapted to calculators and changed what we tested for in math class, I imagine. This is a more extreme version of that, no doubt, but also the benefits of it are more extreme, as well.

Sam Altman

Read MTU’s own Rod Bishop’s guidance on ChatGPT in the university classroom. And think about your stance on this little AI writing helper.