Now that you named your account something with Michigan Tech or MTU in it so your community can find you, it’s time to go for a social media icon.
Your platform banner should be a sharp, impactful photo. It’s best to avoid pasted-together collages, poster-style imagery or photos that aren’t high-quality.
All of the University’s active social media accounts are listed in our directory. Take a look and take the time to follow University accounts. Those moments you spend exploring other University accounts (those of us who tend to fall down the rabbit hole set a timer) will pay off in the long run. Because you’ll find excellent shareable content and see posts that inspire creation. See something you like? Do that.
We’ll take a look at the anatomy of a strong social media post next time. In the meantime, keep the social media questions coming to the University Marketing and Communications team at firstname.lastname@example.org. We’ll get to as many as we can as fast as we can.
For more tips, check out our social media field guide.