Tech’s Bachelor’s in Marketing Major Ranked Among Nation’s Best

College Choice, an online publication designed to help students and their families find the right college, has ranked Michigan Tech’s BS in Marketing one of the best bachelor’s degrees in marketing in the U.S. Tech’s program ranked 27th among the top 50 bachelor’s in marketing degrees in the country.

“The undergraduate marketing major at Michigan Tech, leading to a Bachelor of Science degree, provides foundational knowledge as well as flexibility to customize the degree through choise of electives such as global marketing, technical communication, econometrics and more,” said the College Choice website. “For even more personalization, the marketing major can also be combined with minors in economics and global business.

“In only one additional year, students can also complete the Accelerated Master’s program, earning undergraduate and graduate degrees in a fraction of the typical time.

“In addition to enriching courses like Business to Business Marketing and Integrated Marketing Communications, the major provides practical learning opportunities such as pitching a business in the New Venture Competition, developing a business plan for the Business Development Experience and visiting Silicon Valley to tour companies and meet with successful entrepreneurs.”

– Jenn Donovan, Tech Today

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