Jaxon Verhoff ’22 and Samantha Ludwick ’24, both with Dow, will present a sales and marketing talk, “Navigating the B2B Landscape: Dow’s Approach to Sales and Marketing,” on Thursday, September 12, 2024, at 2 pm via Zoom online meeting. All College of Business students are invited to attend.
The lecture is presented as part of a Sales and Sales Technology class (MKT 4100) instructed by Junhong Min, Associate Professor of Marketing and the Richard and Joyce Ten Haken Faculty Fellow in Business.
Jaxon Verhoff, a senior marketing specialist, started at Dow two years ago as an intern on the digital experience team, where he focused on digital marketing and search engine optimization. In summer 2023, he joined the marketing function at Dow through the Marketing Development Program (MDP). During the first eight months in the MDP, Verhoff focused on aircraft deicing fluid, building a market guidance dashboard in Power BI for Dow Industrial Solutions (DIS), piloting the digital improvement team for Dow’s Crop Solver tool, and leading the market segmentation effort within our sustainability decarbonization team.
Verhoff is now a senior marketing specialist at Dow with market management responsibilities within oil and gas in North America with various global responsibilities. He graduated from Michigan Tech in December 2022 with a Bachelor of Science in Marketing from the College of Business. During his time at Tech, Verhoff enjoyed exploring the Keweenaw, participating in the American Marketing Association (AMA) club and competitions, and spending time tossing around a football on Walker Lawn.
Samantha Ludwick graduated from Michigan Tech in 2024 with a Bachelor of Science in Chemistry. Upon graduation, she joined Dow with the Commercial Development Program (CDP) as a sales specialist. Through the CDP program, Ludwick is gaining state of the art sales training and the networking and project management experience required to become a successful sales professional.
Ludwick’s background is largely technical. At Michigan Tech, she worked with the Tanasova Research Lab conducting undergraduate research in novel organic compounds, specifically with novel anti-tumor drug candidates. In the Department of Chemistry, she coached students in general, organic, and physical chemistry in the Chemistry Learning Center. Ludwick gained professional experience in pharmaceutical manufacturing through internships at Pfizer.
She is passionate about giving back to the Husky community and is excited to provide insight into sales at Dow, a leading innovator in material science.