Three student members of the Michigan Tech chapter of the American Marketing Association (AMA)—Ryan Calkins (Management), Emily Kughn (Marketing), and Jaxon Verhoff (Marketing)—recently demonstrated their marketing strategy competence at the 2020 AMA regional conference hosted virtually by the University of Wisconsin–Whitewater.

The students were selected as top-10 finalists at the online conference where more than 800 students from 64 universities participated. They went on to place third on October 9, winning a cash award of $250.
In addition to this achievement, Michigan Tech was represented in the AcuRite Digital Marketing Strategy Competition and Gartner Sales Competition, where managers from the sponsoring companies served as judges.
Although COVID-19 disrupted the learning environment, Associate Professor of Marketing, Jun Min, who advises the marketing organization on campus, states, “I am continually impressed with our students’ willingness to try something new.”
My first introduction to Michigan Tech Career Services was only weeks into my first semester. I walked out of class to find the center of campus filled with the newest vehicles from Fiat-Chrysler Automobiles (FCA) and Ford Motor Company. As a motor enthusiast, I was interested in learning more, so I took the initiative to talk to the company representatives. I had a casual conversation about the new vehicle features and I ended up learning about career opportunities, which got me fired up to apply what I was learning in class to industry. I was now determined to get an internship!

I approached Auto-Owners Insurance at the Fall Career Fair last year hoping to land an internship in their accounting department. After talking with the recruiter about open opportunities and my mom’s position as an underwriter at another company, she suggested that I apply for the underwriting internship. Insurance has always been interesting to me, so I gave it a shot.
I couldn’t have asked for a better intern experience than the one I received at Auto-Owners. I learned so much about how auto insurance works—a useful skill for anyone. I also improved my soft skills and confidence. For anyone who is considering an internship that doesn’t quite fit their path, I say, go for it!