Michigan Tech American Marketing Association (AMA) students attended the largest regional AMA conference and competition at the University of Wisconsin-Whitewater October 6-7. AMA is a community of marketing thought leaders and scholars seeking to propel business growth and elevate the role of marketing.
Michigan Tech’s Academy of Business honors outstanding leaders in business and civic affairs, as well those who have contributed significantly to the growth and development of the College of Business (COB). On October 7, 2022, in the Alumni Lounge of the Memorial Union Building, COB welcomed four new members to this esteemed group.
Congratulations to Idea Pitch Competition winners representing the Michigan Tech College of Business (COB): In first place—Anastasia (Asia) Motta with The Droplet; in third place—Alex Bos with The SELF Couch; and the audience-favorite—Noel Kamdem-Tegue with Black Earth Rising, a food truck.
Each year the Michigan Tech College of Business recognizes faculty for their accomplishments in the areas of service and research. A faculty panel of past recipients guides the selection process. This year’s honorees are:
This year’s Service Award went to Jenny Apriesnig, assistant professor of economics. A faculty member in the College since 2018, Apriesnig took on the advisor role for Michigan Tech Collegiate DECA last fall. Under her leadership and mentorship, the group reactivated and saw early success. Highlights include: Six students competing and placing at the state competition in February and four students competing in the national conference in Baltimore in April, with two earning a top 10 placement.
The organization now has 13 members and is looking forward to growing.
Apriesnig’s above-and-beyond efforts were noticed by her students, too—many of whom nominated her for Tech’s student organization advisor of the year, another award she received this year. Nominees noted that she traveled with the group to various functions across the country and held one-on-one mentoring sessions to ensure each student felt prepared and supported ahead of their competitions and presentations.
Many College of Business students were active in DECA during their high school careers, and were eager to continue their endeavors during college.
“Jenny’s dedication to support DECA students is appreciated by everyone in the College of Business; she is an outstanding role model for our students,”
Many of Associate Professor of Economics William (Bill) Breffle’s research papers are published in top environmental economics journals, including the Journal of Environmental Economics and Management, The American Journal of Agricultural Economics, Land Economics, Ecological Economics, and Environmental and Resource Economics. Breffle has also published in policy journals such as Contemporary Economic Policy and Urban Studies. Two of Breffle’s journal articles were selected for International Library of Environmental Economics and Policy book volumes as “important and influential essays.” Another publication he co-authored is listed among the top 200 most influential research papers in the discipline of environmental and ecological economics. Impressively, according to Google Scholar, his research has been cited more than 1,500 times.
During the first half of his 30-year career, Breffle’s research centered on the valuation of economic damages caused by injuries to natural resources, such as mining injuries, releases of organics, and oil spills. Research teams across 15 states that included him secured more than $700 million in settlements for restoration and remediation. More recently, his research has investigated pressing topics related to sustainability and carrying capacity, especially focused on the Great Lakes, but also climate change issues as far away as Laos and Uganda. Blending his teaching with research, Breffle’s co-authors frequently include students.
“Dr. Breffle’s selection for the COB Faculty Research Award is a reflection of his career-long commitment to academic discovery. His research has informed policy decision-makers on national issues for more than 20 years.
“MTU students are fortunate to learn from a person who sits at the forefront of his profession,”
The Michigan Tech College of Business offers undergraduate majors in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.
From an applicant pool of 600 students, Rourke Sylvain, president of Michigan Tech’s chapter of the Collegiate Entrepreneurs’ Organization (CEO), is among the 100 participants selected to compete in the 39th Annual Global Pitch Competition hosted by the University of Tampa. Over the next month, Rourke, who is a graduate student pursuing biomedical engineering, will create a four-phase online investor pitch deck—the problem, the solution, a business model, and a video pitch.
Twenty semifinalists will move on to present their ideas live at the Global Conference in Chicago, Illinois, to be held October 28-30. The highly selective conference and competition promises to “Frame Your Future” with an assembly of some of the brightest minds in collegiate entrepreneurship.
Founded in 1983, CEO has a global network of more than 250 college and university chapters, and supports and inspires the growth and development of students seeking to be entrepreneurial. Michigan Tech’s chapter of CEO was established last year, and the environment in the College of Business (COB) is rich for tech-savvy innovation.
“Rourke’s opportunity is a reflection of the advancements we can make when STEM intersects with business.”
Rourke is advancing Integrated Molecular Innovations LLC, an enterprise centered on his research on electrochemical biosensors. His end goal is to develop a device that can remotely monitor thyroid hormones in patients. According to Rourke’s research, more than 3 million people are diagnosed with hypothyroidism every year. Many lived with symptoms for years pre-diagnosis, and most don’t find a stable medication regimen for another year or more. He says the current testing protocol requires patients to travel to a medical provider’s office or a central clinical laboratory every few months to have blood drawn and tested. Rourke’s device will allow for home testing, resulting in a richer data set for physicians and faster diagnosis and symptom relief.
Rourke’s pitch must include value proposition, customer discovery, product-market fit, investment requirements, and customer pain points. Much of his entrepreneurial training has come through his participation in Husky Innovate, a series of events, workshops, and resources designed to guide students through key phases of innovation and business development.
Earlier this year, Rourke saw significant success when he was selected to pitch during TCNewTech’s University Showcase, part of Michigan Tech’s Grand Traverse region initiative. During Central Michigan University’s New Venture Competition, Rouke and fellow biomedical engineering student Ali Dabas earned second place in the “High-Tech, High-Growth” category, with a prize of $5,000 in seed money.
The Michigan Tech College of Business offers undergraduate majors in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.