Tag: hands-on learning

Huskies Provide Marketing Solutions Close to Home

Published April 24, 2025

By Cyndi Perkins

Outreach
Research
Students

17 people stand on the porch of a model mini home surrounded by snow including a dozen students from Michigan Tech’s marketing capstone class, their professor, and Brockway Mini Homes team with a blue sky in the background and a car passing by on the road. — The College of Business marketing capstone class, complete with professor Soonkwan Hong, joins Brockway Mini Homes on the porch of the company’s model home.

Michigan Tech students are known for working with real clients to develop their professional skills and bring fresh perspectives to clients. That’s what Soonkwan Hong’s capstone course in marketing strategy is doing for a local construction company branching out into the small homes market.