What’s the (Business) Plan?

Students participated in the second annual Business Plan Competition Tuesday night, and great ideas were flowing in Fisher 139.

Sponsored by the Institute for Entrepreneurship and Innovation and the School of Business and Economics, the competition featured future businessmen and women promoting their ideas in front of a panel of judges, who had previously reviewed their written plans.

The five-minute pitches covered a broad range of business ideas, and the winning plan was Books With Purpose by Jodhbir Singh, master’s student in EE, and Aman Bamra, bachelor’s student in CS. “Books With Purpose would be India’s first nonprofit online bookstore,” Singh explained. “Thirty-five percent of India’s population is illiterate, and we would help address this problem by donating one book to under-supported schools for every five we sell.”

Singh and Bamra would approach India’s middle and upper classes to support their mission and their business, especially targeting rural areas, where illiteracy is more prevalent. They took home $1,500 in cash and $2,700 worth of local consulting services: logo, accounting and legal services for their winnings. Singh planned on returning to India after graduation to pursue the business.

See Tech Today for the complete news story.


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