Michigan Tech Social Media Blog

Tag: social media administrators

Introducing MTU Social Media Admins Group

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MTU Social Media Admins is an internal Google Group run by university marketing and communications (UMC) that is dedicated to collaboration, social media education and providing resources for social media managers around Michigan Tech’s campus. 

We are looking for the individuals on campus who run social media accounts pertaining to Michigan Tech including faculty, staff and students. The group will act as a sounding board or place to ask for feedback on social media posts. It will also act as a place for UMC to provide various resources including helpful articles on social media platform updates and best practices.

How to join MTU Social Admins

If you are interested in joining this Google Group please email social@mtu.edu asking to be added. Keep an eye out for an email invite!


How to find MTU Social Admins Once a Member

You won’t need to go far to find the MTU Social Admins Google Group. Look no further than your Gmail. In the sidebar where you find the Gmail Inbox tab, you will see a tab section below the Gmail Inbox Tab called “Spaces” open up that tab by pressing the plus sign to the right. Then look for “MTU Social Media Admins”. Boom, you are in!


Image of where to find MTU Social Media Admins Google Group Chat in Gmail


Run an MTU social media account and need some guidance? Email @social@mtu.edu to get in touch with Michigan Tech’s social media team.

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Administrators, Page Roles, and Not Getting Left in the Lurch

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Ever been locked out of your department’s Facebook Page? It’s happened more than once at MTU. As a best practice, because Facebook is tied to personal accounts, it’s important to have one to three full-time permanent employees in your office as administrators, so that when a student graduates or an employee moves on, transitions can be handled smoothly. Having a core team of admins is also vital in emergencies. If the person who posts to your social accounts isn’t available and there’s a problem you need someone you can depend on to fix the issue fast. University Marketing and Communications has key leaders on both our communications and digital teams for just such social media situations. 

Some people don’t want to use their personal account for a department or organization Facebook. We understand. But you can’t make up a fake account for an administrator. If and when Facebook follows up—and the platform has become more vigilant about verifying identities—they’ll take down the page if the administrator is not a real person tied to an authentic account. That’s happened at MTU, too.

In the case of all the admins being shut out or if the only admin is no longer with the University, a person listed as an editor can try to get admin privileges if there is no administrator. This will require searching around in a morass of often unhelpful Facebook Help pages to find the correct form—the platform doesn’t make it easy! Here’s a WikiHow that may be helpful. This help page on Facebook might also lead you to somewhere useful.

Bottom line: the time has long passed when a social media account can simply be handed over to a student intern. A recent survey showed that 82 percent of your digital interactions with prospective students and other people you want to be in touch with will be on social media (Cision, State of the Media 2021). Having a fail-safe backup system for account administration is essential.

We’ll talk about icons and more getting-started tips next time. In the meantime, keep the social media questions coming to the University Marketing and Communications team at social@mtu.edu. We’ll get to as many as we can as fast as we can.

For more tips, check out our social media field guide.

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