College Choice, an online publication designed to help students and their families find the right college, has ranked Michigan Tech’s BS in Marketing one of the best bachelor’s degrees in marketing in the U.S. Tech’s program ranked 27th among the top 50 bachelor’s in marketing degrees in the country.
“The undergraduate marketing major at Michigan Tech, leading to a Bachelor of Science degree, provides foundational knowledge as well as flexibility to customize the degree through choise of electives such as global marketing, technical communication, econometrics and more,” said the College Choice website. “For even more personalization, the marketing major can also be combined with minors in economics and global business.
“In only one additional year, students can also complete the Accelerated Master’s program, earning undergraduate and graduate degrees in a fraction of the typical time.
“In addition to enriching courses like Business to Business Marketing and Integrated Marketing Communications, the major provides practical learning opportunities such as pitching a business in the New Venture Competition, developing a business plan for the Business Development Experience and visiting Silicon Valley to tour companies and meet with successful entrepreneurs.”
– Jenn Donovan, Tech Today
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Jonathan Leinonen has received a $2,500 grant to support a student research study of eco-tourism in the Upper Peninsula. The grant comes from the US Economic Development Administration-funded University Center for Regional Economic Innovation (REI) at the Michigan State Universityy Center for Community and Economic Development.
With Leinonen as faculty advisor, the Michigan Tech student team will collect data on eco-tourism resources and gaps in the UP, compare with successful eco-tourism regions and recommend a stronger business model.
The students are business management, engineering management and marketing majors in a spring semester class called Business Development Experiences.
– Jenn Donovan, Tech Today
Dean L. Johnson, currently the James and Dolores Trethewey APMP professor and founding director of the Applied Portfolio Management Program, has been named Dean of the School of Business and Economics. The announcement was made by Jackie Huntoon provost and vice president of academic affairs.
Johnson has been serving as interim dean since January of this year. Huntoon said “I thank the search committee for their efforts in assembling an outstanding slate of candidates for on-campus interviews. Despite the quality of the other candidates, Dr. Johnson rose to the top and I look forward to working with him in the future.”
Johnson earned his PhD in finance from the University of Wisconsin – Madison. He joined Michigan Tech in 1996, with an initial appointment at the rank of instructor. He was promoted to the rank of full professor in 2012 and served as assistant dean from 2014-2016. Johnson has also held a visiting faculty position at the University of Wisconsin for the past twenty years.
Huntoon says Johnson has a reputation for creating unique academic programs, offering engaging learning opportunities for students, partnering with key stakeholders and working with accreditors.
His research focuses on fictional asset pricing and has been recognized through awards for best paper. His teaching has earned him recognition as the 2012 Michigan Professor of the Year by the Presidents Council, State Universities of Michigan (now the Michigan Association of State Universities).
On his appointment, Johnson said, “It’s an exciting time to accept this position. Technology has become the driver of the global economy. Michigan Tech is an exceptional STEM university that provides the School with a unique ability to bridge business and technology. I am looking forward to working with the stakeholders of the University and the School of Business and Economics to fulfill this unique role.”
Faculty, academic staff, students and an alumnus comprised the search committee that made recommendations to the provost regarding selection of the new dean. Johnson succeeds Gene Klippel, who retired this year. Johnson will begin his duties immediately.
by Office of the Provost and Vice President for Academic Affairs, Tech Today
Visit the School of Business and Economics on Wednesday, November 30 to learn more about the finance major! Current finance faculty will be there to talk about finance course offerings, the Applied Portfolio Management Program, Chartered Financial Analyst Program and Finance Club.
This is a great opportunity to network with finance students and faculty and explore many career opportunities.
Wednesday, November 30 at 5:30pm in APMP Lab (Room 119, Academic Office Building)
If you have any questions, contact Dr. Knewtson.
Pizza and pop provided!