Author: Shannon Rinkinen

Business Students Place Third in Annual Marketing Conference

Three student members of the Michigan Tech chapter of the American Marketing Association (AMA)—Ryan Calkins (Management), Emily Kughn (Marketing), and Jaxon Verhoff (Marketing)—recently demonstrated their marketing strategy competence at the 2020 AMA regional conference hosted virtually by the University of Wisconsin–Whitewater.



The students were selected as top-10 finalists at the online conference where more than 800 students from 64 universities participated. They went on to place third on October 9, winning a cash award of $250.

In addition to this achievement, Michigan Tech was represented in the AcuRite Digital Marketing Strategy Competition and Gartner Sales Competition, where managers from the sponsoring companies served as judges.

Although COVID-19 disrupted the learning environment, Associate Professor of Marketing, Jun Min, who advises the marketing organization on campus, states, “I am continually impressed with our students’ willingness to try something new.”

Michigan Tech Husky Investment Tournament Fall 2020—Week Three

Not just engineering, Michigan Tech is home to more than 7,200 students in more than 125 degree programs!

Welcome to week three of the Husky Investment Tournament! The standings are looking tight with only $30,000 separating first from 10th place.

Continuing on with our analysis of the financial statements, we have moved on to the balance sheet. The balance sheet gives a snapshot in time of the company. It gives us information about what the company owns, what they owe, and what the shareholders have provided. 

The fundamental formula of accounting comes from the balance sheet:

 Assets = Liabilities + Shareholder’s Equity

An asset is something that can provide future economic value. Some typical assets you would find include cash, property, equipment, and inventory. They are all owned by the company and will provide future value. A liability, on the other hand, is something the company will eventually have to pay. Some common liabilities include accounts payable, salaries payable, bonds payable. The company may choose to wait to pay their bills, but eventually, they will have to pay. Lastly, the shareholder’s equity portion shows how much of the company has been funded by the shareholders, and the resulting claim they are entitled to.

Let’s compare two companies:

Company A Company B
1000 Assets 1000 Assets
500 Liabilities 900 Liabilities
500 Shareholder’s Equity 100 Shareholder’s Equity

Isolating this information, what company would you invest in?

Company A would be a better choice. Of the $1,000 they have in assets, half is funded by liabilities and half by shareholders. That is a much better ratio than having 90 percent of assets funded by liabilities like Company B.

In this week’s video, Trevor Salata, current MTU business student and Applied Portfolio Management Program alumnus, explains the balance sheet and how investors can use it to gauge investment decisions.

Michigan Tech Husky Investment Tournament Fall 2020—Week Two

The Portage Lake Lift Bridge connects sister cities Houghton and Hancock. Fun fact: Did you know it was built by MTU grads?!

Welcome to week two of the Husky Investment Tournament!

Accounting is the language of business; it allows companies to accurately convey important financial information to stakeholders. Accountants have many jobs, but among them is preparing the company’s financial statements, which show the financial position of a company.

There are three main financial statements: The income statement, balance sheet, and statement of cash flows. For the next three weeks, we will cover each one in greater detail, and give some investing tips regarding them.

Looking first at the income statement, it shows how much a company made during a period of time—revenues (earnings) minus their expenses. 

Some ratios used by investors focus strictly on the income statement. Many start by looking at the gross margin percentage. This percentage is calculated by taking the gross margin and dividing it into the overall revenue. This shows what percentage of every dollar goes towards their gross income. It is important to look at what the company has done historically. Have they gotten better over time? How does it compare to its competitors? Similarly, you can look at their net profit margin. This is found by taking their net income and dividing it into their revenue. It tells us how much of every dollar goes towards their bottom line.

Another important part of the income statement is the earnings per share (EPS). This dollar amount shows us the amount of net earnings that is attributed to one share of stock. 

As an example, let’s say XYZ Corporation had a net income of $150,000 and 50,000 shares of common stock outstanding. To calculate the EPS we simply take the $150,000 and divide it by the 50,000 shares. The answer in this example is $3. This company was able to generate $3 of earnings on every share of stock. So what does this do for investors? It is important to look at the historical trend of the company. If XYZ Corp. had an EPS of $0.50 last year, the increase in EPS is a good sign and should be considered when making your investments.

In this week’s video, Sheila Milligan, a senior accounting lecturer, explains what the income statement is and how investors can use it to gauge their investment decisions.

Michigan Tech Husky Investment Tournament Fall 2020—Week One

Michigan Tech’s beautiful campus in Houghton, Michigan, set amidst a backdrop of stunning fall foliage—come visit us!

Welcome to week one of the Husky Investment Tournament! Teams from Florida, Maryland, and right here in Michigan are joining the experience. Ready to get started?

Let’s start by comparing two people and their investing habits, assuming a seven-percent annual return on the stock market:

Beth starts investing at the age of 18 and contributes $2,000 a year until she reaches age 40. Beth’s friend Jo waits to start investing until age 40 and contributes $5,000 each year until reaching age 60.

Who do you think will end up with more money at age 70?

Beth would have contributed $44,000 of her own money and by the time she reached age 70, there would be $531,950.70 sitting in her investment account. On the other hand, her friend Jo would have contributed $100,000 and there would be only $403,221.69 sitting in an investment account. 

This example illustrates the power of time and compound interest. If you were to start at age 18 to achieve millionaire status by age 60 you would need to invest $4,335.91 a year. This number equates to $361 a month or roughly $90 a week!

As Albert Einstein once said, “Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.” 

The College of Business at Michigan Technological University wants you to understand the basics of stock investing now, while you’re young. People naturally avoid things they don’t understand. We want you to understand that investing isn’t as complex as it may appear. In the Husky Investment Tournament, only one team will finish in first place, but all of you can win in the retirement tournament.

This week’s video is from Dean Johnson, dean of the MTU College of Business. He provides an introduction into stocks and investing to help get you started, as well as an explanation of rules and trading restrictions.

Good luck, and have fun!

My College Internship in the Time of COVID-19

By Mitchell DeLong

My name is Mitch DeLong, and I am excited to share information about my summer 2020 internship with Plexus Corporation. I am a fourth-year Michigan Tech student studying management with a concentration in supply chain and operations management in the College of Business.

MTU business student Mitchell DeLong

Despite the many challenges COVID-19 has presented, I was fortunate to find an opportunity to learn and grow with Plexus at their Neenah, Wisconsin, operations. While completing work with a mask on and undergoing regular temperature checks has not previously been routine during an internship, I am thankful for the safety precautions Plexus established.

Due to the pandemic, all in-person gatherings for interns were canceled. However, Plexus took steps to ensure we could still connect and have a great experience. They offered safe and engaging activities from virtual game nights to book clubs. Overall, my internship relied heavily upon the use of computers to do my work and connect with peers. Training from both Plexus and Michigan Tech prepared me for these technology-centered interactions. 

I held the title of materials intern. The title may sound simple, but the work I was exposed to was beautifully complex. In the center where I was based, low-volume, high-complexity circuit boards are manufactured for use in advanced electronic equipment. The circuit boards Plexus makes are found in equipment ranging from advanced medical machinery to airplane controls. Some of the circuit board assemblies I worked with contain more than a thousand individual parts!  

Coordinating the movement of so many parts was challenging and it was also rewarding knowing that the assignments I completed helped provide end-users with a risk-free experience.

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My tasks entailed procuring parts within the aerospace and defense market sector. I made connections with supply chain professionals and practiced techniques I learned in my courses at Michigan Tech.

Interning during a pandemic also provided the unique opportunity to learn firsthand about extreme fluctuations in supply chains. Some parts experienced a “Bull-whip” effect and were directly impacted by manufacturing changes related to the public health crisis. As a purchaser of those parts, it was my job to minimize the negative impacts of the supply chain so that production managers and customers could get the products they need on-time and at a fair cost. 

Beyond that, I worked with mentors to develop a long-term agreement project to stabilize and guarantee the supply and demand for critical components for circuit board assemblies.

While my internship only lasted 11 weeks, I am grateful that Plexus provided me with a project that will make a difference for years to come.

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