Michigan Tech College of Business Newsblog

Category: Seminars and Events

THE Project 2014

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The Michigan Tech team (from left to right): Destine Clark, Cole Smith, Angela Barr, Min Li, Robert Stroebel, and Shivaram Kannimangalamviswanathan

Michigan Tech placed second in THE Project 2014‘s competition on April 14.  The event was held at Davenport University in Grand Rapids, MI and involved ten teams from around the country.  Competing students had been asked to prepare a recommendation to Governor Snyder to make it easier for Michigan’s Military Veterans to connect with their Federal Benefits.

2014 marked the third annual Project competition; both of Michigan Tech’s teams made the final four in 2013 (placing second and third), and Michigan Tech’s Team B placed second in 2012.

For 2014, Michigan Tech sent one team, consisting of:

  • Angela Barr, double major in Marketing and Management
  • Destine Clark, majoring in Operations and Systems Management
  • Shivaram Kannimangalamviswanathan, Graduate student in Mechanical Engineering
  • Min Li, majoring in Operations and Systems Management
  • Cole Smith, majoring in Management
  • Robert Strobel, majoring in Engineering Management

The team worked diligently over the course of two semesters to prepare for the presentations.  Smith noticed that his public speaking skills steadily improved over the course of the year.  He stated, “It was a great experience from the beginning.  I now have a better understanding of project management concepts, and feel confident I can use what I learned from this competition in the real world.  It also helped me become a stronger leader and improved my communication skills.”

Smith offered up some advice for next year’s team: “Preparation is key, and you have to know your audience.”  Want to be involved in THE Project 2015?  Apply by October 2014!

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FinanceU Is Most Exceptional!

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At the 20th Annual Student Leadership Awards on Friday, April 18, FinanceU received the honor of Exceptional Program of the Year.  FinanceU, an event in financial literacy put on by the Office of Financial Aid and the School of Business and Economics’ Finance Club on November 20, owes some of its success to its partnership with Michigan Tech’s Office of Financial Aid and Wells Fargo Bank.

The Finance Club and the Office of Financial Aid have partnered to produce the successful FinanceU events in order to help students make informed financial decisions.  FinanceU’s mission is to foster a greater sense of financial literacy among all students, regardless of major.  Topics discussed at this year’s event included financial aid opportunities, how to manage one’s personal finances, starting and continuously funding a substantial retirement plan, and provided students with online tools to help manage all of these aspects.  Financial Aid Advisor, Cindy Cowell, and Wells Fargo Store Manager, Ellie Freeman, were on hand to answer questions from audience members, but the main focus of the event was for students to present information to other students, since research shows that individuals are better able to understand a message when it is delivered by a peer.

This second consecutive FinanceU event held at its roots the same message as last year’s activity; Michigan Tech students were given the knowledge and power needed to enable them to begin making sound financial decisions before even graduating from college.  Similar to the previous year’s event, a survey was administered to participants, asking them to rate their knowledge of budgeting.  This year’s FinanceU event was so successful that the number of participants doubled, with over 200 students completing the surveys.

Brett Ludwig, 2013/2014 President of the Finance Club was extremely proud of FinanceU’s accomplishments.  “With this year being the second time FinanceU has put on the event,” Ludwig remarked, “we were hoping that it would be bigger and better than last year.  Mission accomplished.  With Donzel Dixson [Finance Club member] on the bullhorn outside, the flow of students coming to the booth as well as Finance Club members going throughout the library to ask people questions were astounding.  We’re excited to host more events in the future.”  Ludwig will be graduating in a few weeks, but will leave the Finance Club in the capable hands of Heath Johnson, 2014/2015 President.

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Marketing Student Shines at 2014 UPISRC

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MTU and NMU combine for the 2014 UPISRC to showcase undergraduate student research.

The 2014 Upper Peninsula Interdisciplinary Student Research Conference (UPISRC) was organized to showcase and publicize the research being done by local students in human and behavioral sciences. This event was developed to organize a conference involving student research in: psychology, human factors, education, human effectiveness, human-centered design, social science, kinesiology, and other related fields. This year 30 students submitted abstracts, and many of the authors presented on their research at the conference for the first time. Presenters came from several departments across both MTU and NMU.

Each student gave an oral presentation for fifteen minutes in addition to a poster presentation on their research topic. The School of Business and Economics had one student participate in the UPISRC. Haley Florinki is a senior Marketing major and she presented on Assessing the Effect of a Salesperson’s Customer Service Duration Up-selling and Cross-Selling.

The abstract for her research is presented below:

The purpose of this research project is to empirically test how a salesperson’s time spent with the customers impact on their purchasing decision. More specifically this project focuses on the duration of a salesperson’s customer service and its effects on up-selling and cross-selling. Up-selling takes place when a salesperson attempts to sell a similar but better quality product than the first product exposed to a customer. Cross-selling happens when complimentary products adding to the main product that customer initially looks for creates extra customer value. Regarding the research method, this project used observation research to capture important independent variables (Time spent with customers, and product display method) and dependent variables (Whether or not the sale was made, and sales results – up selling & cross-selling). Responses from shoppers in a large local mall were recorded into the IBM-SPSS software. The questionnaire was designed for the associate to be able to interact with a customer and complete the questionnaire afterwards. The expected outcome was that the amount of time spent with a customer would increase the likelihood of up-selling and/or cross-selling. The results from the Chi-square test greatly supported the evidence that the time spent with the salesperson had a positive impact on sales. I specifically found that while a salesperson’s short time spent with customer (less than 30 sec) increased the likelihood of up-selling, her long time spent with customers (more than 90 sec) promoted that of cross-selling.

This event was sponsored by the MTU Human Factors Student Chapter and the MTU Department of Psychology.

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No Longer ‘Broke and Hungry’

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Front left moving clockwise: Heath Johnson, James Sturos (Treasurer), Daniel Olson, Derek Menard (Secretary), Brett Ludwig (President), and Cory Sullivan pose with Shelly Larson and Dan Dalquist, Edward Jones advisors

On Wednesday, April 9th, The Michigan Tech Finance Club hosted their second event of “Broke and Hungry?”.  53 students attended the event, lured by the promise of knowledge and pizza.  This year, local Edward Jones advisors Dan Dalquist and Shelly Larson took the time to talk to students about investing their money.  The main topic for discussion was the transition from college life to getting that first job, as well as the importance of saving for retirement.  Dalquist preached to students from all majors about technical financial topics such as tax savings, retirement plans, and asset securities.  Presenting some scary statistics about the current financial situation of most Americans, Dalquist and Larson appealed to audience members about the merits of getting their finances in order.  Since Tech students are numbers-driven, students were able to clearly see the drawbacks of waiting to save for retirement.  Ensuing the presentation was a barrage of questions.  Students were very interested in both advisors’ opinions of the future states of the market, social security, inflation, and how Edward Jones operates.  Even after the session concluded, both advisors spoke with many students one-on-one to answer specific questions.

Brett Ludwig, President of the Finance Club, talked to a few of the students in order to gauge their reactions to the presentation.  Overall, everyone seemed to enjoy the event and got a lot out of it.  One student, who is going to work for a company in Texas after graduation commented, “I’m looking at all this right now and this is exactly what I needed to know.”  The event was a hit and the Finance Club hopes to be able to host more events of this nature in the future for students.  A huge thank you goes to Dan Dalquist and Shelly Larson for making this one possible.

On behalf of the Finance Club, we hope you don’t wait until you’re broke and hungry to join us for the next event!

**This article was written by Brett Ludwig, with contributions from Emanuel Oliveira and Laura Bucci.

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Upcoming How-to Event: Business Attire

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Image from Tarleton State University

MTU’s Kappa Sigma Iota (KSI) Accounting Club is hosting a professional development event on Wednesday, March 26th from 6:00 – 7:00 pm.  The event will be held in Ballroom B3 of the Memorial Union Building (MUB).

Information will be presented on proper business dress for formal and casual situations, with hands-on training for ironing dress clothes and tying ties.  Irons will be provided, but participants are encouraged to bring their own ties, slacks, and/or shirts.

If you have any questions about this event, please contact James Mills at jpmills@mtu.edu.

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