Michigan Tech College of Business Newsblog

COB Marketing Students Excel in Regional Marketing Competition

Published November 7, 2023

Michigan Tech’s AMA (American Marketing Association) students recently participated in the largest regional AMA conference held at the University of Wisconsin at Whitewater on October 26 and 27. The twenty AMA members from diverse academic backgrounds, including Finance, Accounting, Supply Chain and Operations Management, Management, and Marketing, competed with approximately 300 students from 25 national and international universities across six competition categories.

AMA students. Photo credit Dr. Junhong Min

Excelling in all categories, particularly in four prominent categories were:

AcuRite Digital Marketing Strategy Competition: 1st place was Lydia Sterly (marketing) and David Miller(marketing)
Sherwin-Williams Design Competition: 2nd place was David Miller(marketing), Stephanie Franco (marketing), Veronica Frystak (marketing)
Henry Schein Mock Interview Competition: 2nd place was Jaylen Body (management and marketing).
Colony Brands and Carol Wright Marketing Strategy: 2nd place was Nicholas Pate(marketing), Max Schramm (accounting), Veronica Frystak (marketing)

Nicholas Pate, the AMA President, expressed his enthusiasm, stating, “This past week was amazing – to be able to grow my marketing skills and learn a little bit about the future of AI and how it will play a role within the workplace. “Special thanks to Junhong Min, Matthew Monte, and Dan Green for providing unique insight and guidance on how to successfully execute within multiple marketing and sales competitions.”

Nicholas Pate, the AMA President, expressed his enthusiasm, stating, “This past week was amazing to be able to grow my marketing skills and learn a little bit about the future of AI and how it will play a role within the workplace.” He also states, “Special thanks to Junhong Min, Matthew Monte, and Dan Green for providing unique insight and guidance on how to successfully execute within multiple marketing and sales competitions.”

Dr. Junhong “Jun” Min, the advisor of AMA at Michigan Tech, shared his thoughts, saying, “This year, there was an almost two times increase in student participation compared to the previous year in the 2023 UWW marketing competitions. I hoped that the students would prioritize enjoying the new learning experiences over solely focusing on winning. Nevertheless, the Michigan Tech AMA students demonstrated remarkable self-motivation, an incredible dedication to competitions, and a strong sense of teamwork, assisting each other in securing victories in the competitions. I was very thrilled when Michigan Tech was announced eight times during this year’s AMA award ceremony.”

Max Schramm, Veronica Frystak and Nicholas Pate

SBDC Internship with Accounting/MIS Student Henry Basala

Published October 6, 2023

By Jodie Filpus

Accounting with Data Analytics and Management Information Systems Student, Henry Basala.

As a fourth-year College of Business student with a passion for helping others, I was
thrilled to begin my internship with the Michigan Small Business Development Center (MI
SBDC) last October. This role has allowed me to use the knowledge I have gained at Michigan
Tech to assist small businesses in their growth and development. It is my pleasure to share with
you some of the experiences that have shaped my internship journey so far.

In my role as a business consulting intern, my primary responsibility is to provide
comprehensive support to small businesses throughout the Upper Peninsula. From helping
them with their daily accounting and record-keeping tasks to conducting market analysis and
creating detailed reports, I get to provide a wide variety of assistance to these businesses.
Throughout my work, I am committed to ensuring that these enterprises have access to the
resources they need to thrive in this growing economy.

One of the most rewarding aspects of my internship is assisting entrepreneurs in writing
business plans. Collaborating with small business owners, I have helped transform their visions
into well-structured, actionable plans. These business plans serve as roadmaps, guiding them
toward sustainable growth and facilitating better decision-making. As well in many cases,
allowing the business access to capital to further business operations.

Additionally, I actively contribute to small businesses by providing assistance in
accounting and record keeping. Leveraging tools like Quickbooks and Wave Accounting, I not
only streamline financial processes but also devise effective management and collection
protocols. This facet of my role enables me to directly apply the knowledge I’ve acquired
through my major in a practical and impactful manner throughout my internship.

Furthermore, developing effective marketing strategies is a crucial aspect of my role. By
leveraging data-driven insights and understanding their target audience, we craft customized
plans that not only elevate their brand presence but also lead to higher customer engagement
and increased sales. The primary assistance I serve during this process is providing industry
and target market reports delivering comprehensive information of the industry.

During my internship, I have had the privilege of working with over 50 small businesses,
each with its unique set of challenges and aspirations. Being a part of their journey, witnessing
their growth, and contributing to their success has been incredibly rewarding. Recently, I was
presented with the opportunity to speak at the Keweenaw Chamber of Commerce. Addressing
the local business community, I assisted another consultant in emphasizing the vital role that the
MI SBDC plays in supporting small businesses. This experience was both humbling and
empowering, as it showcased the impact our consulting services have on local businesses. As
well, I was also able to see Governor Whitmer address the recent improvements made to

Michigan’s infrastructure at the UP State Fair. This provided me with the opportunity to see state
representatives discuss projects that will affect the clients I work with directly.
In conclusion, my work at the MI SBDC has been an eye-opening and transformative
experience. I must credit the MI SBDC team for being instrumental in my development as a
young professional in the business. My mentors have provided invaluable insights, sharing their
knowledge and expertise. Their guidance has been pivotal in shaping my consulting approach,
enabling me to deliver impactful results to the businesses I work with. Witnessing their success
has reinforced my commitment to supporting small businesses, knowing that they are the
backbone of vibrant and thriving communities.

The life of a business consulting intern

Professor of Practice Joel Tuoriniemi Passes Away

Published September 22, 2023

By Laura Shawhan

Faculty and Staff

by Dean Johnson, Dean, College of Business

We are deeply saddened to announce the passing of Joel Tuoriniemi, professor of practice in accounting in the College of Business, on Tuesday (Sept. 19).

An open memorial service will be held at 2 p.m. on Sunday (Sept. 24) at the Hidden Pine Barn, next to the Erickson Crowley Funeral Home on Pine Street in Calumet, Michigan. The Tuoriniemi family welcomes all members of the Michigan Tech community to attend, especially Joel’s current and former students.

Joel would often tell his students that he didn’t see teaching as a job; he simply showed up on campus each morning to do what he loved most — which was being with his students, all day, every day. “And,” he would say, “for some reason the University continues to put money in my bank account for it.”

Joel approached all situations by saying, “If we ask what is in the best interests of the students, the answer on what to do is usually obvious.” He would simply tell everyone, “Just be nice.”

Joel is remembered by his colleagues and students for his dedication to always providing whatever was needed to benefit students. He often proclaimed he had the best job in the world, and it showed in his passion for teaching. His rhinoceros tattoo reminded him how to approach every class.

A native of the Keweenaw, Joel received his bachelor’s in business, concentration in accounting, from Michigan Tech in 1994, and his juris doctorate from Michigan State University in 1997. He completed postdoctoral studies in accounting at the University of Florida.

Joel started at Michigan Tech as an instructor in 2001, teaching Foundations of Taxation. As time went on, he also picked up Business Law, which was a perfect fit given his JD. In 2006, he was hired full-time as an assistant professor of business law, and in 2014 he became a professor of practice in accounting. His teaching ability spanned from introductory accounting to the MBA and MSA, to the Applied Portfolio Management Program. He conducted research in taxation, financial statement analysis and contractual bargaining power.

Joel earned the University’s Distinguished Teaching Award and the College of Business Teaching Award, and was a member of the University’s Academy of Teaching Excellence. He held memberships in the American Taxation Association and Taxation Section of the Michigan Bar Association, and was the Ed and Betty Robinson Faculty Fellow in Accounting. In 2020, President Koubek appointed Joel as the MTU faculty athletics representative.

Joel’s office reflected the important items in his life: photos of his wife Julianne ’95 and children Wyatt, Hanna and Hunter; thank-you cards from students; hockey and golf memories; accounting and APMP posters; and a Keweenaw County map.

Read Joel’s full obituary and leave a memory if you wish. The College of Business has provided an additional space for memories at Kudoboard.

Student Impressions: Summer Study Abroad Germany

Published September 1, 2023

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Students in Germany with MTU flag — For three weeks over summer 2023, a group of Michigan Tech students across majors experienced Germany’s supply chain and logistics systems.

The second-annual faculty-led study abroad to Germany, hosted by Dr. Ulrich Schmelzle, assistant professor of supply chain and operations management, exposed Huskies to new cultural and industrial experiences that shape their personal and professional worlds. Read a recount of their travels:

Career Success in Economics: Q&A with Jerrid Burdue

Published August 10, 2023

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Photo of four people including Jerrid Burdue, Debbie Stabenow, Dean Johnson, Emanual Oliveira — During Jerrid’s tenure at Michigan Tech, he had a chance to present to policymakers in Washington about ideas for the future of retirement. From L to R: Jerrid Burdue, Senator (MI) Debbie Stabenow, Dean Johnson, Emanual Oliveira

Niles, Michigan, native Jerrid Burdue, a 2017 Michigan Tech economics graduate, shares about his outside-of-class involvement instilled confidence to secure a rewarding full-time position.