Category Archives: Majors

“So you want to be a CFO…”

On September 11th, Barbara Johnson-Rossi spoke with Accounting students about her field, and how they can aspire to be Chief Financial Officers. Johnson-Rossi worked for nearly 30 years within the healthcare industry as an Internal Auditor, Manager of Accounting, Director of Operations, and CFO. Now retired,  she maintains 8-10 hours/week of consultancy work helping with payer contracting and managing data around cost-of-care.

Barbara Johnson-Rossi, former CFO for Essentia Health, speaks to Michigan Tech's accounting students.
Barbara Johnson-Rossi, former CFO for Essentia Health, speaks to Michigan Tech’s accounting students.

Based on popular demand, Johnson-Rossi will be presenting once again, this time to the Kappa Sigma Iota (KSI) Accounting Club and members of the greater Tech community. Her discussion will cover the various career options available within the field of Accounting, including a deeper look at the jobs she has held. KSI Accounting Club welcomes any interested parties to join them in welcoming Barbara Johnson-Rossi back to campus this Wednesday, October 1st at 5:30 pm in Fisher Hall, Room 131.



Marketing Student Shines at 2014 UPISRC

MTU and NMU combine for the 2014 UPISRC to showcase undergraduate student research.

The 2014 Upper Peninsula Interdisciplinary Student Research Conference (UPISRC) was organized to showcase and publicize the research being done by local students in human and behavioral sciences. This event was developed to organize a conference involving student research in: psychology, human factors, education, human effectiveness, human-centered design, social science, kinesiology, and other related fields. This year 30 students submitted abstracts, and many of the authors presented on their research at the conference for the first time. Presenters came from several departments across both MTU and NMU.

Each student gave an oral presentation for fifteen minutes in addition to a poster presentation on their research topic. The School of Business and Economics had one student participate in the UPISRC. Haley Florinki is a senior Marketing major and she presented on Assessing the Effect of a Salesperson’s Customer Service Duration Up-selling and Cross-Selling.

The abstract for her research is presented below:

The purpose of this research project is to empirically test how a salesperson’s time spent with the customers impact on their purchasing decision. More specifically this project focuses on the duration of a salesperson’s customer service and its effects on up-selling and cross-selling. Up-selling takes place when a salesperson attempts to sell a similar but better quality product than the first product exposed to a customer. Cross-selling happens when complimentary products adding to the main product that customer initially looks for creates extra customer value. Regarding the research method, this project used observation research to capture important independent variables (Time spent with customers, and product display method) and dependent variables (Whether or not the sale was made, and sales results – up selling & cross-selling). Responses from shoppers in a large local mall were recorded into the IBM-SPSS software. The questionnaire was designed for the associate to be able to interact with a customer and complete the questionnaire afterwards. The expected outcome was that the amount of time spent with a customer would increase the likelihood of up-selling and/or cross-selling. The results from the Chi-square test greatly supported the evidence that the time spent with the salesperson had a positive impact on sales. I specifically found that while a salesperson’s short time spent with customer (less than 30 sec) increased the likelihood of up-selling, her long time spent with customers (more than 90 sec) promoted that of cross-selling.

This event was sponsored by the MTU Human Factors Student Chapter and the MTU Department of Psychology.


SBE’s Reginald Hicks Elected VP of USG

Reginald Hicks is a current Marketing student with a minor in Global Business.  He’s on the Dean’s Student Advisory Council, Heritage Month Committee, National Society of Black Engineers, serves as Treasurer of the American Marketing Association and Treasurer of the Society of African American Men.  But Reggie holds a new office; he was recently elected Vice President of Michigan Tech’s Undergraduate Student Government!

According to their website, the Undergraduate Student Government (USG) “serves over 220 student organizations in conjunction with student activities. USG allocates over $800,000 annually to support organizations and enable new opportunities.”  They play a key role in on-campus traditions such as Winter Carnival, and they work to ensure that the undergraduate student body is represented.

Reggie was elated to be elected VP.  He stated, “I cannot even express in words how I feel being elected Vice President of USG!  With great humility, I am honored to lead such a vital organization on Michigan Tech’s campus, in a very profound way.  There are a couple of initiatives I would like to work on during my candidacy.”

His initiatives include:

  • fostering a campus community conducive to showing the undergraduate population how much USG cares,
  • educating students as to how USG can be their voice on campus,
  • and creating a more inclusive, yet still diverse, campus.

Reggie will be a wonderful Vice President for USG, and we wish him all the best for his term!