Schelly’s article on Early Solar Adopters published

solar panelsChelsea Schelly is just back from Munich where she participated in a workshop on “Greening of Everyday Life” at the Rachel Carson Center for Environment and Society at the Ludwig-Maximilians-Univeristät-München.  There she spoke on “Everyday Household Practice in Alternative Residential Dwellings: The Non- Environmental Motivations for Environmental Behavior.”

She has also recently had an article on her research on people who install solar energy panels published in Energy Research & Social Science.  The article is based on interviews with 48 Wisconsin residents who installed solar and Schelly looked at how the environmental and economic motivations related to the demographic characteristics of the adopters.  As she states in her abstract, the research “offer[s] general insight for understanding investment in renewable energy technologies at the residential scale, suggesting means of improving environmental and energy policy and highlighting avenues for future research.”  Read the abstract and article at “Residential Solar Electricity Adoption: What Motivates, and What Matters? A Case Study of Early Adopters,” Energy Research and Social Science 2 (2014:) 183-191.


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