Month: July 2013

Someone recently shared with me this news story about two men in Ontario who are going “off the grid” this summer as an experiment in sustainable living. They live in a two-bedroom apartment in a community of over 350,000 people, but they have unplugged their fridge and turned off their hot water heater in order to live without conventional electricity. In addition, they have started a garden and a worm composting system and are planning to avoid throwing trash “away” all summer. However, these two aren’t planning to go without their smartphones. A Canadian company called Goal Zero is sponsoring their experiment in sustainability by providing the equipment necessary to charge phones and computers as well as turn on some lights with portable solar power. Calling themselves “Sustainable Joes,” they are documenting their summer experiment on youtube and Facebook, and have a website where you can learn more about their project and their vision.

I find the story of these Sustainable Joes fascinating. For me, it will be interesting to watch them throughout the summer, with several questions in mind. Not everyone can purchase (or would be willing to purchase) portable solar systems ranging in cost from $500 to $2,000. How many companies would be willing to provide these things for free just to get the word out about their product or to demonstrate its feasibility, and how much energy could we save if more households or communities had solar charging stations for our phones, tablets, and e-readers? What will these Sustainable Joes experience as a sacrifice (like cold showers and cold food), what will they experience as empowering (like, as they say, not being a slave to the power outlet), and how could their portrayal of their experiences as limiting or liberating affect how other people perceive more sustainable lifestyles? What kinds of things will these “average Joes” talk about when documenting their experiment as part of their desire to encourage other people: will they talk about money saved or carbon kept out of the atmosphere, will they share only what worked for them or also what doesn’t? What does it look like to live sustainably in the modern world? I spent almost two years without a refridgerator at one point in my life, but have never gone without the Internet.

The Sustainable Joes experiment demonstrates that a more sustainable lifestyle is within everyone’s reach, and that more sustainable household practices can change both our lifestyles and our attitudes in unexpected ways. Perhaps most importantly, they are leading by example, encouraging us to examine our own lives and ask – what could we do to help develop a more sustainable now?