When considering using stockphotography in your marketing projects, lean into the authenticity that helps shape Michigan Tech’s brand. The UMC Studio Team has put together a guide for when to use (and not use) stock photography.
When choosing to use stock photography for marketing projects (e.g., blogs, emails, print, PDFs, social media, websites), it is the department’s responsibility to take a few additional steps to ensure images are used appropriately and documented properly. These best practices help protect the university, support long-term content management, and make it easier to address questions about image usage in the future.