Category: Faculty Research

Early Interest in Behavior Analysis Leads to Rewarding Career for College of Business Professor Sonia Goltz

Sonia Goltz, Professor of Organizational Behavior and the Mickus Endowed Faculty Fellow in Business Impact in the College of Business at Michigan Tech

Sonia Goltz, professor of organizational behavior and the Mickus Endowed Faculty Fellow in Business Impact in the College of Business, applies behavior analysis concepts and principles to examine and understand the topics of power, coercion, and toxic leadership, as well as organizational change. She has also conducted research in gender equity and their legal aspects.

The publication of Goltz’s 2022 paper, “On Power and Freedom: Extending the Definition of Coercion,” in the journal Perspectives on Behavior Analysis, prompted great interest among her colleagues and has led to numerous opportunities to present her research to organizations focused on behavior analysis.

Today, Goltz is exploring the topic of coercion and freedom, an extension of her previous work on power and equity. This year she published her paper, “An analysis of types and targets of coercive interference,” in the Journal of Theoretical and Philosophical Psychology.

Goltz has been invited speak at the Texas Association for Behavior Analysis in spring 2025.

Goltz also presented her research at the 2024 Behavior Analysis Association of Michigan (BAAM) Conference. In 2023, she presented a webinar titled, “What About Coercive Interference with Positive Freedom?” for the Association for Behavior Analysis International. And in 2022, she presented her lecture,” Coercion is Going Undercover: Can Behavior Analysis Unveil the Disguise?” at the Nevada Association for Behavior Analysis.

Goltz’s talks often fulfill ethics continuing education requirements and attendees typically receive continuing education unit (CEU) credits.

Goltz doesn’t like to repeat her presentations, so she typically uses her speaking engagements to stimulate new thinking, which often results in another paper and a new presentation. For example, a discussion of coercion and toxic leadership at her spring 2024 BAAM lecture is informing a future presentation at the Texas Association for Behavior Analysis.

Goltz’s interest in behavior analysis was inspired by her father, who instructed trouble youth at the Indiana Boys School in Plainfield, Indiana. His use of rewards and reinforcement to motivate his students prompted a psychology professor at the University of Indianapolis to visit his classroom. That professor was to become Goltz’s main undergraduate psychology advisor when she attended the University of Indianapolis a few years later.

Sonia Goltz began her career at the University of Notre Dame and joined Michigan Tech in 1996. In addition to teaching and research, she is active in several academic and business communities. She has served as director of business graduate programs at Michigan Tech. She is an editorial board member for the Journal of Management Education and the Journal of Organizational Behavior Management. Goltz also consults for local organizations, including the Portage Lake District Library and LaSalle Technology Group.

Presentation Citations

Goltz, S.M. Toxic Leadership in Behavioral Terms: The Reliance on Coercion and Countercontrol. Behavior Analysis Association of Michigan Conference, Ypsilanti, MI, February 22, 2024.

Goltz, S. “What About Coercive Interference with Positive Freedom?” Webinar. Association for Behavior Analysis International, Sept. 19, 2023.

Goltz, S. “Coercion is Going Undercover: Can Behavior Analysis Unveil the Disguise?” Presented at the Nevada Association for Behavior Analysis, Reno, Nevada, October 15, 2022.


The Michigan Tech College of Business prepares tomorrow’s business professionals through STEM-infused, AACSB-accredited degree programs and minors. The college’s bachelor of science programs are in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing; master of science programs are in accounting and analytics, applied natural resource economics, engineering management, and the TechMBA®.

Follow the College of Business on Facebook, Instagram, and LinkedIn.

Faculty Profile: Giridhar Reddy Bojja, Assistant Professor of Information Systems and Analytics

Giridhar Reddy Bojja, Assistant Professor of Information Systems & Analytics

Giridhar Reddy Bojja, new College of Business assistant professor of information systems and analytics, brings academic expertise in management information systems, analytics, and computer science, as well as industry experience as a data scientist and engineer. His hire is part of a College of Business faculty hiring initiative that supports a new curricular emphasis on technology and business analytics.

Bojja comes to Michigan Tech from the University of Central Oklahoma – College of Business, where he was a visiting assistant professor of business analytics. His academic and industry background is well aligned with Michigan Tech’s tech-focused environment.

He cites several reasons for his interest in Michigan Tech, including the wide research opportunities, the entrepreneurial emphasis within the College of Business, and the AACSB accreditation of College of Business programs. He is also impressed that Michigan Tech is a Carnegie Institute-rated R2 university on the path to becoming an R1 institution.

Bojja’s research interests lie at the intersection of information systems and management science. In his health information technology research, he investigates IT capabilities and outcomes and design science research to build IT artifacts. In his data science research, he explores social network analysis and predictive analytics.

“Through a composite technology-enabled organizational excellence lens, my research addresses the optimization of technological resources and the effective appraisal of business leadership for optimal firm outcomes,” Bojja explains. “I am also particularly interested in building IT artifacts involving AI, machine learning, and blockchain for healthcare using a design science approach.”

Bojja started his career as a business intelligence developer at Sanford Health, where he was drawn to the vastness of the healthcare sector, which eventually became his primary research stream. He also worked as a data engineer at Johnson & Johnson and Sharecare and as an engineer for Amazon Business Upstream Analytics. 

This academic year, Bojja will teach IS/IT Management (MIS 2000), Information Systems, Management and Data Analytics (BA 5200), and Information Systems Projects (MIS 4100).

Bojja received his PhD from the College of Business and Information Systems at Dakota State University in 2022. His master’s degree is in analytics, and his bachelor’s is in Computer Science.

Learn more  Giridhar Reddy Bojja on his faculty profile.


The Michigan Tech College of Business prepares tomorrow’s business professionals through STEM-infused, AACSB-accredited degree programs and minors. The college’s bachelor of science programs are in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing; master of science programs are in accounting and analytics, applied natural resource economics, engineering management, and the TechMBA®.

Follow the College of Business on Facebook, Instagram, and LinkedIn.

Faculty Profile: M. Steven Holloway, Assistant Teaching Professor of Economics

M. Steven Holloway, Assistant Teaching Professor of Economics

The College of Business is pleased to welcome M. Steven Holloway, a new assistant teaching professor of economics.

When he started his PhD, Holloway already knew that he wanted to work for a mid-size state university, preferably in a community with robust outdoor recreational activities.

“Michigan Tech checked both those boxes and brought me closer to my original home of Iowa. When the opportunity arose to work here, it was an easy decision to make,” Holloway says.

Holloway’s primary research investigates intertemporal choice through a behavioral economics lens. He says his interest in the topic stems from his fascination with the human mind.

“I love developing models that attempt to approximate the complex processes our brains use to make decisions,” Holloway explains. “Intertemporal choice is a topic of interest in not only economics, but in psychology, sociology, ecology, and finance, among others, giving me opportunities to collaborate and learn from other disciplines,”

Holloway is also interested in questions related to inequality and the environment.

Holloway’s teaching philosophy is based in his desire for inclusion and equity in his field. He says that helping students find their passion is one of teaching’s biggest rewards.

“I feel very privileged to be able to impart knowledge to students, knowing that some lesson of mine may be the spark that shapes the path of someone’s academic and professional career,” Holloway says. “It’s an added bonus when I get to see that passion firsthand.”

“If students see their experiences reflected in the course and are challenged to think deeply about them, sustained engagement with the material comes naturally,” he says, adding that he engages and motivates his students with relevant and challenging learning materials.

Holloway aims to create economics lessons that are intellectually challenging while engaging a larger, more diverse set of students by relating content to lived experiences and societal issues.

“By doing so, I can share the insights of economic reasoning and research while also gaining insight into perspectives other than my own,” he says. “The knowledge flow from teacher to student, and vice versa, benefits both the science and pedagogy of economics.”

In a favorite research project, which led to the first two chapters of his PhD dissertation, Holloway and his co-authors designed an experiment to test whether their research subjects essentially followed “the rules” of current discounting models, or if a more general model that the researchers had developed matched their behavior better.

“It was an interesting and satisfying process to develop the experiment, which had no direct analogs in the literature, and to find results that suggest that some widely assumed features of human behavior may not always hold after all,” he says.

This year Holloway will teach Principles of Economics (EC 2001), Economic Decision Analysis (EC 3400), Mathematical Economics (EC 4100), and Market Failure and the Environment (EC 5650/4650).

Holloway earned a PhD and MS in Economics at the University of Oregon, and a BS in both Business Economics and Finance from Iowa State University.

“My favorite part of the area so far has to be the proximity to Lake Superior,” Holloway says. “Being able to walk along the Portage Canal every morning and visit the Lake Superior lakeshore any time I want to have been wonderful.”

Read more about Steven Holloway in his faculty profile.


The Michigan Tech College of Business prepares tomorrow’s business professionals through STEM-infused, AACSB-accredited degree programs and minors. The college’s bachelor of science programs are in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing; master of science programs are in accounting and analytics, applied natural resource economics, engineering management, and the TechMBA®.

Follow the College of Business on Facebook, Instagram, and LinkedIn.

Bo Xiao, Construction Management, is PI on New NSF Grant

Bo Xiao (CEGE/COB/ICC), Assistant Professor, Construction Management, is the PI on a project that has received a $287,667 research and development grant from the National Science Foundation.

The project is titled “Cyber Training: Pilot: Cognitive and Generative AI-driven Cyber-Infrastructure Training Platform for Construction Education.”

Shane Mueller (PHF/ICC) is a co-PI on this potential two-year project.

Transforming Healthcare Through Technology: Insights From Dr. Giridhar Reddy Bojja’s Research


Dr. Giridhar Reddy Bojja’s journey from India to the United States, coupled with his extensive academic and professional experience, has positioned him as a leading expert in his field. Bojja is a newly-hired assistant professor in the College of Business.

The following article about Bojja’s research is from Outlook, a current affairs and news magazine from India. By Manish Saini; published August 1, 2024.

Giridhar Reddy Bojja