A dashboard for Google Analytics 4 (GA4) data and a Search Engine Optimization dashboard are now available for Modern Campus CMS websites, Michigan Tech Blogs, and Michigan Tech Events Calendar in Looker Studio. In the GA4 dashboard, you will find charts with analytics for:
- Page traffic and users
- Acquisition
- User demographics
- Device information
- 404 hits
- Vanity URLs
- Files and outbound links
- Anchor, call, and email links
- Buttons, cards, and touts
- Accordions
- Pop-ups, forms, and gift box shares
- Header media and image galleries
- Lightboxes (pop-up images)
- Tabs
- Videos
- Search terms
The SEO dashboard provides details on traffic coming from Google Search and how that traffic converts to prospective student leads.