Digital Services in University Marketing and Communications hosted a Digital Marketers Meeting every other month from 2016 until early 2025. The discussion focused on digital content production, best practices, and a setting to stay informed and plug into recruitment and reputation initiatives spearheaded by University Relations and Enrollment.
Each Digital Marketers Meeting had a different focus topic. The historical notes from past meetings are linked below. Please remember that the digital world can change quickly and our meetings started in 2016. If you have any questions about a topic covered in a past meeting and how it may have changed since it was presented, please email webmaster@mtu.edu.
- October 2016: Overview, Resources, Ideas
- December 2016: Anatomy of Webpage (only available to email list members)
- February 2017: Paste as Plain Text (only available to email list members)
- April 2017: Department Awards (only available to email list members)
- June 2017: Analytics (only available to email list members)
- December 2017: Web Accessibility Update (only available to email list members)
- February 2018: Marketing Page Tracking (only available to email list members)
- April 2018: Google Tag Manager and “What is…” Pages (only available to email list members)
- June 2018: Google Analytics Actions, Thank You Pages (only available to email list members)
- August 2018: Crazy Egg (only available to email list members)
- October 2018: Editorial Guide (only available to email list members)
- February 2019: UMC Updates (only available to email list members)
- April 2019: Google Alerts, Campus Map (only available to email list members)
- June 2019: Photos (only available to email list members)
- August 2019: Redirects, Call-to-action (only available to email list members)
- October 2019: Events, Blog Post vs Webpage, Social Media Platforms (only available to email list members)
- December 2019: Attendee Requested Topics (only available to email list members)
- February 2020: Campus Map, Redirects (only available to email list members)
- June 2020: Timely Messages, Resources
- August 2020: Search Engine Optimization (SEO)
- October 2020: Social Media
- January 2021: Events, UTM Codes, Data Studio
- February 2021: Siteimprove, Video Resources
- April 2021: Blogs
- June 2021: Organic Audit
- August 2021: SEO Strategies
- December 2021: Special Initiative Splash Pages
- February 2022: Screen Reader Demo
- April 2022: QR Codes
- June 2022: Testimonials, TikTok, Earned/Owned Media
- August 2022: Upgraded Recruitment Webpage Designs
- October 2022: Maintenance Calendar
- February 2023: Capturing Readers’ Attention
- April 2023: Sharing Your Content
- June 2023: ChatGPT
- August 2023: Think Strategically
- October 2023: Choose the Right Imagery, Fresh Eyes
- February 2024: Anatomy of a Homepage
- April 2024: Secondary Brand Colors in Snippets
- June 2024: Website Analytics Dashboard
- October 2024: Content Debt
- December 2024: MyMichiganTech and Banweb Change to Experience
- February 2025: Making Every Second Count—Short-form Video Best Practices for Higher Ed
The notes from February 2020 and prior are only available to email list members as they were emailed to the group rather than saved in a Google Doc. UMC also uses the email list to send out information about various topics, usually not more often than once every other week. After joining the list, you can read all the past emails by going to your Google Groups, clicking the CMS Learn More group, and choosing Conversations from the left menu.