Digital Services in University Marketing and Communications hosts a Digital Marketers Meeting every other month. Digital Marketers is a group for digital platform managers (digital ads, photo/video production, social media accounts, websites, etc) across campus. Our discussion is focused on digital content production and best practices. We also provide a great setting to stay informed and plug into recruitment and reputation initiatives spearheaded by University Relations and Enrollment.
To receive a Google Calendar invitation for the meetings that includes a Zoom link, the campus community can join our email list.
Each Digital Marketers Meeting has a different focus topic and topic suggestions for future meetings are always welcome. An agenda is sent out to the list a couple weeks before the meeting and notes are sent out afterward. Meetings are recorded on Zoom and the recordings are available for 60 days after the meeting date. The historical notes from past meetings are linked below. Please remember that the digital world can change quickly and our meetings started in 2016. If you have any questions about a topic covered in a past meeting and how it may have changed since it was presented, please email webmaster@mtu.edu.
- October 2016: Overview, Resources, Ideas
- December 2016: Anatomy of Webpage (only available to email list members)
- February 2017: Paste as Plain Text (only available to email list members)
- April 2017: Department Awards (only available to email list members)
- June 2017: Analytics (only available to email list members)
- December 2017: Web Accessibility Update (only available to email list members)
- February 2018: Marketing Page Tracking (only available to email list members)
- April 2018: Google Tag Manager and “What is…” Pages (only available to email list members)
- June 2018: Google Analytics Actions, Thank You Pages (only available to email list members)
- August 2018: Crazy Egg (only available to email list members)
- October 2018: Editorial Guide (only available to email list members)
- February 2019: UMC Updates (only available to email list members)
- April 2019: Google Alerts, Campus Map (only available to email list members)
- June 2019: Photos (only available to email list members)
- August 2019: Redirects, Call-to-action (only available to email list members)
- October 2019: Events, Blog Post vs Webpage, Social Media Platforms (only available to email list members)
- December 2019: Attendee Requested Topics (only available to email list members)
- February 2020: Campus Map, Redirects (only available to email list members)
- June 2020: Timely Messages, Resources
- August 2020: Search Engine Optimization (SEO)
- October 2020: Social Media
- January 2021: Events, UTM Codes, Data Studio
- February 2021: Siteimprove, Video Resources
- April 2021: Blogs
- June 2021: Organic Audit
- August 2021: SEO Strategies
- December 2021: Special Initiative Splash Pages
- February 2022: Screen Reader Demo
- April 2022: QR Codes
- June 2022: Testimonials, TikTok, Earned/Owned Media
- August 2022: Upgraded Recruitment Webpage Designs
- October 2022: Maintenance Calendar
- February 2023: Capturing Readers’ Attention
- April 2023: Sharing Your Content
- June 2023: ChatGPT
- August 2023: Think Strategically
- October 2023: Choose the Right Imagery, Fresh Eyes
- February 2024: Anatomy of a Homepage
- April 2024: Secondary Brand Colors in Snippets
- June 2024: Website Analytics Dashboard
- October 2024: Content Debt
The notes from February 2020 and prior are only available to email list members as they were emailed to the group rather than saved in a Google Doc. UMC also uses the email list to send out information about various topics, usually not more often than once every other week. After joining the list, you can read all the past emails by going to your Google Groups, clicking the CMS Learn More group, and choosing Conversations from the left menu.