Author: Heather Powers

Heather Powers is a Associate Director of Digital Content in University Marketing and Communications (UMC) at Michigan Technological University. Powers is responsible for all content aspects of UMC's recruitment and reputation web properties and proactively improves and maintains quality, benchmarks, and tests to innovate key sites and pages to meet integrated marketing, brand awareness and reputation, and recruitment goals.

How to Collect Good Student Testimonials

Student testimonials are vital to university marketing content. When prospective students learn about the Michigan Tech experience directly from the source, it creates a deeper emotional connection. Students getting their hands dirty, doing the work, and sharing their experiences and excitement drives potential students to see themselves doing the same thing. They really want to be at our university doing what they love to do.

How do you grab those moments to share with prospective students? Ask current students to highlight the access, opportunities, experiences, and self-improvement they’re engaged in at Michigan Tech. You can capture their perspectives in person, virtually, or even by email.