Joe Kraft ’02 Takes the Helm at MineMax

Michigan Tech Geological Engineering Alumnus Joe Kraft ’02 is the new CEO of Minemax, a software and consulting firm with offices in Denver and Perth.

Joe Kraft, a Michigan Tech geological engineering alumnus, is the new chief executive officer of Minemax.

“Designed for mining people, by mining people,” Minemax specializes in mine planning and scheduling solutions and software, and has offices in both in Denver, Colorado, and Perth, in Australia.

Kraft earned his bachelor’s degree in Geological Engineering from the Department of Geological and Mining Engineering and Sciences (GMES) in 2002. As a student, Kraft was in the Army Research Officer Training Corps, commissioned as a 2nd Lieutenant at graduation.

Following graduation he served as the leader of a 29-person mechanized combat engineer platoon for a year in Iraq. He earned the bronze star medal and other honors for his combat leadership actions.

Kraft’s service in the Army culminated as the aide to the Deputy Commanding General, where he was responsible for the security, logistics, scheduling, staff and administrative requirements for a General Officer of the 7th Infantry Division, rising to the rank of Captain. 

Kraft went on to gain more than 15 years of experience in mine planning and mine operations, including time spent working at Freeport-McMoRan Copper & Gold and Cliffs Natural Resources before joining Minemax as a Senior Mining Engineer in January 2014.

Not long after joining the company, Kraft was appointed as Minemax’s General Manager-Americas. For five years Kraft managed all aspects of software sales and services for the company’s North and South American markets. Now, as Minemax CEO, he will lead Minemax worldwide.

“I am extremely confident in Joe’s ability to take Minemax to the next level,“ explained Jim Butler, Minemax founder and former CEO. “Joe is very competent, has deep knowledge of mine planning and understands our customer’s businesses. He has the respect of staff, customers and affiliate companies. I am sure all stakeholders in Minemax will benefit from his leadership.“

Says Kraft, “It really is a great privilege to be able to lead an established company which has such an exceptionally talented and loyal staff. As a former military officer, I learned early on how powerful a cohesive team can be, and I look forward to the many great things we will accomplish in the years to come.”

According to the company, Minemax solutions—which includes strategic and operational mine planning software and consulting—cover the whole spectrum of strategic and operational mine planning, and help mining companies achieve production requirements, maximize resource utilization and optimize business value.

Apart from the occasional wilderness adventure, Kraft spends time with his two young boys who keep him busy in any spare moments he might have outside his tight professional schedule.

“I am so very blessed to have a small, wonderful family,” he says. “My two young boys are keen little adventurers themselves. My wife is also a dedicated professional in her field. We have adapted to many changes over the past years to balance life and career.”


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