Day: September 14, 2016

Calendar EventReach Score

If you are a Michigan Tech Event Calendar admin you may have noticed the EventReach score when you are adding events to the system. What do that score and all the checklist items mean?

EventReach Score window

According to the system vendor, “EventReach is a way to measure the expected ‘reach,’ or audience awareness, an event has.” They have discovered that including certain information in your event listing has a huge impact on increasing awareness and attendance at events. EventReach is the tool they developed to quantify those pieces. This “reach” comes from Google/Search Engine Optimization (SEO), within the Michigan Tech Event Calendar, and through post-event engagement.