When a user is given access to a blog there are a number of roles to choose from. You should give the user the lowest level role for the functions they need to carry out. The following information will help define what the capabilities are for each role.
According to the system vendor, “EventReach is a way to measure the expected ‘reach,’ or audience awareness, an event has.” They have discovered that including certain information in your event listing has a huge impact on increasing awareness and attendance at events. EventReach is the tool they developed to quantify those pieces. This “reach” comes from Google/Search Engine Optimization (SEO), within the Michigan Tech Event Calendar, and through post-event engagement.