University Marketing and Communications (UMC) conducts courtesy organic optimization audits for websites within Modern Campus CMS. Our goal is to guide departments in polishing their web content with an end result of attracting prospective students to the university or meeting other strategic goals.
The audit conducted by UMC reviews key best practices for the various parts of our websites to identify areas for improvement. We have an internal checklist for our staff to use when auditing a site that we review with you after the audit is completed. A link to a shorter, self-audit organic checklist is also available for you to use.
Designated web liaisons can use the Organic Audit Request Form to request an audit. Audits are done in the order that requests are received, as project workload allows, and could take place a couple months after the request is placed. A project manager will contact you once we are ready to begin your audit to learn more about your goals and set up a kick-off meeting. Once started, the audit should be completed and recommendations provided within two weeks. It would be up to you, the liaison, to implement those recommendations.