H2|H3 Stylized Headings Snippet

This snippet is used to create stylized level 2 or level 3 headings, including the Graybar, Bar Separator, Top Title, and Top Title w/ More Links. These stylized headings can be used in place of a regular heading 2 or heading 3. Except for special uses of the Bar Separator, you should be consistent with the style of a heading level you use throughout a webpage.

Examples of the graybar heading levels 2 and 3.
Graybar headings.
Examples of the bar separator heading levels 2 and 3.
Bar separator headings.
Examples of the Top Title and Top Title with More Links headings levels 2 and 3.
Top Title and Top Title w/ More Links headings.

Putting UTM Tracking Into Practice

UTM tracking parameters (also known as UTM codes) are small snippets of text added to the end of a webpage URL. When applied properly, they give marketers clear insights into where visitors originate and how different audience segments engage with a site. By leveraging this data, marketing teams can pinpoint the platforms and content that drive the strongest results, helping refine strategy and achieve marketing objectives.

Once you understand what UTM codes are and what to put into them, the next step is making implementation both easy and consistent. Below are some ways you and your team can streamline building, applying, and managing UTM tags in day-to-day marketing work.

Tips for Blogs

How Blogs Support Your Website and Boost Engagement

A well-structured blog isn’t just a standalone piece of content—it’s a powerful companion to your CMS website. When used strategically, blogs can drive traffic, enhance user experience, and improve your website’s search engine ranking. But how exactly do you integrate blogs effectively with your site?

Writing Good ALT Tags

Alt tags (also known as Image Descriptions or alt text) are very important for the accessibility of your webpage. Moz does a good job of explaining what alt tags are. Please take a moment to read up on what alt tags are and why they are important. Moz also provides some tips for how to write good ones.

There are many uses for alt tags. The most well-known ones are:

  1. Screen readers will speak the alt tag of an image for users who cannot see.
  2. If an image cannot be loaded due to some sort of network or IT error, the alt tag will display instead.
  3. Alt tags boost search engine rankings and can help your website’s images display in Google search results.