I am writing today while en route back to Houghton after a week in the San Francisco Bay Area. I was participating in something that has become an annual Spring Break event, tagging along with 20 Michigan Tech students on a whirlwind tour we call the Silicon Valley Experience. Students from all different majors apply through an internal competition to take part. They visited 12 different companies over 4 days, learning all about the high-tech world of Silicon Valley and the entrepreneurial culture surrounding it. The list of companies includes household names – Apple, Google, Facebook – along with other established companies and new start-ups. There is a Michigan Tech connection at all these places, which helps to get our foot in the door. My time is split between visiting with Michigan Tech alumni, both old friends and new, and joining the students at company visits as my schedule allows. I want to give a shout-out here to our Director of Industry Program Development, Adam Johnson, for the terrific job he did at organizing the event and taking care of all the logistics.
After one of these trips to California I come away with so many impressions that I could easily fill two or three of these columns with my random thoughts. I just might.
First off, we all just have to admit that Silicon Valley is the center of the universe when it comes to innovation in the information technology space. There is no other place like it. It is brimming with all sorts of electrical engineers, computer engineers, software engineers, and entrepreneurs working to create the next big thing and disrupt last year’s technology, with the support of a massive economic engine of venture capital. Almost overnight, it seems, the technology created there has gone from a novelty to a necessity – search engines on Google, smart phones from Apple, social media on Facebook where these very words are being written. I can sit in an airport and be connected to family, friends, and work via a communication network called the Internet that hardly anyone imagined some 30-40 years ago. These are hugely powerful forces that have transformed our lives completely, and the pace of that change shows no signs of slowing down.
There is a lot of excitement and buzz surrounding these technological innovations, and as a result Silicon Valley attracts the best and brightest engineering talent. There are a lot of job opportunities, but even so the market can be pretty competitive as the top companies can afford to be pretty choosy. It’s like the song lyric about New York – if you can make it there, you can make it anywhere. In fact, the analogy with Broadway is pretty apt, as job interviews have been transformed from conversations across a desk to auditions of actual programming and engineering skill. I understand the process can be pretty grueling. However, if one has what it takes, the salaries and perks are unmatched in the engineering world.
One immediate impression that I come away with is how the workplace itself has changed over the past decade. Google was on the leading edge, but their style has been picked up by most of the other established companies and newcomers. On this trip it seemed to me that Facebook is raising the bar even further. Every day is casual day. I don’t even bother packing a tie when I travel to California anymore; I wore the same pair of jeans all this week and half the time I was overdressed. More remarkable is the level of amenities available to employees – free food and drink 24/7, all you can eat, game rooms, music rooms, barber shops, bicycle repair, even medical care. The days of residential dormitories on or near the corporate campuses are not far away. The whole idea is to keep engineers and programmers at work and happy for hours on end, and not give them any reason to stop being productive. I get to sample this workplace style every so often because of a Google-sponsored research project I am on right now. I have to wonder what it would be like all the time – I guess one gets used to it – but for the few days at a time that I see it, I feel like I am living high on the hog. For the companies, it is clear that the cost of these amenities is far outweighed by the value of a productive employee.
I will bring this to a close here, and follow up in the next few weeks with my thoughts on 1) the culture of entrepreneurship in the high-tech world, 2) what universities like Michigan Tech should be doing to help students prepare for success, and 3) what can other regions of U.S., like the upper Midwest, learn from Silicon Valley. No doubt I’ll be trolling the Internet on my smartphone and checking in with social media to get some good material.
Daniel R. Fuhrmann, Dave House Professor and Chair
Department of Electrical and Computer Engineering
Michigan Technological Univerrsity