Michigan Tech College of Business Newsblog

Category: Majors

William Breffle Named Michigan Tech College of Business Teacher of the Year

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Enthusiastic, inspirational, and adaptable are how William Breffle’s students describe the economics professor and are attributes they felt worthy of the 2020-21 Michigan Technological University College of Business Teacher of the Year honor.

portrait of Dr. William Breffle

One student noted, “I have had Dr. Breffle for many courses. He cares about students, cares about the curriculum, and offers exquisite insight. The way he relates coursework to current events and trends is fantastic. He’s the best professor I have had at Michigan Tech.”

William “Bill” Breffle is an applied microeconomist specializing in environmental economics. Prior to joining Michigan Tech in 2007, he conducted economics research for Natural Resource Damage Assessments at Superfund sites.

Given the adaptations campus made during the pandemic, many of the undergraduate students who voted described Breffle’s ability to maintain a high level of teaching both in-person and over digital platforms, with one student saying: “He’s the best teacher I’ve had over Zoom. He always wants to lead students to the answer and loves class participation.”

Another student confirmed: “Dr. Breffle shows up to every class ready to teach. His enthusiasm is infectious and gives students energy to participate in class. It is clear he has a deep understanding of the material he teaches.”

Dean Johnson, dean of the College of Business, adds: “Dr. Breffle has consistently provided excellence in the classroom. We are pleased to be able to recognize him this year in the face of disruptions to the teaching environment.”

Breffle has published more than 25 research papers and 20 technical reports. Two of his journal articles have been selected for the International Library of Environmental Economics and Policy book volumes as “important and influential essays.” Another publication co-authored by Breffle is listed among the top 200 “most influential” research papers in the discipline of environmental and ecological economics.

His research focus is on the Great Lakes and their broader ecosystems that help shape the industries, recreation, and culture of the people who live near them. Breffle’s work aids in the development of policy management tools that sustain and protect the environmental and human-use services provided by these critical resources. He frequently involves students in his research activities. 

This is not the first time Breffle has been lauded for his teaching. In 2014, he was selected as the first-ever Props for Profs recipient. In 2015, Breffle was selected as a finalist for the campus-wide Distinguished Teaching Award—the University’s highest teaching honor—and he was inducted into the Michigan Tech Academy of Teaching Excellence. In 2018, Breffle was inducted by the College of Business into the business honor society Beta Gamma Sigma.

About the College of Business
The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of  Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.

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My Life On Campus During COVID-19

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Emily Kughn is a second-year student in Michigan Technological University’s College of Business, dual majoring in marketing and management with a concentration in supply chain and operations management. The Horton, Michigan, native is also a member of the American Marketing Association. Below is her piece about what it’s like living and learning on campus during the COVID-19 pandemic.

Walking onto campus to start my first year, I felt a huge mix of emotions: happy to start a new chapter, sad to leave my family and friends back home, anxious about what’s to come, and excited about my new independence. Just like any other first-time college student, I had my guesses about what college might be like, but I really had no idea what to expect. I can assure you the last thing I anticipated was a global pandemic!

Fast forward now into my second year at Michigan Tech—my everyday campus life looks much different than it did last year. Obviously, I wish more than anything that this virus never existed, but I’ve learned to forge a new path and create a new normal.

The sense of community on Michigan Tech’s campus is especially strong this year. We’ve found creative ways to come together and show support for one another. Since we can’t attend sporting events, have large gatherings, or socialize much outside of class, it makes the interaction we do get extra special. My favorite ways to safely socialize now include our outdoor movie nights, bonfires, going on hikes, and Zoom calls with my friends.

In order to thrive in online classes, I find it vital to establish a routine to stay organized. I treat my classes the same way I would if they were all in person. I make sure to mask up and head to the library at least twice a week in order to get a change of scenery while studying. I am also still very much involved in student organizations, which keeps me busy.

In the American Marketing Association, we participated in a virtual marketing competition and the Women’s Rugby Club competed against our conference in a virtual season. My student org involvement has been a major blessing; being able to stay connected with others in new ways while also staying involved in things I enjoy.

The most challenging part of the year so far has been not being able to attend all classes in person, not being able to see all of my friends, trying to meet new people, and constantly dealing with the many unknowns.

Finding opportunities to learn and grow given our current circumstances is important. Living and learning on campus during a pandemic definitely comes with challenges. However, I am thankful to be on the campus I love, still doing the things I enjoy (even if virtual for now).

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Elham Asgari Named Michigan Tech College of Business Gates Professor

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The Professor of Management and Entrepreneurship in the College of Business is the 2020-21 Gates Professor.

The Gates Family Foundation partners with communities to address long-term quality-of-life challenges and opportunities. At Michigan Technological University, the position will support student engagement in entrepreneurial activities and contribute to the regional entrepreneurial ecosystem. 

Elham (Ellie) Asgari joined the faculty of the Michigan Tech College of Business after earning her PhD in business management from Virginia Tech. Her research is at the intersection between entrepreneurship and innovation, and primarily focuses on the impact of upper echelons, star employees, and human resources on technological innovation. She has presented at the Academy of Management Annual Meetings and Strategic Management Society conference, among many others, and is published in top-tier journals such as Journal of Management, Entrepreneurship: Theory and Practice, and Expert Systems with Applications.



Her most recent paper titled, “Red Giants or Black Holes? The Antecedent Conditions and Multi-Level Impacts of Star Performers” was accepted for publication in the Academy of Management Annals in fall 2020.

Prior to entering her doctoral program, Asgari worked in industry, specializing in human resource management. She holds an MBA and a bachelor’s degree in engineering.

“With her advanced business and technical background, Dr. Asgari is well-matched for Michigan Tech. The College of Business looks forward to Dr. Asgari leveraging her Gates Professor role in support of the entrepreneurial ecosystem of Michigan Tech, the Keweenaw Peninsula, and across Michigan,” says Dean Johnson, dean of the Michigan Tech College of Business.

In particular, Asgari will promote two of Michigan Tech’s flagship student-based entrepreneurial activities, the immersive Silicon Valley Experience, and the Bob Mark Business Model Competition, in addition to supporting faculty and research in the entrepreneurial area. 

Of the appointment, Asgari says: “I am very excited about this opportunity and look forward to using the capacity of the position to enhance the entrepreneurship program at MTU.”

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The Michigan Tech College of Business is large enough to lead and small enough to care. Our faculty are active in research, yet build close relationships with students. Professors understand Huskies’ career goals and provide them with the knowledge, tools, and experiences to create the future. 

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Business Students Place Third in Annual Marketing Conference

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Three student members of the Michigan Tech chapter of the American Marketing Association (AMA)—Ryan Calkins (Management), Emily Kughn (Marketing), and Jaxon Verhoff (Marketing)—recently demonstrated their marketing strategy competence at the 2020 AMA regional conference hosted virtually by the University of Wisconsin–Whitewater.



The students were selected as top-10 finalists at the online conference where more than 800 students from 64 universities participated. They went on to place third on October 9, winning a cash award of $250.

In addition to this achievement, Michigan Tech was represented in the AcuRite Digital Marketing Strategy Competition and Gartner Sales Competition, where managers from the sponsoring companies served as judges.

Although COVID-19 disrupted the learning environment, Associate Professor of Marketing, Jun Min, who advises the marketing organization on campus, states, “I am continually impressed with our students’ willingness to try something new.”

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My College Internship in the Time of COVID-19

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By Mitchell DeLong

My name is Mitch DeLong, and I am excited to share information about my summer 2020 internship with Plexus Corporation. I am a fourth-year Michigan Tech student studying management with a concentration in supply chain and operations management in the College of Business.

MTU business student Mitchell DeLong

Despite the many challenges COVID-19 has presented, I was fortunate to find an opportunity to learn and grow with Plexus at their Neenah, Wisconsin, operations. While completing work with a mask on and undergoing regular temperature checks has not previously been routine during an internship, I am thankful for the safety precautions Plexus established.

Due to the pandemic, all in-person gatherings for interns were canceled. However, Plexus took steps to ensure we could still connect and have a great experience. They offered safe and engaging activities from virtual game nights to book clubs. Overall, my internship relied heavily upon the use of computers to do my work and connect with peers. Training from both Plexus and Michigan Tech prepared me for these technology-centered interactions. 

I held the title of materials intern. The title may sound simple, but the work I was exposed to was beautifully complex. In the center where I was based, low-volume, high-complexity circuit boards are manufactured for use in advanced electronic equipment. The circuit boards Plexus makes are found in equipment ranging from advanced medical machinery to airplane controls. Some of the circuit board assemblies I worked with contain more than a thousand individual parts!  

Coordinating the movement of so many parts was challenging and it was also rewarding knowing that the assignments I completed helped provide end-users with a risk-free experience.

https://connect.plexus.com/sites/Communications/MMD/Approved%20Images/_w/Markets_AD_02_jpg.jpg

My tasks entailed procuring parts within the aerospace and defense market sector. I made connections with supply chain professionals and practiced techniques I learned in my courses at Michigan Tech.

Interning during a pandemic also provided the unique opportunity to learn firsthand about extreme fluctuations in supply chains. Some parts experienced a “Bull-whip” effect and were directly impacted by manufacturing changes related to the public health crisis. As a purchaser of those parts, it was my job to minimize the negative impacts of the supply chain so that production managers and customers could get the products they need on-time and at a fair cost. 

Beyond that, I worked with mentors to develop a long-term agreement project to stabilize and guarantee the supply and demand for critical components for circuit board assemblies.

While my internship only lasted 11 weeks, I am grateful that Plexus provided me with a project that will make a difference for years to come.

https://connect.plexus.com/sites/Communications/MMD/Approved%20Images/_w/Markets_AD_06_jpg.jpg
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