Category: Marketing

AMA-zing Results: Tech Students Place in Regional Marketing Competition

Picture of American Marketing Association group of students standing in front of AMA step-and-repeat backdrop.
Competition day! It was a busy and full day of hard work for the Huskies.

Michigan Tech American Marketing Association (AMA) students attended the largest regional AMA conference and competition at the University of Wisconsin-Whitewater October 6-7. AMA is a community of marketing thought leaders and scholars seeking to propel business growth and elevate the role of marketing.

Dai and Min Named Ten Haken Faculty Fellows

Jun Dai (left) and Junhong Min (right)

Following a recommendation approved by the Provost and President, the College of Business (COB) is pleased to announce that Jun Dai has been appointed as the Ten Haken Faculty Fellow in Accounting and Finance, and the Ten Haken Faculty Fellow in Business is Junhong Min. 

“The College of Business is blessed with excellent faculty,” says Dean Johnson, dean of the College. “As such, a goal of the Ten Haken Faculty Fellows is to rotate these Fellows such that more faculty can be recognized and provided with a boost to their careers.

The COB has a goal of 50 percent of our faculty in funded faculty positions by 2035.

Dean Johnson, dean, Michigan Tech College of Business

Ten Haken Faculty Fellow in Accounting and Finance

Jun Dai’s most recent accomplishments include lecturing on “Teaching Blockchain to Accounting Students” at the American Institute of Certified Public Accountants (AICPA) Faculty Hour webinar in August, with more than 650 faculty colleagues from around the world in attendance.

Of the appointment, she says: “This offers tremendous support to my career from many perspectives—working with students on course tutors, establishing new student research projects, and traveling to conferences to share outcomes with academia and industry.”

Using the Ten Haken resource to support the local community through a new project that aims to identify social pathology through big data is also a goal for Dai.

Dai, who achieved her Ph.D. at Rutgers University and began at Tech as visiting faculty in 2018, is an assistant professor of accounting. Her research interests lie in applying new technologies such as blockchain, industry 4.0, and data analytics in the auditing profession. Her teaching foci include accounting systems, accounting analytical methods, and business database management. She also serves as the associate editor of the Journal of Emerging Technologies in Accounting and an editorial board member of the Journal of Information Systems.

In July, Dai chaired the 31st Annual Research Workshop on Strategic and Emerging Technologies in Accounting, Auditing, and Tax, held in San Diego.

She received the 2021 American Accounting Association Notable Contributions to Accounting Literature Award for a research article titled “Toward Blockchain-Based Accounting and Assurance.” In it, she explores how blockchain technology could reengineer the existing accounting and auditing procedures to make them more transparent, intelligent, and automated.

Ten Haken Faculty Fellow in Business

Junhong “Jun” Min, led students in a hands-on market research project that, through the study of digital metrics, directly benefited COB’s brand positioning and fall website refresh. As advisor of the American Marketing Association student organization, Min, an associate professor of marketing, mentors students through sales and digital marketing competitions in regional conferences, and hosts networking events with industry experts from leading companies. 

“The Ten Haken Fellowship provides new experiential learning opportunities for students, including alumni networking, community service, local marketing internships, and student-led research projects,” Min says.

The fellowship helps bridge the gap between academia and practitioners in the industry.

Jun Min, associate professor of marketing, Michigan Tech College of Business

Min was a finalist for the 2022 Distinguished Teaching Award, a reflection of his expertise and passion for leading hands-on marketing courses—including Principles of Marketing, Marketing Data Analytics, Sales and Sales Technology, and B2B Marketing in a Digital Age. He studies the relationship governance problems that threaten a firm’s long-term success and growth. He has presented potential solutions in a variety of journal publications, including the European Journal of Marketing, Journal of Business Research, and Journal of Business Ethics, as well as national and international conferences such as the American Marketing Association, the Society for Marketing Advances, and the Decision Sciences Institute.

His analysis, conducted with Matt Monte of Houghton-based Monte Consulting, earned the award for best paper at the Society for Marketing Advances conference in Orlando, Florida. Using more than 12,000 ratings and reviews collected from IMDb.com, the pair identified factors causing inconsistencies between online ratings and reviews. Their work aims to contribute to the understanding of sponsorship marketing performance during the COVID-19 pandemic.

Lasting Ten Haken Impact

The Ten Haken Faculty Fellows were established in 2017 through the support of Joyce and Richard Ten Haken, COB accounting alumni. Prior to the appointment of Dai and Min, Jeff Wall, associate professor of management information systems, and Sheila Milligan, associate teaching professor of accounting, fulfilled the roles from 2019 to 2022. “Sincere appreciation is extended to both Sheila and Jeff for their depth of service to the fellowships,” says Johnson. “We look forward to the new endeavors Dr. Dai and Dr. Min establish during their term as Ten Haken Fellows.”

About the College of Business

The Michigan Tech College of Business offers undergraduate majors in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.

Collegiate DECA at MTU: Reactivated and Ready to Go!

(Photo: Left to right: Jaylen Body, Madelyn Carey, Rachel Weyenberg, Lexi Dembrowski, Katie Draves, Madison Mattila, Zach Hooper, and Sammy Perrone)

By Jaylen Body, Michigan Tech management student and DECA club president

After a five-year hiatus, Collegiate DECA has been reactivated on the campus of Michigan Technological University, and members are gearing up to hit the road for their first State Career Development Conference February 4-6.

Collegiate DECA is a program that prepares emerging leaders in the areas of finance, marketing, hospitality, management, and entrepreneurship. It’s for students interested in not just problem solving, but business problem solving. Participants engage in competitive events where they’re faced with business problems reflective of real-life situations in industry, and are challenged to develop innovative solutions before presenting their ideas to industry professionals. In addition to competitions, students can dive into Collegiate DECA challenges, like the Stock Market Game or the Virtual Case Simulation—an interactive, browser-based simulation allowing students to take charge of a virtual business environment.

This month, members of MTU DECA, advised by Jenny Apriesnig, assistant professor of economics, are preparing to attend the State Career Development Conference in Kalamazoo, Michigan, where six Huskies will participate in individual and team competitive events. To kick off preparations, the group invited College of Business accounting and DECA alumna Katie Draves to inspire current members.

Detailing her experiences, Draves credits DECA for being an organization that has “something for everyone,” explaining that no matter the area of study, DECA is an organization anyone can get involved in.

Speaking on the career benefits of being in DECA, she promises students that they’ll learn to be well rounded and prepared for different situations, and will gain exposure to valuable networking opportunities.

When asked for tips and advice on how members participating in the state conference can succeed, Draves says, “Get to know your strengths and weaknesses,” but most importantly, she encourages students to learn from their unique experiences while competing.

“Get to know your strengths and weaknesses.”

Katie Draves, Michigan Tech alumna

Thinking about the upcoming opportunity, first-year marketing student Sammy Perrone says: “I hope to make connections, build relationships, and gain knowledge and skills that will help me build a foundation for my college and career endeavors.”

“I hope to make connections, build relationships, and gain knowledge and skills that will help me build a foundation for my college and career endeavors.”

Sammy Perrone, Michigan Tech marketing student

Michigan Tech Collegiate DECA welcomes new members of all majors. The group is a good fit for students looking to get involved in a professional organization that applies classroom material to real business problems. Follow along on Instagram @mtu_deca.

About the College of Business

The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.

Marketing Internship Success Story

Jaxon Verhoff

Third-year Michigan Tech marketing student Jaxon Verhoff has received four internship offers from industry-leading companies—General Motors, Kimberly Clark, Caterpillar, and Dow Chemical. 

“My offers are due in large part to the opportunities the College of Business has made available to me,” Verhoff says. Some of the most valuable career-shaping experience, he says, has been interacting with alumni, student organization activities and competitions, projects, and technology incorporation into curriculum.

While all four companies would offer valuable marketing internship experience, Verhoff settled on Dow Chemical, where he’ll serve as a digital marketing analyst intern, because of its proximity to his hometown of Appleton, Wisconsin. His top internship goal? Soaking in all that working at a large company has to offer.

“I am going to have the opportunity to meet and interact with many people company-wide, so I will be asking questions and learning from professionals.”

Jaxon Verhoff, Michigan Tech marketing student

In addition, Verhoff will have his hand in projects, getting to apply and build upon classroom knowledge.

Verhoff participated in Michigan Tech’s Career Fairs to gain the internship opportunities. In fall 2020, he met virtually with as many companies as possible to get his name out there. By fall of this year, he met again with some of the same recruiters who remembered him and were able to track his personal and professional growth.

“Jaxon has followed our success formula. He has continued to apply for an internship until he gets it.”

Junhong “Jun” Min, Michigan Tech professor of marketing
Jaxon, second from top left, chilling post-class with his broomball team

Long term, Verhoff is after a sense of career fulfillment. The people he surrounds himself with, the company culture he immerses himself in, and the projects he leads, he says, all lend themselves toward the feeling of making a difference, making an impact—that he’s ultimately looking to achieve. “Success and a great salary are important, but feeling fulfilled is what’s most important to me,” he adds.

Before he heads off to Dow, Verhoff, who is a senior residential assistant, is eager to continue working toward goals as president of the American Marketing Association group on campus. “We are developing meaningful connections with industry professionals, faculty, and students, while deepening our digital marketing skills through data analysis, case studies, and competitions.”

About the College of Business

The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.

Healthcare IT Executive Heads Inside Tech Business Classes

The Michigan Tech College of Business (COB) welcomed Paul Stinson on September 28, 2021. Since he graduated with his bachelor’s degree in business administration from Michigan Tech in 1984, Stinson has held multiple VP and C-suite positions for leading healthcare IT companies.

Stinson is an accomplished executive with 35 years’ experience in the field of Healthcare Information Technology, having held roles with Sunquest, Sage, and MediQuest. He has delivered hundreds of global products and services to the healthcare community from conception to commercialization. Stinson is currently a member of the Healthcare Information and Management Systems Society and the Product Development and Management Association.

During his campus visit, he weaved his expertise and passion for business education into a learning experience for the students and faculty, sharing real-world business anecdotes and opportunities in the field of Healthcare Information Technology.  

Paula Stinson in MTU classroom

While on campus, Stinson interacted with the COB students in three classes—Operations and Supply Chain Management; Project Management; and Sales and Sales Technology. Dr. Junhong “Jun” Min, associate professor of marketing, pointed out, “Students learned how data makes sales work, and his thoughts on the future really inspired them.”

Third-year marketing major Jaxon Verhoff said, “Mr. Stinson took the time to give me direction and advice on how to maximize the value of my MTU education in my career.”

Stinson’s experience complements new COB faculty member Tripti Singh’s expertise on healthcare information systems; her work includes the adoption of healthcare technology, information privacy, and health information disclosure issues among patients in the healthcare domain. Research in this area enriches the application of MIS and could benefit future multidisciplinary projects with the development of Tech’s H-STEM complex.

Paul Stinson currently serves on COB’s Dean’s Advisory Council.

About the College of Business
The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.