Category: Marketing

COB Marketing Students Excel in Regional Marketing Competition

Michigan Tech’s AMA (American Marketing Association) students recently participated in the largest regional AMA conference held at the University of Wisconsin at Whitewater on October 26 and 27. The twenty AMA members from diverse academic backgrounds, including Finance, Accounting, Supply Chain and Operations Management, Management, and Marketing, competed with approximately 300 students from 25 national and international universities across six competition categories.

AMA students. Photo credit Dr. Junhong Min

Excelling in all categories, particularly in four prominent categories were:

  • AcuRite Digital Marketing Strategy Competition: 1st place was Lydia Sterly (marketing) and David Miller(marketing)
  • Sherwin-Williams Design Competition: 2nd place was David Miller(marketing), Stephanie Franco (marketing), Veronica Frystak (marketing)
  • Henry Schein Mock Interview Competition: 2nd place was Jaylen Body (management and marketing).
  • Colony Brands and Carol Wright Marketing Strategy:  2nd place was Nicholas Pate(marketing), Max Schramm (accounting), Veronica Frystak (marketing)

Nicholas Pate, the AMA President, expressed his enthusiasm, stating, “This past week was amazing – to be able to grow my marketing skills and learn a little bit about the future of AI and how it will play a role within the workplace. “Special thanks to Junhong Min, Matthew Monte, and Dan Green for providing unique insight and guidance on how to successfully execute within multiple marketing and sales competitions.”

Nicholas Pate, the AMA President, expressed his enthusiasm, stating, “This past week was amazing to be able to grow my marketing skills and learn a little bit about the future of AI and how it will play a role within the workplace.” He also states, “Special thanks to Junhong Min, Matthew Monte, and Dan Green for providing unique insight and guidance on how to successfully execute within multiple marketing and sales competitions.”

Dr. Junhong “Jun” Min, the advisor of AMA at Michigan Tech, shared his thoughts, saying, “This year, there was an almost two times increase in student participation compared to the previous year in the 2023 UWW marketing competitions. I hoped that the students would prioritize enjoying the new learning experiences over solely focusing on winning. Nevertheless, the Michigan Tech AMA students demonstrated remarkable self-motivation, an incredible dedication to competitions, and a strong sense of teamwork, assisting each other in securing victories in the competitions. I was very thrilled when Michigan Tech was announced eight times during this year’s AMA award ceremony.”

Max Schramm, Veronica Frystak and Nicholas Pate

Marketing Major Named MTU Leading Scholar

Ruby Walker
Ruby Walker will study marketing at Michigan Tech beginning in fall 2023.

Incoming College of Business marketing major Ruby Walker has been named a recipient of Michigan Tech’s Leading Scholar Award, the University’s premier competitive award. The Leading Scholar program recognizes incoming first-year Huskies who best exemplify leadership traits and scholarly achievement in and outside the classroom.

The Business of Being a Husky: Becoming a Leader at Michigan Tech

Group of students stand in front of Chicago's "Bean".
Emily (fourth from left) stands with other American Marketing Association members along with Professor Junhong Min (far right).
Emily Kughn stands in front of a Michigan Tech sign
This blog is by Emily Kughn, marketing and management dual major, and student ambassador.

Back in 2018, the summer before my senior year of high school, I began looking at colleges. I remember getting an email from a strange place called Michigan Technological University. My dad informed me that “MTU” was an excellent university, and we decided to come for a campus visit. Little did I know that when we made the 534-mile trek up to the Keweenaw Peninsula, Michigan Tech would become my home for the next four years.

I’m really proud of my path in college—I began as an overwhelmed first-year student far from friends and family, and grew into a person who welcomes challenges and changes. I attribute this success to my willingness to try new things and numerous leadership positions on campus. 

“I grew into a person who welcomes challenges and changes.”

Emily Kughn, Michigan Tech business student

My Leadership Experiences

Some of the leadership positions I have held as a Michigan Tech student include: treasurer of the American Marketing Association; Young Women Leaders Program mentor; Orientation Team Leader; College of Business teaching assistant; house manager and overall Winter Carnival chair for Delta Zeta sorority; and Women’s Rugby Club public relations chair, president, and captain.

I am grateful to attend a university that provides students with so many opportunities to be involved, stand out, and lead. Michigan Tech’s size is perfect—you will never feel as if you blend into the crowd, and the different ways and possibilities to develop into a leader on campus are endless.

“Michigan Tech’s size is perfect—you will never feel as if you blend into the crowd.”

Emily Kughn, Michigan Tech business student

If you don’t know how to get started on a path to leadership, my advice is to start making connections: 

  • Say hi to people in your classes.
  • Meet with your professors during their office hours.
  • Attend free campus events.
  • Go to K-Day in the fall.
  • Join student organizations (before holding a leadership position in a student org, you must first become a member).

Also, nobody becomes a leader on their own. It happens as a result of learning from mentors and being built up by those around you. I am fortunate to have had so many people on campus assist me in my path to leadership, including Michigan Tech Marketing Professor Jun Min. From my first time meeting him, he instilled passion in me, made it known that he believed in me, and was always there for advice and mentorship. Every student within the College of Business is lucky to have professors who go above and beyond their job description. They truly care about their students’ leadership development. 

Leadership Lessons

Photo of the Michigan Tech Women's Rugby team

Michigan Tech Women’s Rugby Club gathers for a team photo after conference playoffs.

My involvement has taught me so many lessons and developed me into a strong leader. The Women’s Rugby Club is one student organization that I have been a part of since my first semester here at Tech, and I credit it with developing me into an all-around better person.

In life, I think it’s extremely important to find something you are passionate about. It is much easier to develop into a leader when you have a strong passion for the subject at hand. In college, my passion has become rugby. When I first became a captain for my team, I struggled to speak up and feel like my voice mattered. Despite facing adversity, I kept learning. Over time, my confidence grew and I learned how to be a strong leader. To me, leadership will always be done by learning, empowering others, and building them up. I am so proud to say that in my last game as a captain, we took home some hardware (for the first time) by placing fourth in the conference playoffs in Oshkosh, Wisconsin! Michigan Tech and the College of Business have helped to foster these leadership experiences. As I look forward to graduation in April, I am thankful that I can take all of my leadership lessons with me into my career and personal life. 

About the College of Business

The Michigan Tech College of Business offers undergraduate majors in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.

AMA-zing Results: Tech Students Place in Regional Marketing Competition

Picture of American Marketing Association group of students standing in front of AMA step-and-repeat backdrop.
Competition day! It was a busy and full day of hard work for the Huskies.

Michigan Tech American Marketing Association (AMA) students attended the largest regional AMA conference and competition at the University of Wisconsin-Whitewater October 6-7. AMA is a community of marketing thought leaders and scholars seeking to propel business growth and elevate the role of marketing.

Dai and Min Named Ten Haken Faculty Fellows

Jun Dai (left) and Junhong Min (right)

Following a recommendation approved by the Provost and President, the College of Business (COB) is pleased to announce that Jun Dai has been appointed as the Ten Haken Faculty Fellow in Accounting and Finance, and the Ten Haken Faculty Fellow in Business is Junhong Min. 

“The College of Business is blessed with excellent faculty,” says Dean Johnson, dean of the College. “As such, a goal of the Ten Haken Faculty Fellows is to rotate these Fellows such that more faculty can be recognized and provided with a boost to their careers.

The COB has a goal of 50 percent of our faculty in funded faculty positions by 2035.

Dean Johnson, dean, Michigan Tech College of Business

Ten Haken Faculty Fellow in Accounting and Finance

Jun Dai’s most recent accomplishments include lecturing on “Teaching Blockchain to Accounting Students” at the American Institute of Certified Public Accountants (AICPA) Faculty Hour webinar in August, with more than 650 faculty colleagues from around the world in attendance.

Of the appointment, she says: “This offers tremendous support to my career from many perspectives—working with students on course tutors, establishing new student research projects, and traveling to conferences to share outcomes with academia and industry.”

Using the Ten Haken resource to support the local community through a new project that aims to identify social pathology through big data is also a goal for Dai.

Dai, who achieved her Ph.D. at Rutgers University and began at Tech as visiting faculty in 2018, is an assistant professor of accounting. Her research interests lie in applying new technologies such as blockchain, industry 4.0, and data analytics in the auditing profession. Her teaching foci include accounting systems, accounting analytical methods, and business database management. She also serves as the associate editor of the Journal of Emerging Technologies in Accounting and an editorial board member of the Journal of Information Systems.

In July, Dai chaired the 31st Annual Research Workshop on Strategic and Emerging Technologies in Accounting, Auditing, and Tax, held in San Diego.

She received the 2021 American Accounting Association Notable Contributions to Accounting Literature Award for a research article titled “Toward Blockchain-Based Accounting and Assurance.” In it, she explores how blockchain technology could reengineer the existing accounting and auditing procedures to make them more transparent, intelligent, and automated.

Ten Haken Faculty Fellow in Business

Junhong “Jun” Min, led students in a hands-on market research project that, through the study of digital metrics, directly benefited COB’s brand positioning and fall website refresh. As advisor of the American Marketing Association student organization, Min, an associate professor of marketing, mentors students through sales and digital marketing competitions in regional conferences, and hosts networking events with industry experts from leading companies. 

“The Ten Haken Fellowship provides new experiential learning opportunities for students, including alumni networking, community service, local marketing internships, and student-led research projects,” Min says.

The fellowship helps bridge the gap between academia and practitioners in the industry.

Jun Min, associate professor of marketing, Michigan Tech College of Business

Min was a finalist for the 2022 Distinguished Teaching Award, a reflection of his expertise and passion for leading hands-on marketing courses—including Principles of Marketing, Marketing Data Analytics, Sales and Sales Technology, and B2B Marketing in a Digital Age. He studies the relationship governance problems that threaten a firm’s long-term success and growth. He has presented potential solutions in a variety of journal publications, including the European Journal of Marketing, Journal of Business Research, and Journal of Business Ethics, as well as national and international conferences such as the American Marketing Association, the Society for Marketing Advances, and the Decision Sciences Institute.

His analysis, conducted with Matt Monte of Houghton-based Monte Consulting, earned the award for best paper at the Society for Marketing Advances conference in Orlando, Florida. Using more than 12,000 ratings and reviews collected from IMDb.com, the pair identified factors causing inconsistencies between online ratings and reviews. Their work aims to contribute to the understanding of sponsorship marketing performance during the COVID-19 pandemic.

Lasting Ten Haken Impact

The Ten Haken Faculty Fellows were established in 2017 through the support of Joyce and Richard Ten Haken, COB accounting alumni. Prior to the appointment of Dai and Min, Jeff Wall, associate professor of management information systems, and Sheila Milligan, associate teaching professor of accounting, fulfilled the roles from 2019 to 2022. “Sincere appreciation is extended to both Sheila and Jeff for their depth of service to the fellowships,” says Johnson. “We look forward to the new endeavors Dr. Dai and Dr. Min establish during their term as Ten Haken Fellows.”

About the College of Business

The Michigan Tech College of Business offers undergraduate majors in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.