Category: Marketing

My Life On Campus During COVID-19

Emily Kughn is a second-year student in Michigan Technological University’s College of Business, dual majoring in marketing and management with a concentration in supply chain and operations management. The Horton, Michigan, native is also a member of the American Marketing Association. Below is her piece about what it’s like living and learning on campus during the COVID-19 pandemic.

Walking onto campus to start my first year, I felt a huge mix of emotions: happy to start a new chapter, sad to leave my family and friends back home, anxious about what’s to come, and excited about my new independence. Just like any other first-time college student, I had my guesses about what college might be like, but I really had no idea what to expect. I can assure you the last thing I anticipated was a global pandemic!

Fast forward now into my second year at Michigan Tech—my everyday campus life looks much different than it did last year. Obviously, I wish more than anything that this virus never existed, but I’ve learned to forge a new path and create a new normal.

The sense of community on Michigan Tech’s campus is especially strong this year. We’ve found creative ways to come together and show support for one another. Since we can’t attend sporting events, have large gatherings, or socialize much outside of class, it makes the interaction we do get extra special. My favorite ways to safely socialize now include our outdoor movie nights, bonfires, going on hikes, and Zoom calls with my friends.

In order to thrive in online classes, I find it vital to establish a routine to stay organized. I treat my classes the same way I would if they were all in person. I make sure to mask up and head to the library at least twice a week in order to get a change of scenery while studying. I am also still very much involved in student organizations, which keeps me busy.

In the American Marketing Association, we participated in a virtual marketing competition and the Women’s Rugby Club competed against our conference in a virtual season. My student org involvement has been a major blessing; being able to stay connected with others in new ways while also staying involved in things I enjoy.

The most challenging part of the year so far has been not being able to attend all classes in person, not being able to see all of my friends, trying to meet new people, and constantly dealing with the many unknowns.

Finding opportunities to learn and grow given our current circumstances is important. Living and learning on campus during a pandemic definitely comes with challenges. However, I am thankful to be on the campus I love, still doing the things I enjoy (even if virtual for now).


Business Students Place Third in Annual Marketing Conference

Three student members of the Michigan Tech chapter of the American Marketing Association (AMA)—Ryan Calkins (Management), Emily Kughn (Marketing), and Jaxon Verhoff (Marketing)—recently demonstrated their marketing strategy competence at the 2020 AMA regional conference hosted virtually by the University of Wisconsin–Whitewater.



The students were selected as top-10 finalists at the online conference where more than 800 students from 64 universities participated. They went on to place third on October 9, winning a cash award of $250.

In addition to this achievement, Michigan Tech was represented in the AcuRite Digital Marketing Strategy Competition and Gartner Sales Competition, where managers from the sponsoring companies served as judges.

Although COVID-19 disrupted the learning environment, Associate Professor of Marketing, Jun Min, who advises the marketing organization on campus, states, “I am continually impressed with our students’ willingness to try something new.”


Business and Technology Merges in Husky Innovate Idea Pitch Competition

The first annual Husky Innovate Idea Pitch Competition took place Wednesday, Oct. 17 in Fisher Hall. The competition was hosted by the Innovation Center for Entrepreneurship, a collaboration between the Pavlis Honors College, the School of Business and Economics, and the Vice President for Research Office.

More than 30 students from various majors and disciplines pitched to a panel of judges comprised of faculty, alumni, and community members. Participants had two minutes to pitch their innovative and disruptive ideas. Alumni from Michigan Tech’s 14 Floors joined the judging panel to offer feedback and expert advice to budding Michigan Tech entrepreneurs.

Two students on stage after presenting in the Husky Innovate Idea Pitch Competition
Students in the School of Business and Economics participate in the Husky Innovate Idea Pitch Competition.

The winners of the 2018 Idea Pitch Competition are:

  • First Place and Audience Choice—Cameron Philo, Electrical Engineering, Pavlis Honors College, Life Pro Jackets
  • Second Place—Gary Tropp, Computer Network and System Administration, A Better Way to Schedule Classes
  •  Third Place—Mayank Bagaria, Mechanical Engineering, Wearable Translator
  • Honorable Mention—Sarah Smyth, Business, Post-op Bra for Breast Cancer Survivors
  • Honorable Mention—Christopher Codere and Joshua Hansen, MBA and Software Engineering, Firearm Detection Technology for Police Officers
  • Honorable Mention—Marina Brusso and Maxx Fredrickson, Marketing/Management and Management, Parking Improvement App

The Idea Pitch Competition is part of Husky Innovate, a series of workshops and competitions that guide students through key phases of business development while emphasizing strategies for success. More information on upcoming Husky Innovate events can be found at mtu.edu/husky-innovate.


Internship Spotlight: Tom Strome at Bemis Company

Michigan Tech School of Business and Economics double major Tom Strome (Management Information Systems and Marketing) is interning with Bemis Company again this summer. Bemis is a flexible packaging company based in Wisconsin, with more than 60 locations in 12 countries. Tom supports their Enterprise Project Management Office, leads a project, and is learning more about project management processes. His relationship with the company began at Career Fair.

School of Business and Economics student Tom Strome stands in front of a Bemis sign/logo.
This is Tom’s second internship with Bemis.


SBE Marketing Student-Cuenot, Wins Men’s 20K Freestyle at the Telemark Series

4o34l6se2vlggrrkTech’s Cuenot Wins Men’s 20K Freestyle at the Telemark Series

The Michigan Tech Nordic Ski Teams were on the road again last weekend traveling to Cable Wisconsin to race in the Telemark Series at the Birkie Trailhead.

The Huskies had success in the freestyle competition Sunday. The men’s team competed in a 20K and the women raced in the 15K.

Gaspard Cuenot won his race, crossing the line seconds before Northern Michigan’s Adam Martin. Following Cuenot was David Jaszczak in ninth place, Tom Bye, 14th, Tomi Mikkonen, 27th and Mark Wenzel, 38th.

“It’s great that Gaspard got his first NCAA win, and against a strong field,” said Tech Head Coach Joe Haggenmiller.

In a field of 33 racers, Carolyn Lucca led the Huskies in 14th place with a time of 57:04.7. To read the full story and find out more about Michigan Tech Sports, visit michigantechhuskies.com.