Category Archives: Marketing

Business and Technology Merges in Husky Innovate Idea Pitch Competition

The first annual Husky Innovate Idea Pitch Competition took place Wednesday, Oct. 17 in Fisher Hall. The competition was hosted by the Innovation Center for Entrepreneurship, a collaboration between the Pavlis Honors College, the School of Business and Economics, and the Vice President for Research Office.

More than 30 students from various majors and disciplines pitched to a panel of judges comprised of faculty, alumni, and community members. Participants had two minutes to pitch their innovative and disruptive ideas. Alumni from Michigan Tech’s 14 Floors joined the judging panel to offer feedback and expert advice to budding Michigan Tech entrepreneurs.

Two students on stage after presenting in the Husky Innovate Idea Pitch Competition
Students in the School of Business and Economics participate in the Husky Innovate Idea Pitch Competition.

The winners of the 2018 Idea Pitch Competition are:

  • First Place and Audience Choice—Cameron Philo, Electrical Engineering, Pavlis Honors College, Life Pro Jackets
  • Second Place—Gary Tropp, Computer Network and System Administration, A Better Way to Schedule Classes
  •  Third Place—Mayank Bagaria, Mechanical Engineering, Wearable Translator
  • Honorable Mention—Sarah Smyth, Business, Post-op Bra for Breast Cancer Survivors
  • Honorable Mention—Christopher Codere and Joshua Hansen, MBA and Software Engineering, Firearm Detection Technology for Police Officers
  • Honorable Mention—Marina Brusso and Maxx Fredrickson, Marketing/Management and Management, Parking Improvement App

The Idea Pitch Competition is part of Husky Innovate, a series of workshops and competitions that guide students through key phases of business development while emphasizing strategies for success. More information on upcoming Husky Innovate events can be found at mtu.edu/husky-innovate.


Internship Spotlight: Tom Strome at Bemis Company

Michigan Tech School of Business and Economics double major Tom Strome (Management Information Systems and Marketing) is interning with Bemis Company again this summer. Bemis is a flexible packaging company based in Wisconsin, with more than 60 locations in 12 countries. Tom supports their Enterprise Project Management Office, leads a project, and is learning more about project management processes. His relationship with the company began at Career Fair.

School of Business and Economics student Tom Strome stands in front of a Bemis sign/logo.
This is Tom’s second internship with Bemis.

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SBE Marketing Student-Cuenot, Wins Men’s 20K Freestyle at the Telemark Series

4o34l6se2vlggrrkTech’s Cuenot Wins Men’s 20K Freestyle at the Telemark Series

The Michigan Tech Nordic Ski Teams were on the road again last weekend traveling to Cable Wisconsin to race in the Telemark Series at the Birkie Trailhead.

The Huskies had success in the freestyle competition Sunday. The men’s team competed in a 20K and the women raced in the 15K.

Gaspard Cuenot won his race, crossing the line seconds before Northern Michigan’s Adam Martin. Following Cuenot was David Jaszczak in ninth place, Tom Bye, 14th, Tomi Mikkonen, 27th and Mark Wenzel, 38th.

“It’s great that Gaspard got his first NCAA win, and against a strong field,” said Tech Head Coach Joe Haggenmiller.

In a field of 33 racers, Carolyn Lucca led the Huskies in 14th place with a time of 57:04.7. To read the full story and find out more about Michigan Tech Sports, visit michigantechhuskies.com.


Tech’s Bachelor’s in Marketing Major Ranked Among Nation’s Best

College Choice, an online publication designed to help students and their families find the right college, has ranked Michigan Tech’s BS in Marketing one of the best bachelor’s degrees in marketing in the U.S. Tech’s program ranked 27th among the top 50 bachelor’s in marketing degrees in the country.

“The undergraduate marketing major at Michigan Tech, leading to a Bachelor of Science degree, provides foundational knowledge as well as flexibility to customize the degree through choise of electives such as global marketing, technical communication, econometrics and more,” said the College Choice website. “For even more personalization, the marketing major can also be combined with minors in economics and global business.

“In only one additional year, students can also complete the Accelerated Master’s program, earning undergraduate and graduate degrees in a fraction of the typical time.

“In addition to enriching courses like Business to Business Marketing and Integrated Marketing Communications, the major provides practical learning opportunities such as pitching a business in the New Venture Competition, developing a business plan for the Business Development Experience and visiting Silicon Valley to tour companies and meet with successful entrepreneurs.”

– Jenn Donovan, Tech Today

Read the full story.

 


Business Students Get Grant to Study Eco-Tourism in the UP

Jonathan Leinonen has received a $2,500 grant to support a student research study of eco-tourism in the Upper Peninsula.  The grant comes from the US Economic Development Administration-funded University Center for Regional Economic Innovation (REI) at the Michigan State Universityimage31487-persy Center for Community and Economic Development.

With Leinonen as faculty advisor, the Michigan Tech student team will collect data on eco-tourism resources and gaps in the UP, compare with successful eco-tourism regions and recommend a stronger business model.

The students are business management, engineering management and marketing majors in a spring semester class called Business Development Experiences.

– Jenn Donovan, Tech Today