Category: Marketing

Healthcare IT Executive Heads Inside Tech Business Classes

The Michigan Tech College of Business (COB) welcomed Paul Stinson on September 28, 2021. Since he graduated with his bachelor’s degree in business administration from Michigan Tech in 1984, Stinson has held multiple VP and C-suite positions for leading healthcare IT companies.

Stinson is an accomplished executive with 35 years’ experience in the field of Healthcare Information Technology, having held roles with Sunquest, Sage, and MediQuest. He has delivered hundreds of global products and services to the healthcare community from conception to commercialization. Stinson is currently a member of the Healthcare Information and Management Systems Society and the Product Development and Management Association.

During his campus visit, he weaved his expertise and passion for business education into a learning experience for the students and faculty, sharing real-world business anecdotes and opportunities in the field of Healthcare Information Technology.  

Paula Stinson in MTU classroom

While on campus, Stinson interacted with the COB students in three classes—Operations and Supply Chain Management; Project Management; and Sales and Sales Technology. Dr. Junhong “Jun” Min, associate professor of marketing, pointed out, “Students learned how data makes sales work, and his thoughts on the future really inspired them.”

Third-year marketing major Jaxon Verhoff said, “Mr. Stinson took the time to give me direction and advice on how to maximize the value of my MTU education in my career.”

Stinson’s experience complements new COB faculty member Tripti Singh’s expertise on healthcare information systems; her work includes the adoption of healthcare technology, information privacy, and health information disclosure issues among patients in the healthcare domain. Research in this area enriches the application of MIS and could benefit future multidisciplinary projects with the development of Tech’s H-STEM complex.

Paul Stinson currently serves on COB’s Dean’s Advisory Council.

About the College of Business
The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.


Branding Expert, Alumna Monica Hahn Visits Tech Marketing Students

Students members of the Michigan Tech chapter of the American Marketing Association (AMA) this week spent time with College of Business alumna, brand management expert, and entrepreneur Monica Hahn. After a successful career in marketing for well-known global brands, Hahn is now thriving as a franchisee with Elements MassageTM. Elements Massage is one of the largest retail massage franchises in North America. Hahn owns and operates two studios in the San Francisco Bay Area. 

Before joining the Elements family, Hahn spent several years as a brand strategy consultant and career coach, focused on inspiring brands and individuals to reach their potential. Before beginning her own practice, she was a respected senior executive for a number of large companies, including ARAMARK, Einstein Noah Restaurant Group, Burger King Corporation, and Whirlpool.  

Junhong “Jun” Min, faculty advisor to the AMA group, says that learning real-world marketing stories and examples is an essential feature of Marketing at Michigan Tech.

Monica’s passion for education and leadership development reaches outside her day job. For a decade, she was a board member for The Leadership Investment, a Denver-based nonprofit focused on advancing the collaborative power of women and men leading together. Since 2012, she has served on the Board of Directors for Asante Africa Foundation, a nonprofit working in East Africa to educate and empower the next generation of change agents, whose dreams and actions are transforming the future for Africa and the world. And through her work in Africa, she connected with the Michigan Tech Pavlis Honors College, and is a member of their External Advisory Board. Hahn has been a member of Michigan Tech’s Presidential Council of Alumnae since 2007. 

Vice president of AMA, Ryan Calkins, says that a key takeaway following Hahn’s presentation was that connecting with people is one of the most important aspects of brand management. And Jaxon Verhoff, president of AMA, adds: “It was really fulfilling to hear Monica discuss her experiences in marketing. Listening to her validated my decision to choose marketing as my major.”

In addition to the Bachelor of Science in Business Administration she earned at Michigan Tech, Hahn holds an MBA in marketing from Western Michigan University. She is passionate about food, travel, education and a healthy outdoor lifestyle, and resides in northern California with her husband.

About the College of Business
The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.


My Life On Campus During COVID-19

Emily Kughn is a second-year student in Michigan Technological University’s College of Business, dual majoring in marketing and management with a concentration in supply chain and operations management. The Horton, Michigan, native is also a member of the American Marketing Association. Below is her piece about what it’s like living and learning on campus during the COVID-19 pandemic.

Walking onto campus to start my first year, I felt a huge mix of emotions: happy to start a new chapter, sad to leave my family and friends back home, anxious about what’s to come, and excited about my new independence. Just like any other first-time college student, I had my guesses about what college might be like, but I really had no idea what to expect. I can assure you the last thing I anticipated was a global pandemic!

Fast forward now into my second year at Michigan Tech—my everyday campus life looks much different than it did last year. Obviously, I wish more than anything that this virus never existed, but I’ve learned to forge a new path and create a new normal.

The sense of community on Michigan Tech’s campus is especially strong this year. We’ve found creative ways to come together and show support for one another. Since we can’t attend sporting events, have large gatherings, or socialize much outside of class, it makes the interaction we do get extra special. My favorite ways to safely socialize now include our outdoor movie nights, bonfires, going on hikes, and Zoom calls with my friends.

In order to thrive in online classes, I find it vital to establish a routine to stay organized. I treat my classes the same way I would if they were all in person. I make sure to mask up and head to the library at least twice a week in order to get a change of scenery while studying. I am also still very much involved in student organizations, which keeps me busy.

In the American Marketing Association, we participated in a virtual marketing competition and the Women’s Rugby Club competed against our conference in a virtual season. My student org involvement has been a major blessing; being able to stay connected with others in new ways while also staying involved in things I enjoy.

The most challenging part of the year so far has been not being able to attend all classes in person, not being able to see all of my friends, trying to meet new people, and constantly dealing with the many unknowns.

Finding opportunities to learn and grow given our current circumstances is important. Living and learning on campus during a pandemic definitely comes with challenges. However, I am thankful to be on the campus I love, still doing the things I enjoy (even if virtual for now).


Business Students Place Third in Annual Marketing Conference

Three student members of the Michigan Tech chapter of the American Marketing Association (AMA)—Ryan Calkins (Management), Emily Kughn (Marketing), and Jaxon Verhoff (Marketing)—recently demonstrated their marketing strategy competence at the 2020 AMA regional conference hosted virtually by the University of Wisconsin–Whitewater.



The students were selected as top-10 finalists at the online conference where more than 800 students from 64 universities participated. They went on to place third on October 9, winning a cash award of $250.

In addition to this achievement, Michigan Tech was represented in the AcuRite Digital Marketing Strategy Competition and Gartner Sales Competition, where managers from the sponsoring companies served as judges.

Although COVID-19 disrupted the learning environment, Associate Professor of Marketing, Jun Min, who advises the marketing organization on campus, states, “I am continually impressed with our students’ willingness to try something new.”


Business and Technology Merges in Husky Innovate Idea Pitch Competition

The first annual Husky Innovate Idea Pitch Competition took place Wednesday, Oct. 17 in Fisher Hall. The competition was hosted by the Innovation Center for Entrepreneurship, a collaboration between the Pavlis Honors College, the School of Business and Economics, and the Vice President for Research Office.

More than 30 students from various majors and disciplines pitched to a panel of judges comprised of faculty, alumni, and community members. Participants had two minutes to pitch their innovative and disruptive ideas. Alumni from Michigan Tech’s 14 Floors joined the judging panel to offer feedback and expert advice to budding Michigan Tech entrepreneurs.

Two students on stage after presenting in the Husky Innovate Idea Pitch Competition
Students in the School of Business and Economics participate in the Husky Innovate Idea Pitch Competition.

The winners of the 2018 Idea Pitch Competition are:

  • First Place and Audience Choice—Cameron Philo, Electrical Engineering, Pavlis Honors College, Life Pro Jackets
  • Second Place—Gary Tropp, Computer Network and System Administration, A Better Way to Schedule Classes
  •  Third Place—Mayank Bagaria, Mechanical Engineering, Wearable Translator
  • Honorable Mention—Sarah Smyth, Business, Post-op Bra for Breast Cancer Survivors
  • Honorable Mention—Christopher Codere and Joshua Hansen, MBA and Software Engineering, Firearm Detection Technology for Police Officers
  • Honorable Mention—Marina Brusso and Maxx Fredrickson, Marketing/Management and Management, Parking Improvement App

The Idea Pitch Competition is part of Husky Innovate, a series of workshops and competitions that guide students through key phases of business development while emphasizing strategies for success. More information on upcoming Husky Innovate events can be found at mtu.edu/husky-innovate.