We have been busy launching a student testimonial initiative called My Michigan Tech over the past few months. This is really neat project that has allowed us to talk to a bunch of our students and learn about their Michigan Tech experiences.
In August, an admissions and enrollment consultant came to campus. One great idea shared was to prioritize letting prospective students learn about Michigan Tech through storytelling by our current students. This could be accomplished through quotes and stories in text and video forms.
Storytelling is a powerful marketing tool. More importantly, though, it is a genuine way to share great information about Michigan Tech. Our students are our story, after all. Why not hear from them?