Author: Megan Ross

Tips for Blogs

How Blogs Support Your Website and Boost Engagement

A well-structured blog isn’t just a standalone piece of content—it’s a powerful companion to your CMS website. When used strategically, blogs can drive traffic, enhance user experience, and improve your website’s search engine ranking. But how exactly do you integrate blogs effectively with your site?

H2|H3 Stylized Headings Snippet

This snippet is used to create stylized level 2 or level 3 headings, including the Graybar, Bar Separator, Top Title, and Top Title w/ More Links. These stylized headings can be used in place of a regular heading 2 or heading 3. Except for special uses of the Bar Separator, you should be consistent with the style of a heading level you use throughout a webpage.

Examples of the graybar heading levels 2 and 3.
Graybar headings.
Examples of the bar separator heading levels 2 and 3.
Bar separator headings.
Examples of the Top Title and Top Title with More Links headings levels 2 and 3.
Top Title and Top Title w/ More Links headings.

Web, CMS, and Professional Development Resources

With a decentralized model for web maintenance at Michigan Tech, each department is responsible for creating and maintaining its own website within the University’s requirements. University Marketing and Communications provides a content management system (CMS) for many departments on campus along with several resources for using the CMS, web best practices and strategies, writing guidelines and standards, and brand management. There are also external sources available for further professional development.

Digital Marketers Meetings

Digital Services in University Marketing and Communications hosts a Digital Marketers Meeting every other month. Digital Marketers is a group for digital platform managers (digital ads, photo/video production, social media accounts, websites, etc) across campus. Our discussion is focused on digital content production and best practices. We also provide a great setting to stay informed and plug into recruitment and reputation initiatives spearheaded by University Relations and Enrollment.

To receive a Google Calendar invitation for the meetings that includes a Zoom link, the campus community can join our email list.