Social media has become a powerful network of sharing and featuring scientific results. A recent article in PNAS tracked online social media mentions of published scientific findings and discovered that research published by women doesn’t get the same number of posts or mentions as research published by male scientists. Women’s representation in social media is lower than would be expected based upon their publication activity. This discovery is consistent with research findings previously discussed in our Weekly Roundup post concerning citation rates. Given this disparity, universities may need to reconsider using mentions and citation rates as a measure of performance.
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