Author: Megan Ross

Calendar EventReach Score

If you are a Michigan Tech Event Calendar admin you may have noticed the EventReach score when you are adding events to the system. What do that score and all the checklist items mean?

EventReach Score window

According to the system vendor, “EventReach is a way to measure the expected ‘reach,’ or audience awareness, an event has.” They have discovered that including certain information in your event listing has a huge impact on increasing awareness and attendance at events. EventReach is the tool they developed to quantify those pieces. This “reach” comes from Google/Search Engine Optimization (SEO), within the Michigan Tech Event Calendar, and through post-event engagement.


Best Practices: Search Engine Optimization and Usability

Do you have pages with a lot of text and wonder if that is OK? Are your pages user-friendly? Do you want to increase your search engine rankings? Here are some tips to make your website better for your users and increase your visibility in searches.

Content-Rich Page Examples

The What is Biomedical Engineering page shows good use of headings in a page that has a lot of content. The sections don’t drag on because the headings break up the content. They also make the content more scannable for both users and search engines. Using the images to break up the large amount of text rather than placing them at the top or side of the page is another way to make the page more user-friendly.